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FCB on grill as heat turns up at Taco Bell.
- Source :
-
Advertising Age . 5/7/2001, Vol. 72 Issue 19, p3-52. 2p. 1 Color Photograph. - Publication Year :
- 2001
-
Abstract
- The article reports on the efforts of Taco Bell, the Mexican fast-food unit of Tricon Global Restaurants, in increasing its sales in spring 2001. FCB Worldwide will announce its tie-in promotion for the Paramount Pictures film "Tomb Raider" in May 2001. FCB Worldwide is struggling to improve sales despite numerous promotional efforts.
- Subjects :
- *ADVERTISING campaigns
*FAST food restaurants
*BUSINESS enterprises
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Issue :
- 19
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 4409167