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The article reports on the launch of a new brand of "Paper Towel," by Scott Paper Co., a manufacturer of paper towels in Canada. 2005 marks the 75th anniversary of the paper towel. Originally conceived as a sanitary germ-fighter for industrial settings, this disposable yet indispensable household item is ubiquitous in Canada. To celebrate its remarkable and totally practical creation, Scott Paper has reinvented its paper towel for the future. It is introducing Sponge Towels, the next generation of Scot Towels. To support the launch of Sponge Towels paper towels an innovative integrated marketing campaign featuring national print and broadcast advertising was developed.

Reports on the escalating paper towel advertising war between Scott Paper Co. and Procter & Gamble Co. (P&G) in Canada. Allegations by Scott of unfair product comparisons used by P&G; Comments from the companies' officials.

Reports on the launching of Bounty paper towels in Canada by Procter & Gamble (P&G) of Toronto on January 7, 1995 with a television creative featuring Canadian comedienne Andrea Martin. Announcement at Grocery Showcase Canada; Development of commercial by Leo Burnett of Toronto.

Long known as the Chronically Horrid, Canada's largest independent daily has undergone a dramatic transformation with new presses and a dynamic new marketing campaign. On Monday, March 1, readers of Canada's largest independent daily newspaper, Halifax's The Chronicle-Herald, could, for the first time, reach with confidence for the sports section. In an article he wrote for Media Magazine in 1999, Michael Cobden, a journalism professor at the University of King's College in Halifax, suggested that the problems inherent in using the paper's 1943-'44 Hoe and 1962-'63 Crabtree presses dated back to the '80s.

The article presents the different styles used by several companies to advertise their goods Canada. With the return of Royale and the growing presence of Charmin, Scott Paper Co. of Mississauga, Ontario has launched a major campaign for its Cottonelle brand. The multi-media effect that the campaign has created by Scott's new agencies in Toronto, Ontario and Palm Publicité Marketing in Montreal, Quebec and includes TV, magazine and outdoor advertisements running in Ontario, Quebec and Eastern Canada. Cottonelle's first French TV creative features Anick Lemay, a well-known Quebec actor, while the print advertisement shows a woman whose dress has been lifted up by the wind with the headline,& ldquo; Proté gez vos arriè res” meaning protect your rear.

This article reports that savvy marketers have discovered a way to reach at least the 2.4 million of these young consumers who are full-or part-time post-secondary students — campus newspapers. There are about 150 major post-secondary newspapers published in Canada, plus an almost equal number of smaller, lower-frequency newspapers published by individual colleges and faculties within each university, college and technical school. Their circulations range from a high of 23,000 to a low of a few hundred.

The article presents the author's views on the growth in the media industry in 2014 in Canada. He opines that community papers, which were forecast to grow in 2013 is one potential positive in print media. He comments that as connectivity becomes increasingly pervasive in all of lives, video and particularly mobile investment are expected to continue to post huge gains of 25%-30% per year.

Presents several briefs on various events relating to the Canadian advertising and marketing industry that are scheduled to be held in different parts of Canada in the period from September 22 to October 2, 2003. Need of sponsors for the 2003 Rock Paper Scissors International World Championships to be held in Toronto, Ontario; Shortlist for the 2003 top ten marketers who mattered; Date for the annual PROMO Awards ceremony of the Canadian Association of Promotional Marketing Agencies.

Reports on a peach promotion by the Ontario Tender Fruit Marketing Board in Toronto, Ontario for Faye Clack Marketing & Communications in which commuters heading into the city were treated to a fresh peach inside a brown paper bag. Purpose of the campaign. Views of the president of Faye Clack, Cory Streef, on the campaign.

Presents news briefs pertaining to advertising and marketing in Canada as of February 12, 2001. Power Corp. of Canada and Power Financial Corp.'s acquisition of a stake in Groupe Bruxelles Lambert; Nielsen Media Research's plan to provide more detailed analyses of television audiences by expanding its sample size.

