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This article discusses the efforts of Phillip Morris International Inc. (PMI) to grow its business following its spinoff from Altria Group Inc. The work of PMI chief executive Louis Camilleri to improve the public image of the company and ensure the growth of the company is explored. Debates about Camilleri's claims regarding ethics in cigarette marketing centering on the behavior of Philip Morris in Indonesia are considered.

The article reveals how small-town newspapers are becoming increasingly attractive to a number of buyers as shown with the way Gannett Co., the largest newspaper owner in the U.S., has been buying them despite dire predictions on the fate of the industry with the coming of televisions (TV). One reason is the banning of cigarette advertising on TV which increased newspaper advertising by 20% in 1971. It describes how Gannett Co. has been buying outside big metropolitan areas to avoid head-on competition with big newspapers. INSET: The Sunday 'supps' are doing super.

The article discusses the forms of competition such as videocassettes and pay-television (TV) that pose a threat to networks in the U.S. in 1971. It states the decline in the advertising revenues of networks in January and February as a result of a ban on cigarette commercials. The decisions of the Federal Communications Commission (FCC) to allow cable operators to offer advertising and create their own programs reportedly increased the threat of cable-TV. Also noted is the effort of the networks to reduce the cost of delivering programs to the audience.

The article discusses how the ban on cigarette advertising on television and radio to take effect on January 2, 1971 will affect the performance and marketing strategies of the U.S. cigarette industry. Aside from the ban, the industry has been faced with other issues including the incriminating label on every cigarette package, rising state and federal cigarette taxes and the smoking-and-cancer scare. To address the advertising ban, cigarette manufacturer R. J. Reynolds plans to start sponsorship of sports events and increase its sales force.

The article reports on the complaints brought by the U.S. Federal Trade Commission (FTC) against R. J. Reynolds Tobacco Co. and Philip Morris and Co. It relates the publication of the article "Cigarette Ad Fact and Fiction" in the July 1942 issue of "Reader's Digest." FTC charged the two companies of false and misleading advertising of cigarettes and smoking tobaccos.

The article reports on the uncertainty of cigarette manufacturers on ways to market their products more effectively in the U.S. in 1981. The manufacturers restore their advertising strategies to segment customers based on are, sex, and geography. Meanwhile, primary producers strengthen their backing for special promotions. It aims to mention and promote brands on television (TV) and in news columns.

The article reports an increase in sales posted by U.S. tobacco companies despite the scare over cigarettes and health in 1962. Sales rose to roughly 7-billion U.S. dollars during the year, over 90 percent of sales come from cigarettes. The top brand is American Tobacco Company's Pall Mall, followed by Camel and Winston. The factors which contributed to the increase in sales include innovation and advertising campaigns.

The article discusses the probable ban on television and radio advertising of cigarette and tobacco. Marlboro is reportedly the only brand that is earning under Philip Morris, the fourth leading cigarette company coming after R. J. Reynolds, American Tobacco and Brown & Williamson. R. J. Reynold's major brands such as Winston, Salem and Camel are said to be losing sales pushing the company to cut back on Camel's promotion to support Winston and introduce Doral, a strategy commonly used in the industry. INSET: An irritant in the sales curves.

The article explains why Liggett & Myers Tobacco Co. introduced a new king-size cigarette and a brand name idea new to the cigarette segment. The cigarette company launched a tall version of the top-selling Chesterfield to capitalize on the growing popularity of the king-size smokes. King-size cigarettes are advertised as milder and have gained from talks about the ill-effects of smoking. The benefits of using the Chesterfield trademark for the king-size cigarettes are also noted.

The article reports on Durham County, North Carolina-based cigarette company Liggett Group Inc. which produces low-priced cigarettes and is making profit in the business. Liggett produces generic brands and will soon come up with an advertising campaign to promote generic tobacco quality. Liggett is also appealing retailers to promote its message in retailers' own advertisements and displays.

