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Ford's Driving Force.
- Source :
-
Computerworld . 8/30/1999, Vol. 33 Issue 35, p48. 3p. 2 Color Photographs. - Publication Year :
- 1999
-
Abstract
- Focuses on the effort of Ford Motor Co.'s chief executive officer (CEO), Jacques Nasser to use information technology (IT) to transform the company into an automotive services company. Model view by Nasser for integrating technology; Strategy imposed by Nasser to help improve the sales of the company; Views of Nasser on direct interaction with customers; Goal of Nasser on his strategy. INSET: Changing With the Times.
- Subjects :
- *CUSTOMER services
Subjects
Details
- Language :
- English
- ISSN :
- 00104841
- Volume :
- 33
- Issue :
- 35
- Database :
- Academic Search Index
- Journal :
- Computerworld
- Publication Type :
- Periodical
- Accession number :
- 2223087