Public relations (PR) industry is taking flight as marketers divert dollars away from conventional advertising. For the last two years, Diageo Canada Inc. has run a successful program around St. Patrick's Day called the Guinness Party of Canada, a pseudo-political group aimed at turning Irish festivities into a new national holiday. The effort may make a lot of sense for the purveyor of the Guinness brand, but more than that, it speaks to a growing number of companies that are embracing public relations like never before. PR's place in the marketing mix is growing in importance and marketing budgets are starting to reflect that. The evidence can also be seen among the country's PR agencies, which despite not necessarily winning a lot of new accounts are enjoying impressive revenue spikes. INSET: Ad agencies seek PR advantage.

The article focuses on the condition of advertising fliers in Canada. It mentions that there are about 10 billion fliers have been circulated across the country. In addition, it cites the efforts of media distributors in selecting their preferred geographic areas for the dissemination of fliers. The targeting methods for flyers are also noted.

Reports on Canadian advertisers' efforts to tap ethnic markets. Creation of the International Avenue Business Revitalization Zone in Calgary, Alberta; Tabloid papers and magazines launched in Montreal, Quebec; Publications for the black community in Halifax, Nova Scotia; Chinese-owned Fairchild Television in Vancouver, British Columbia; `The Blackpages' directory for the black community in Toronto, Ontario.

This article presents information on the book "A Field Guide to Modern Marketing," by Harry Beckwith. While the idea of branding Canada and selling the invisible sounds very "Gomeryesque," this is a great little book about the marketing of services that spent 36 months on Business Week's bestseller list. There are no complex theories or academic papers quoted here. Much has been said about marketing intangibles, customer touch points and so on, yet it's amazing how often service sucks. Whether one agree or disagree with his views, Beckwith's little book is a refreshing read at a time when clients are begging their agencies for the thought leadership they once provided.

Presents news briefs pertaining to advertising and marketing in Canada as of February 12, 2001. Telus Mobility's branding ad during the Super Bowl and 'Survivor'; National Advertising Benevolent Society's plan to hold a gala affair on May 4.

Reports developments related to marketing in Canada as of January 2001. Survival of brand icons from mergers; Presentation of humanitarian awards; Incorporation of 416 in the advertisement.

Reports on various news and events related to marketing in November 1995 in Canada. Includes the opening of bookstores by Chapters Inc.; Scott Paper's lawsuit against Procter & Gamble regarding Bounty's advertisement of paper towels; AT&T's buyout of Rogers Communications' share of Unitel.

The article announces several recipients of the 2011 Marketing Awards of Canada for newspaper advertisement, from the periodical "Marketing Magazine" including one from Rethink Inc. for the company Orkin Canada, one from Cossette Inc. for Old Port of Montré Corp. and one from Rethink Inc.

This article presents information on the business of flyers in Canada. A total of 13 billion flyers are delivered each year, or about 22 per household per week, according to Toronto-based Kubas Consultants. This represents more than $2 billion in expenditures by major retailers, national advertisers and local business. The volume of flyers is increasing 5.5% annually and has increased 75% over the last decade. And yet, for retailers in particular, flyers are an extremely powerful and critical part of the marketing mix. They allow marketers to communicate with their best customers and provide detailed information on products and services.

The article discusses the significance of eye-catching brilliance in promoting a product. Beyond a strong message and great design, capturing attention in a media-cluttered world requires eye-catching brilliance that special features like corporate colours, metallics, fluorescents or coatings with unique characteristics can provide. A new printing process that's taken off tike a flash, developed in the UK and beginning to take hold in Canada, is MetalFX (MFX). The technique can add a polished look to any printed piece, including this magazine's cover and the advertisements on the cover. The metallic effect achieves greater realism and luxurious attraction to any project where metal images are being reproduced or any photograph or illustration in need of extra sparkle.

Canadian publisher of Raincoast Books wanted to orchestrate a fantastic promotion of the much-anticipated launch of the fifth book of author J.K. Rowling's "Harry Potter" series and "Harry Porter: The Order of the Phoenix," as of September 15, 2003. The day before the June 21, 2003 launch of the book, gaggles of Harry Potter lookalikes converged unannounced on train stations in various regions of Canada, armed with train tickets stamped with "Platform 9¾," a reference to the book's magical Hogwart's Express. The effort hit the mark with the press and consumers.