The article reports on the decision of the U.S. Federal Trade Commission (FTC) to prohibit Brown & Williamson Tobacco Corp. (B&W) from promoting its Barclay cigarette brand using the tests derived from the agency. According to FTC, the results of the tar content test that it released for the brand failed to show accurate information due to the design of B&W's Actron filter. Moreover, it argues that the filter might allow up to seven times more tar in contrast to the one milligram claimed by B&W.

The article discusses problems created by the introduction of extra-length cigarettes in the U.S. The longer cigarettes will not fit into vending machines in the country, which creates difficulties for vending machine operators and the tobacco companies that spend thousands of dollars to advertise their products. Operators are said to be reluctant to purchase the new machines designed to accommodate the extra-length cigarettes.

The article focuses on the proposals being made by the U.S. Federal Trade Commission (FTC) to include warning labels against cigarette smoking on labeling and advertising of cigarettes.

The article reports on the decision of magazine and newspaper publisher Cyrus H. K. Curtis to remove an ancient prejudice and admit cigarette advertising to the "Saturday Evening Post" starting with its October 4, 1930 issue.

The article discusses the implications of the U.S. Federal Trade Commission's ban on paid testimonials in 1930. While the respondent was not named, it is speculated that the makers of Lucky Strikes cigarettes are being referred to in smoking cigarette testimonials that promise slender figures. It also talks about the dismissal of the case brought by the Federal Trade Commission against the Advertising Association of America and four other associations regarding the 15% commission on advertising which is paid to recognized agencies but not to others.

The article discusses whether the ban of cigarette advertising on radio and television by the U.S. government will prompt the Canadian government to do the same. It is said that Canadian Federal Health Minister John Munro's slated proposal to restrict tobacco industry advertising will decide the fate of the country's 1.4 billion dollars tobacco industry. Government-owned Canadian Broadcasting Corp. banned all cigarette advertising from television station its owns last year.

The article explores the escalating competition among producers of cigarettes, cigars, and pipe tobacco, basically due to the declining sale of cigarettes. Tobacco industry experts believe 500 billion cigarettes will be sold in the U.S. in 1970, 2% below a year ago and the lowest figure in six years. Other factors contributing to the problem include the coming advertising ban and the discussion in Washington of levying additional limitations on manufacturers.

The article focuses on the efforts of U.S. tobacco companies and advertising men to fight some kind of ban on television and radio cigarette advertisements. Both the tobacco and broadcasting sectors are likely to press for a reprieve from regulation at Congressional hearings starting on April 15, 1969. The possibility for a compromise that either calls for a gradual phasing out of tobacco advertising or rules out cigarette blurbs during certain viewing hours are also discussed.

The article reports on the plan of Axton-Fisher Tobacco Co. in Louisville, Kentucky to launch a 15 cents Fleetwood cigarette with a slogan "A cleaner, finer smoke" through a deal with Giannini made through Transamerica Corp. It states that the deal was priced at one million U.S. dollars of the 80,000 shares where Standard Commercial Corp. has an option to repurchase its shares in 1943. It mentions the corporate reorganization, the Fleetwood formula retail test, and advertising campaign.

The article reports on criticism of P. Lorillard Co. by the American Medical Association (AMA) for misuse of studies conducted by AMA in an advertisement for filter tip cigarettes Kent from the company.

The article reports that U.S. Federal Trade Commission (FTC) had filed a request at Federal District of New York for a temporary injunction to stop the Chesterfield cigarette ads, from Liggett & Myers Tobacco Co., which suggests that it can be used without irritating the throat.

Discusses a public health campaign from cigarette maker Philip Morris Cos. in which it highlights the health effects of smoking. Suggestion that despite its claims of good intentions, Philip Morris may be attempting to quell criticism of its practices; Punitive awards which have been given by juries in smoking-related lawsuits; Possible effects of such a public relations campaign.

Discusses the impact of outdoor advertising on the tobacco industry in the United States. Prohibition of cigarette advertising on television, which led to the use of billboards by Marlboro and others; Effectiveness of billboards in building brand awareness; Further regulation of tobacco advertising which prohibited the use of billboards.

