1. Understanding Audiences: Epistemic Cultures in the Production of Hollywood Films.
- Author
-
Zafirau, Steve
- Subjects
MOTION picture industry ,FILMMAKING - Abstract
This paper begins with the following question: How do cultural producers attempt to understand what their audiences want? Using the case of the U.S. motion picture industry, this paper explores how notions of "the audience" are socially constructed by decision-makers working in the world of commercial film production. Participant observation data is gathered from a number of sites, including a Hollywood talent company and courses offered through a major film school on the business of filmmaking. The study not only looks at the content of these social constructions of the audience, but also at how these constructions are created and affirmed in the everyday world of movie production. It is argued that the processes of constructing audience attributes, behaviors, and tastes are embedded in the epistemic culture(s) of Hollywood. These notions of the audience, it is shown, are consequential in deciding what films are ultimately produced by the U.S. film industry. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2006