The article profiles Terry O'Malley, former president and creative director for Canadian advertising firm Vickers & Benson Arnold. O'Malley has had an enormously successful career in advertising. After graduating from Harvard University, O'Malley joined large Toronto agency MacLaren Advertising where he started as a junior writer on the General Motors account. During his more than subsequent 30 years at Vickers & Benson, he helped build the agency into one of the leading brands in the Canadian advertising scene.

The article focuses on "Dialed In," a mobile magazine in Canada. DY Mobile did a deal with media company Youth Culture Group in September 2006, and dropped 250,000 copies of Dialed In, with copies of Youth Culture's magazine "Vervegirl and Fuel," to 1,600 high schools across Canada. Dan Reitzik, DY's president, said that the whole point is to create print magazines that are interactive.

The article informs that washroom advertising has become a respectable part of the marketing communications plan, and marketers are exploring the venue's full potential. According to Nathan Rosenberg, chief marketing officer for Virgin Mobile, an advertisement directly above the urinal in a washroom gives a man something to look at while he's standing in front of the porcelain. Mercedes-Benz, RBC Financial Group, Procter & Gamble Co. and L'Oréal are just some of the blue chippers that have made washroom advertisements a part of their respective media buys over the last couple of years.

This article reports that online auctioneer eBay Canada has decided to spice things up by bringing Flavour on board. The Toronto agency will handle new advertising for eBay.ca, which should make its debut later this spring, according to Craig Cooper, Flavour's executive vice-president and co-creative director, adding the account was awarded on a referral. The Commission oversees the application of Quebec's provincial Act respecting labour standards, supervises the rights and obligations of employers and employees and handles workplace-related disputes. The agency was shortlisted with Amalgame-Cargo and Tarn Tam TBWA, says Paul Bleau, executive vice-president, integrated communications at LXB, adding the account is for three years, with a budget of$ 1.2 million for the first year.

Editorial. Focuses on the impact of lack of Canada's support to the U.S. war with Iraq on the Canadian advertising industry. Percentage of Americans who are likely to boycott Canadian goods; Canadian brands boycotted by people of the U.S.; Impact of lack of Canadian support to the war on the consumer economy.

The article focuses on "back to school," which means back to business at university and college campuses for marketers in order to turn 18- to 24-year-old students into brand advocates and lifelong customers. It is stated that this is an ideal opportunity for brands, as many students are making big purchases for the first time. According to a survey, 29 percent of 18- to 24-year-olds will buy a mobile phone in the next month, while 28 percent will buy a computer in Canada.

The article focuses on the condition of out-of-home and transit advertising in Canada. It mentions the popularity and diversity of these advertising forms and cites that they are commonly used by most companies in promoting their products. It highlights the types of out-of-home advertising such as traditional and non-traditional scheme. Several charts including outdoor distribution and weekly average in-town per capita are also presented.

The article reports on the four largest printers of marketing products in Canada, which share their insights on the power of print, and discuss how print technology and printers' business models are evolving to keep pace with the changing times. For centuries, printing has served to educate, entertain, inform, and influence the masses. In the marketing world, the ability of print to create brand awareness and motivate buying decisions remains an important factor in allocating marketing dollars, but the medium no longer enjoys the exclusive position it once held.

The article presents information about Canada's emerging marketing leaders. Azim Alibhai is the Direct response director of the company Genesis Media Toronto. For Azim Alibhai, media was merely meant to be a "foot in the door" to a more glamorous career in account services. That was years and countless media plans ago. Alibhai is account director for the channel management group at Genesis Media in Toronto. Stephanie Ash, Co-owner, director of public relations and media communications Firedog Public Relations and Marketing Thunder Bay. INSET: Making the list.

The article lists names of business enterprises who have participated in the Canadian Marketing Association's 2004 National Convention and Trade Show, to be held in Ottawa, Ontario, in May 2004. Booth 331 is occupied by 24/7 Canada Inc. Contact person for the company is Jay Aber. Adastra Corp. is an international consultancy that uniquely bridges the gap between management and technology consulting. Booth 524 has been occupied by Adastra to take part in the convention.

