5 BI Potholes to Bypass.

The article focuses on the five business intelligence (BI) technology strategies from five executives in the U.S. Danny Siegel, director of data warehousing and business intelligence at Pfizer Inc, who introduces the radical variance, as the earliest and easiest means in achieving BI success. Robert Fort, CIO at Virgin Entertainment Inc. in Los Angeles points out the importance of using the right BI tools to help boost both worker productivity and daily sales. Meanwhile, Jim Lollar from Ford Motor Co. asserts that successful BI is all about providing users with actionable information.