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The chihuahua has lost its bite. Still stinging from the resounding failure of its summer tie-in with the hugely hyped 'Star Wars,' Taco Bell Corp. will return to its value […]

Tricon Global Restaurants' exclusive fast-food sponsorship of the 'Star Wars' prequel was supposed to represent a defining moment for the company. Instead it's turning into a defining defeat, as Tricon's […]

Del Taco, the distant No. 2 player in the U.S. Mexican fast-food business behind Taco Bell, wants a brand icon, too. This week, the chain launches a campaign to introduce […]

Vada Hill, the executive who helped turn a Chihuahua into a fast-food icon, is leaving Taco Bell. He is believed to be taking a top marketing post at Fannie Mae, […]

Taco Bell's chihuahua found a place at the National Collegiate Athletic Association's Final Four basketball tournament, in this ad that ran in the programs for the championship games. TBWA/Chiat/Day, Playa […]

[Irvine, Calif.] Taco Bell Corp. this week launches a market test of Chalupas, a fried taco with the same fillings as the Gordita product launched nationally last year. According to […]

The article reports that a group of franchise owners of the fast food chain restaurant company Taco Bell have issued a written request for the company to end its account with the advertising agency DraftFCB and to issue a request for proposals for the account to other agencies. The company's Chief Marketing Officer David Ovens states it is happy with DraftFCB.

The article discusses the Target-shopper concurrent campaigns launched by fast food chain company Taco Bell. Topics include the reference to the temporary club-meets-arcade event in New York wherein Sony Playstation virtual reality (VR) headsets were given away, the one dollar prized promotional items sale as well as Yum Brands' hiring of marketing strategy firm Collider. Also mentioned are fourth meal concept, Feast campaign and TV commercial.

The article reports on the breakfast menu offerings launched by fast-food restaurant chains to increase sales. Topics discussed include the daily breakfast sales that Chick-fil-A aims to improve through the promotion of its breakfast sandwich, the Egg White Grill, the competition between Chick-fil-A and McDonald's with regard to breakfast sales, and the pricing strategy introduced by Taco Bell to gain more customers.

The article focuses on agency Deutsch and its creative works and efforts in 2015 that delivered revenue and business growth. It highlights the advertising campaigns created by Deutsche for clients including "Breakfast Defectors" for fast food chain Taco Bell. It reports the expansion of Deutsche's in-house production company, Steelhead, and its DeutschMusic division, as well as its plan to hire directors, producers, casting agents and editors, and negotiation with music artists.

The article presents updates related to Super Bowl 2016 campaigns, including a plan by Taco Bell to air one 30-second spot in the first quarter of the game, a plan by Ad Age to rank the top 50 Super Bowl ads of all time, and a plan by Suntrust to launch its first national Super Bowl advertisement.

The article examines the effect of the financial crisis on fast food restaurant chains. Franchises of well-known chains including Kentucky Fried Chicken and Taco Bell are having difficulty obtaining the loans they need to maintain operations. Domino's Pizza states several of its franchises have been forced to close for lack of financing.

The article reports that the price cutting value menu campaign for the Taco Bell fast food restaurant chain may have been a mistake. The opinion is presented that event-driven discounting is fine but as an overall strategy it is bad for business because it cheapens the product and the brand. Some believe that focusing on new products and better customer service is better for business. INSET: Tips for surviving in tough times.

The article focuses on the marketing campaign by the fast food chain Taco Bell during the 2007 World Series. The company promised a free taco to any American if a player stole a base during the Series. Jacoby Ellsbury of the Boston Red Sox did so in the second game. The giveaway cost Taco Bell $1 million in return for frequent mentions of the company during one of the most watched television sports broadcasts of the year.

The article discusses the Yum Brands fast food corporation's decision to open a Taco Bell location in Mexico. While many are skeptical that a fast food chain can compete in a country that already has a glut of the type of food it offers, the author uses examples like the sale of California wines in France as proof it could work.