This article presents four of the most incisive minds watching-and working in-Canadian marketing for a wide-ranging panel discussion on the state of the industry. And aside from being some of the best-known and respected people teaching and researching marketing at Canada's top universities, each one does extensive consulting and advising to many of Canada's and indeed the world's, top marketing organizations. The article focuses on views of marketing executives David Dunne, Alan Middleton, Karl Moore and Ken Wong about marketing. Alan has been a marketing academic teaching marketing and marketing communications courses at Rutgers in the U.S. and universities in Argentina and Thailand, as well as the Schulich School of Business at York University in Toronto. David Dunne is an award-winning marketing professor specializing in marketing strategy, branding and advertising. One of the brand companies just did a survey that found that earnings now account for only about 33% of the market value. INSETS: The panel;Heroes: Canadian companies that "get" marketing.

Presents the top marketing communications services companies in Canada. Rank of Cossette Communication Group in the first place; Amount of domestic gross revenues for the company in 2001; Second-place of MacLaren McCann Canada; Inclusion of Young and Rubicam Group of Companies in the third place. INSET: How The Rankings were compiled..

Ranks the top marketing communications services companies in Canada based on 2000 gross revenues. Cossette Communication-Marketing Inc.; MacLaren McCann Canada Inc.; Young & Rubicam Inc.

Reports on Canada-based newspapers' use of free papers as a marketing tool. Provision of discount incentives to newspaper readers; `National Post' newspaper's improvement of features and newspaper design; Use of demographic data in the newspaper's free sampling procedure.

The article focuses on the journal's 12th annual Salary Benchmark report that lists people who played major roles in the marketing industry in Canada. The list includes senior community manager Brendan Sera-Shriar at Mega Brands Inc., and digital and social marketing director Jerry Sen at Maple Leaf Foods Inc. Also, the list gives an idea of what a leader makes, and not only to figure out if one deserves a raise.

The article focuses on the increasing popularity of gift cards in Canada. It reports the sales figures of gift cards during 2007, and presents views of Retail Council of Canada's senior vice-president Derek Nighbor on the growth of retail gift cards business. It also discusses the marketing potential of the cards, and mentions their role in attracting new customers and building brand awareness. Also discussed are the redeeming qualities of gift cards. INSETS: INCENTIVE TO SHOP;NO REDEMPTION.

The article reports on consumer behavior and the marketing industry of Canada. According to a marketing research by Arnold Worldwide Canada Fifty-six per cent of Canadians still believe that "the more product choices they have the better." Only 20% disagree. Choice remains the ultimate form of consumer power in a capitalist society and few would want to give it up. Besides, the industry is still in the midst of a love affair with progress through technology and the boomer drive for novelty is not slowing down. It's clear that the desire for choice and the amount of choice are colliding with consumers' increasingly stretched and frantic lives.

Too few Canadian companies comprehend how marketing to employees impacts a brand. Namely, if employees, and they are the most powerful touchpoint customers have with the brand, truly believe and are motivated by the values a company stands for, individual employee performances may be tied back into how well they live the brand on the job. The obvious result of these efforts is a loyal, dedicated employee. The indirect result is brand strength that even the hottest campaign can't begin to achieve. INSETS: The fundamentals;Dreger's Dos and Don'ts;Who is a WestJetter?.

Reports developments related to marketing in Canada as of May 27, 2002. Appointment of Dominic Caruso as president of Cossette Toronto; Launch of 'Star Wars: Episode 2' cereal by Kellogg Canada; Campaign for the phone and Internet service of Sprint Canada.

The article reports that Canada's steady flow of Chinese immigrants has created a constant market for cars, homes and other essential purchases newcomers to Canada need to make. Immigrants from mainland China and Hong Kong not only speak different languages, they also have different consumer tastes. Marketers lump together immigrants from Hong Kong and mainland China, though the groups have separate histories, cultures, languages and spending habits.

The article presents a series of events related to the marketing industry in Canada, from 1908 to 1920. The first U.S. advertising agencies head to Canada in 1911. The Association of Canadian Advertisers is formed in the boardroom of Goodyear Tire and Rubber in Toronto, Ontario, on August 14, 1914. The world's first radio broadcast is aired by XWA in Montreal, Quebec, on December 1, 1919.

