1. LISTENING TO THE VOICE OF THE CUSTOMER.
- Author
-
HORWITT, ELISABETH
- Subjects
- *
CUSTOMER services , *PSYCHOLOGICAL feedback , *CUSTOMER satisfaction , *DEPARTMENTS - Abstract
The article offers information on the customer service provided by Charming Shoppes Inc. It states that the company's method of collecting and disseminating customer feedback was less than organized. It mentions that various departments and brand groups gathered input from customer emails and online product reviews, while store personnel received verbal comments from shoppers. INSETS: Add Customer Voices to CRM;Hotel Chain Looks for 'Moments of Truth';A FRACTURED MARKET.
- Published
- 2011