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MAKING SELF-SERVICE PAY OFF 12 KEY STEPS.

Authors :
Melymuka, Kathleen
Source :
Computerworld. 12/10/2001, Vol. 35 Issue 50, Special Section p14. 4p. 1 Color Photograph.
Publication Year :
2001

Abstract

Presents guidelines for companies to succeed in customer-initiated and Web-based self-service. Importance of focusing on customers; Role of call centers in implementing self-service; Technique in marketing self-service Web sites; Integration of customer relationship efforts with self-service features.

Details

Language :
English
ISSN :
00104841
Volume :
35
Issue :
50
Database :
Academic Search Index
Journal :
Computerworld
Publication Type :
Periodical
Accession number :
5740201