The article reports on marketing events aimed at teens and young adults. One is a 10-day event attracting 250,000 spectators who come out to watch world-class skiing and snowboarding and bands, highlighted by Canada's largest free outdoor concert series. The other is, by comparison, a decidedly more intimate gathering aimed at bringing NHL-calibre training to hockey-loving teens across the country. Telus Corp. sponsors the first, while Nike Canada Ltd. sponsors the other event. It is opined that there are advantages for marketers who launch their own youth-oriented events. INSET: Event sponsorship, yes. But which event?.

This article asserts that in Canada, many, if not most, organizations spend some resources on measuring the results of their marketing communications activity. This approach, while being an attempt to understand how these individual channels work, does not in most cases constitute a MarCom Dashboard. This Dashboard approach starts with the end goal, business results, and aligns measures back from there to form a chain of effect. The Dashboard concept is to build a chain of activity such that the interaction between the groupings can be understood.

Focuses on steps taken by Rona Home and Garden Warehouse in Vancouver, British Columbia to foster relationships with ethnic customers. In 1996, Russ Jones was put in charge as store manager. Sales were slow, the store was underperforming and Jones took a careful look at his neighbourhood. Statistics Canada figures bore out what he saw, 40 percent of his customers were Asian. Jones quickly decided to adopt strategies which would suit ethnic customers. He recruited locally and pretty soon had a staff that could handle 27 different languages anddialects. “We hired the people in the community who reflectedthe community, and that's been the most successful thing we'vedone,” he says. “We really promote to our employeesthat you speak in whatever language our customer is comfortablein.” The store also offers a translation service. “Ifyou walk up to an employee in aisle six and you don't speak English, we will call a translator for you. ”Jones also found that Asian customers wanted different products. Since Asians do business largely through word of mouth and networking, the business is involved in the Chinese community, celebrating their festivals with them.

As competition among brands intensifies, more marketers are considering product placement as an important method of getting their products noticed in the market, as of May 2003. In Canada and the U.S., product placement is employed on the sets of close to 50% of movie and television shootings, whose total production budgets are estimated to be in billions of dollars each year. By advertising on television, videos, Internet and other sources, marketers see product placement as a cutting-edge way of getting through to viewers who avoid commercials altogether, and getting products to be implicitly endorsed by celebrities who use them onscreen. In Canada, where product placement is still in its early stages compared to the U.S., the advertising agencies Premier and MMI are competing to get their brands noticed. Both agencies represent goods that regularly compete in the traditional marketplace.

A dominant player in the oil-and-gas sector, Canada-based Irving Oil Ltd. has long relied on price-point promotions for its success. Now, with the appointment of an agency of record ( AOR) and launch of some humorous advertising campaigns, the company is embracing more sophisticated marketing. According to the company's AOR Target Marketing and Communications, market research shows that while the company has highest brand recognition of any oil company in Atlantic Canadian region, consumers are unsure about what Irving Oil stood for and how it was different from its competitors. The major shift in Irving Oil's active marketing began in the Fall of 2001, when the home-heating division launched a print campaign designed to encourage homeowners in Atlantic Canada to replace their old furnaces with new, high-efficiency furnaces leased from Irving Oil. According to Noel O'Dea, president of Target Marketing, the company has an extremely strong foundation of customer orientation and superior products to build on with Irving. INSET: War of the tissues.

Discusses advertising strategy adopted by marketers in the wake of a battle between chemical pesticide makers and environmental activists in Canada. Approach of marketers to focus the growing consumer concern about safety of pesticides; Challenge to fight the misinformation amongst consumers about pesticide use; Advertisements generating awareness about safety in using pesticides.

Focuses on the relationship of business-to-business (B2B) and business-to-clients (B2C) of companies in Canada. Hypothesis on the small agencies with small business-to-consumer clients; Expansion of smaller shops into range of B2B to B2C clients; Concentration of the small companies on marketing, strategy and communications.

Details practices and pitfalls common in digital marketing in Canada. Definition of usability; Presentation of common usability mistakes; Consideration of the return of investment.