The article reports that the Yum Brands food chain has opened a Taco Bell location in Monterey, Mexico. The company stresses that it is not trying to sell itself in the region as authentic Mexican food, thus they are not competing with most of the restaurants already there. They will focus marketing on value and convenience.

The article discusses a video of dozens of rats in a New York City Kentucky Fried Chicken/Taco Bell restaurant that has been leaked on the Internet. The video is an illustration of the impact that the Internet has on corporate public relations, which makes it so that any company crisis is instantly made globally available. INSET: Work the web.

Reports that fast-food chains in the U.S. are offering meals for hours between dinner and breakfast. Comments from Bob Golden, executive VP at consultant Technomic; Action taken by McDonald's to cater to its late-night customers; Change made by Taco Bell on its late-night offering. INSET: Next in line?.

The article offers news briefs relating to advertising as of June 30, 2003. The Samsung Group was rumored to be conducting an informal global review of its estimated $400 million creative and media business. Reebok International will break the first in a series of national television advertisements supporting the National Football League. Taco Bell Corp. will review 33 of its field marketing accounts after advertising shop Foote, Cone & Belding Worldwide resigned the duties to concentrate on 26 of the largest operations in the U.S. West Coast. Employees at Miller Brewing Co. are preparing themselves for a reorganization.

The article presents information on the business plans of Taco Bell Corp. (Taco Bell). Latching onto a phenomenon that has swept the frozen-food category, Taco Bell is preparing an estimated 20 million to 30 million dollars push behind the introduction of Border Bowls, a line of Mexican meals-in-a-bowl. Taco Bell has been promoting the bowls in test markets with television advertisements. A Taco Bell spokeswoman did not quantify the media spending for the launch, but said that the bowls would be a major new product introduction.

The article reports on a joint advertising effort between Taco Bell and Microsoft Corp. for Microsoft's Xbox video game console in the U.S. Key issues discussed include hopes that the campaign will help Taco Bell's image and details of the sweepstakes promotion at Taco Bell related to the Xbox gaming console.

The article focuses on the advertising of Taco Bell Corp. and Jeep during reality television shows in the U.S. The companies are optimistic about the success of advertising the brands during Fox Broadcasting Co.'s program "Murder in Small Town X." The brands will get major product-placement visibility, along with a sizable commercial buy.

The article reports on the efforts of Taco Bell, the Mexican fast-food unit of Tricon Global Restaurants, in increasing its sales in spring 2001. FCB Worldwide will announce its tie-in promotion for the Paramount Pictures film "Tomb Raider" in May 2001. FCB Worldwide is struggling to improve sales despite numerous promotional efforts.

Focuses on Taco Bell Corp., which has decided to remove the interim status it granted to its advertiser of record, FCB Worldwide. Satisfaction of president Emil Brolick with FCB; Expectation that David Novak, chief executive officer of parent company Tricon Global Restaurants, would consolidate media and other services at Omnicom Group's BBDO Worldwide.

The article reports on changes to the advertising and marketing strategies of the United States-based company, Taco Bell Corp. The company has announced plans to focus marketing efforts on products rather than on corporate image campaigns. Taco Bell has hired advertising agency, FCB to handle advertising campaigns inspired by the film "Being John Malkovich."

The article offers business news briefs as of early November 2015, including a 17.1% increase in same-store sales at restaurant chain Shake Shack, the changes implemented by microblogging site Twitter, and the scandal involving an executive of restaurant chain Taco Bell.

The article highlights how several brands in the U.S. such as fast food chain Taco Bell, discount retailer Target, and animation studio DreamWorks are experimenting with small-scale but flexible marketing efforts like mobile apps and pop-up stores to put themselves in a strategic position to win over the generation following the Millennials or "Generation Y." It also identifies some key traits that differentiate "Generation Z" or the Centennial generation from their Millennial counterparts.

The article reports on advertising projections for the 2015 College Football Playoff National Championship game. Topics discussed include advertising rates for the NFL playoffs, Super Bowl, and the NCAA Final Four basketball tournament and the performance of Ohio State and Alabama in the Sugar Bowl contest. The possibility of an 18 rating and the marketing campaigns launched by fastfood giant Taco Bell and personal lines insurer Allstate are then mentioned.