The article informs about the release of no-additive tobacco from R.J. Reynolds Tobacco Co. (RJR). RJR is rolling out the no-additive approach for its revamped Winston brand along with a high-powered advertising drive called "No Bull." The print and billboard campaign, estimated at $25 million-plus by Morgan Stanley, aims to find a compelling image for RJR's No. 2 cigarette brand. The new Winstons have forsaken all flavor enhancers such as cocoa, sugar and licorice. The practice of removing nicotine and putting it back again does not constitute an additive.

Reports that Reagan Supreme Court nominee Robert H. Bork has filed objections to proposed U.S. Food and Drug Administration rules to restrict cigarette advertising at sports events. Claim that the rule violates the First Amendment right to free speech; Bork as sponsor of automobile races.

The section offers marketing news briefs in the U.S. as of June 19, 1978. Mueller Chemical Co. in Prairie du Sac, Wisconsin announced its national advertising campaign for Quench Sport Gum, a lemon-flavored chewing gum. R. J. Reynolds Tobacco Co. will launch a new advertising campaign to boost its Real cigarette brand after allegedly failing in the market. Leslie Fay Inc., apparel manufacturer, has produced a film to guide store clerks on how to give advice to female shoppers concerning dressing up.

The article reports on the advertising war between the Now brand of Reynolds Tobacco Co. and the Carlton brand of American Brands Inc. over their claims to have the lowest tar rating in the market.

The article focuses on the impact of the new legislation of the Parliament in Great Britain on the cigarette industry in the country. As stated, the new legislation from members of the Parliament includes a measure that if passed could effectively ban all cigarette advertising. It also states that the industry is likely to reduce its advertising in an effort to save off the government interference however, the reform may come too late to avert legislation.

The article presents the results of Video Storyboard Tests' survey of brand recollection and recognition for print advertising among consumers in the U.S. Top scoring brands are Marlboro cigarettes from Philip Morris Inc., Coppertone suntan lotion from Schering-Plough Corp., and Calvin Klein underwear. The lotion and underwear ads featured half-naked models. Chival Regal surged from sixteenth place to seventh.

This article discusses the promotion of ultra-low tar brands of cigarettes by cigarette makers in the U.S. in 1981. It attributes the trend to goals of cigarette makers to prevent their sales from falling and to increase their market shares. It expects the advertising spending on ultra-low cigarettes to reach 300 million U.S. dollars. The article cites the move of Philip Morris Inc. to launch an ultra-low tar brand.

Reports on the Federal Trade Commission's (FTC) decision not to ban R.J. Reynolds Tobacco's advertisements featuring the mascot Joe Camel. Health groups' efforts to ban Camel cigarettes' mascot; FTC members' concern about crimping RJR's First Amendment rights.

The article reports on the decision of the British government to ban cigarette advertising on television (TV) in response to the controversy over the effects of TV advertising on overall cigarette consumption in the country in 1965.

Several letters to the editor are presented in response to articles in previous issues including auto inventories, "In Washington Outlook" in the March 7, 1964 issue which focused on anti-discrimination legislation in California, an article in the March 21, 1964 issue on broadcast advertising of cigarettes.

The article focuses on the decision of the U.S. tobacco industry to discontinue cigarette advertising in college publications. According to Liggett & Myers Tobacco Co., changes will be made in its college promotion policy. It has also been noted that Philip Morris will use Max Shulman's column to plug its non-tobacco products like razor blades. Surgeon General Luther L. Terry is expected to report about the role of smoking in lung cancer, heart trouble and other illnesses.

The article discusses changes made by the U.S. Federal Trade Commission (FTC) to rules governing cigarette advertisements in the country. Manfacturers have been required to emphasize the quality, taste and flavor of their products instead of promoting the effectiveness of their filters in removing nicotine and tars from smoke. The move by the FTC is expected to affect brand sales.

