Back to Search
Start Over
Marketing observer.
- Source :
- BusinessWeek; 6/19/1978, Issue 2539, p92-92, 1/2p
- Publication Year :
- 1978
-
Abstract
- The section offers marketing news briefs in the U.S. as of June 19, 1978. Mueller Chemical Co. in Prairie du Sac, Wisconsin announced its national advertising campaign for Quench Sport Gum, a lemon-flavored chewing gum. R. J. Reynolds Tobacco Co. will launch a new advertising campaign to boost its Real cigarette brand after allegedly failing in the market. Leslie Fay Inc., apparel manufacturer, has produced a film to guide store clerks on how to give advice to female shoppers concerning dressing up.
- Subjects :
- MARKETING
ADVERTISING campaigns
CHEWING gum
CIGARETTE advertising
FASHION
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2539
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57675764