This article reports that U.S. fastfood chain Taco Bell has considered transforming the interior design of its units as of July 1999. The company is testing a unit design with natural woods, stone counters, and wrought-iron touches that may be presented to franchisees by yearend. The idea is to help the 7,000-unit chain shed its fast-food image and entice a wider audience than its core base of young males with a passion for value-price tacos. The look is part of an initiative to upgrade the chain. The bell-shaped logo of Taco Bell will stay, but other changes include menu boards for inside and at the drive-through window with photographs of combination meals.

This article reports on an advertising campaign launched by Tricon Global Restaurants as of March 1999 for the motion picture Star Wars Episode 1: The Phantom Menace. Tricon will use its exclusive link with Star Wars to stage its biggest battle yet, combining the forces KFC Corp., Taco Bell and Pizza Hut. Tricon launches the first major promotion across all three-chains on May 12, 1999, nine days before the hugely hyped premiere of Star Wars: The Phantom Menace. The restaurants will offer instant-win prizes and collect-and-win prizes. Tricon enlisted TBWA/Chiat/Day to handle advertising for the joint, three-chain promotion.

This article reports that TBWA Chiat/Day in Venice, California has won the creative account from Taco Bell with Lee Clow taking personal responsibility for the campaign. "Lee Clow is a leader. He is a visionary. He's got a track record for turning around brands," said Vada Hill, Taco Bell's VP-brand management. The trick was convincing the nation's hottest agencies that Taco Bell was a worthwhile pursuit. "We knew we had a checkered reputation in the agency business," Mr. Hill said. "Let's face it. We were known in some quarters as "Taco Hell." We spent a good deal of time in the past few weeks convincing agencies that things are and will be different around here."

Reveals that Foote, Cone & Belding (FCB) is trying to recapture the $200 million Taco Bell account it lost to Bozell in 1994. What FCB did to avoid a potential conflict with Taco Bell; No new creative produced or presented to Taco Bell by FCB; Taco Bell's solid relationship with Bozell.

Tells that Kraft Foods' acquisition of the Taco Bell-branded Mexican grocery products sets the stage for a marketing shootout. How all of the major brands in the category are under new owners; Old El Paso as receiving the most support among food lines; Pillsbury's launching a new packaged product from Old El Paso; Taco Bell as already a big sell; Other competitors.

Relates that KFC Corp. and Taco Bell, two fast-food chains owned by PepsiCo., plan to launch intense advertising campaigns that will boost combined marketing spending by about $150 million. Advertising in support of new products; Lackluster earnings of Taco Bell; High fourth quarter 1995 earnings for KFC; New fast-food products being introduced by other chains not owned by PepsiCo.

The article presents information on the increased frequent-buyer programs in the United States. Industries as diverse as fast-food chains, financial services, retail stores and telecommunications companies hope to garner the same sort of success as the travel industry by moving into loyalty marketing and offering everything from low-cost perks like newsletters or special shopping days to more costly benefits, like free products and services. Taco Bell Corp. is experimenting with a multimillion-dollar "Border Passport" frequent-rewards-club program that employs a swipe card to dispense free food, soft drinks and music gifts.

This article reports on the plan of Taco Bell Corp. to launch advertising campaigns aimed at Generation X, emphasizing late-night and early-morning meals in 1993. Pushing non-traditional meal hours is consistent with the long-term strategy of Taco Bell of moving into non-traditional outlets. The chain plans to expand into full-service Mexican restaurants and is placing carts and kiosks in such venues as malls, movie theaters, airports, stadiums and convenience stores.

This article reports on the plan of Frito-Lay to start testing a full line of Mexican food under the Taco Bell label in May 1993 in a bid to capture part of the fast-growing $2.2 billion market. Frito-Lay is teaming with Taco Bell, a sister PepsiCo unit, to introduce salsas, taco sauce, taco shells, taco dinners, tortilla chips, refried beans and taco seasoning mix in select Southeast and Ohio Valley markets. The move puts the Taco Bell brand name onto retail shelves for the first time and signals Frito-Lay's strategy to broaden its product line beyond the snack food aisle.