This section offers news briefs related to business in the U.S. as of October 11, 1958. The final engineering design of the dual-purpose plutonium producing reactor was assigned by the Atomic Energy Commission (AEC) to General Electric. The Federal Trade Commission (FTC) has banned the advertising claims made for Chesterfield cigarettes by the Liggett & Myers Tobacco Co. Paul W. Litchfield has stepped down as chairman of the board at Goodyear Tire & Rubber Co.

The article reports that due to competition the U.S. filter cigarette makers are switching to brand advertising in which they are stressing on low nicotine and filter effectiveness.

The article discusses the efforts of the competitors of U.S. tobacco manufacturer American Tobacco Co. to challenge its dominance in the U.S. market in April 1931. Consolidated Cigar Corp. president Julius Lichtenstein mentions that it will increase its advertising projects for the year. On the other hand, competitor Reynolds Tobacco Co. attempts to enhance the sales of its Lucky Strike product by launching a 7-day campaign which costs around a million U.S. dollars.

This section offers news briefs related to business as of June 19, 1971 including the plan of Canadian government to forbid cigarette advertising, the pension credits accumulated by outgoing International Brotherhood of Teamsters president James R. Hoffa and fines imposed against banker Frank W. Sharp.

The article reports that Controlled Television Communications Inc. has signed a deal with cigarette-maker Lorillard Corp. to put commercials for Kent and other brands onto the closed-circuit TV monitors at some 70 racetracks across the country.

This section offers business news briefs as of May 1969. The U.S. had a trade surplus of 109.4 million dollars in the first four months of the year, compared to the 413 million dollars the year before, partly due to the U.S. dock strike. The House Interstate & Foreign Commerce Committee approved a bill requiring cigarette commercials to include stronger health warnings. The Treasury reported a 100 million dollar acquisition in gold stocks in April, increasing the nation's gold reserves to 10.9 billion dollars.

The article offers marketing news briefs including the complaints of several on various grocery products, the ban of cigarette commercials to Westinghouse Broadcasting Co. television and radio stations, and the automobile repair charge card offered by Ford Motor Co.

The article reports that it has been claimed by the U.S. Federal Trade Commission (FTC) that the advertising policies of the tobacco industry account in a large part for the sharp rise in cigarette consumption in the country. As reported, two members of the FTC wants the broadcasting industry to ban cigarette advertising. The FTC has also said that the tobacco industry's voluntary Cigarette Advertising Code has been ineffectual.

A photograph of a Lucky Strike advertisement is presented.

The article discusses a feature in the July 1942 issue of "Reader's Digest" titled "Cigarette Ad Fact and Fiction" which presents a research laboratory's findings on nicotine content, tars and resins and smoking time per cigarette. The report rated cigarette brand "Old Gold" as having the least nicotine and tar content of all the brands tested while Philip Morris was rated with the highest percentage of nicotine.

The article offers news briefs related to business in the U.S. Four technicolor short films produced by William Easty Co. for promoting Camel cigarettes were released in 200 cities. A new method of canning fresh apple juice has been announced by the State Agricultural Experiment Station at Geneva, New York. The San Francisco-Oakland Bay Bridge completed three years carrying more than 28,000,000 vehicles in the period.

This section offers news briefs on the marketing scene in the U.S. The U.S. Federal Trade Commission laid up seven guidelines by which it will judge advertisement for cigarettes, including not claiming any medical approval. General Electric (GE) announced price hikes for its heavy electrical equipment and cites rising materials costs, wages, and strikes as the cause. A&P is getting a test of its frozen-vegetables products in Philadelphia stores.

The article offers news briefs related to marketing in the U.S. which includes cost on cigarette advertisement 26 percent up according to the periodical "Advertising Age," beer guinness stout will not be brewed in the country and Don Grimes, president of Independent Grocer's Alliance (IGA) expresses that women liked the idea of getting gas for cars in grocery parking lot.

The article discusses changes in the advertisements by the U.S. cigarette companies.

A photograph displaying an advertisement for cigarettes, is presented.