The article presents news briefs related to the advertising industry worldwide. Playboy Enterprises Inc. is exploring the launch of a U.S. edition of "Max," a young men's lifestyle magazine, through a joint venture or licensing agreement with Italian publisher Rizzoli. Taco Bell Corp. is testing a 39 cents Fiesta Menu with a snack-size taco, soft taco, bean burrito and tostada in Los Angeles, California, Dallas, Texas and Oklahoma City. Automobile maker Bayerische Motoren Werke AG has asked its advertising agencies in Germany, Great Britain, Italy and the United States to create harmonized campaigns for certain car models and other projects.

Presents news briefs related to advertising as of December 24, 1990. Decline in the share price of London, England-based WPP Group PLC; Possible merger between the New York office of Young & Rubicam Inc. and O'Neill & Partners; Plans of Bristol-Myers Squibb Co. to appeal the decision of a U.S. District Court that orders the company to stop its advertising campaign for Aspirin-Free Exchange; Taco Bell Corp.'s purchase of a small hamburger chain in the U.S.

Focuses on the co-branding push by Kraft Foods' Oscar Mayer Lunchables and Kraft's licensed Taco Bell name. Estimates for the amount to be spent on the effort; The current co-branding effort as the largest for the Lunchables brand; The advertising campaign to be handled by J. Walter Thompson USA, Chicago, the Lunchables agency; Details about the commercials.

The article reports on the success achieved by the breakfast menu launched by Yum Brands-owned Taco Bell, which was targeted to win some customers of Golden Archers' McDonald's.

The article reports that executives of fast food chain restaurant company Taco Bell have created a fast casual restaurant in Huntington Beach, California named U.S. Taco Co.

The article focuses on the fast food chain restaurant company Taco Bell. The company is named winner of the publication's 2013 Marketer of the Year award. An increase in 2012 sales by Taco Bell is discussed, particularly its successful product launch of the menu item Doritos Locos Tacos. The use of social media in marketing by Taco Bell is discussed.

The article focuses on Brian Niccol, President of the fast food restaurant company Taco Bell, who is named winner of one of the publication's Creativity 50 awards for new product development and marketing management.

The article focuses on Tressie Lieberman, a marketing executive for the fast food restaurant chain Taco Bell, discussing her role as manager of the company's Internet and social media marketing.

The article reports that Greg Creed, Chief Executive Officer (CEO) of the fast food chain restaurant company Taco Bell, announced that the company would alter its menu so that 20 percent of its meals would contain no more than one-third of the 2000 calorie diet recommended by the U.S. Dept. of Agriculture.

The article considers a product line extension by the snack food company Frito-Lay in which it will offer Doritos tortilla chips flavored as the Locos Tacos made from Doritos offered by the fast food restaurant chain Taco Bell.

The article focuses on the advertising agency O'Keefe Reinhard & Paul, a new business enterprise located in Chicago, Illinois. The investment in the agency by agency holding company Interpublic Group of Cos. is discussed. The previous advertising agency-client relationship between co-founder Tom O'Keefe at his previous employer DraftFCB and the fast food restaurant chain Taco Bell is discussed.

Letters to the editor are presented in response to articles including "The Brutal Truth About Social Media: It's OK to Be a Little Antisocial," published in the February 27, 2012 issue, "What's Holding Back Mobile-Ad Spending" on cell phone advertising published in the same issue and "Watch Taco Bell'[s First Spot With 'Live Mas' Tagline," on advertising by the chain restaurant Taco Bell posted on the publication's Web site on February 24, 2012.

The article considers U.S. corporations which are both large advertisers and seeking to appoint chief marketing officers (CMO). Information is presented on each firm's marketing operations, including their advertising agencies. Aspects of what makes their CMO positions both desirable and undesirable for marketing executives are discussed. Companies examined include retail industry firm Target Corp., fast food restaurant chain Taco Bell and clothing industry company Old Navy.