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TRICON PROMO'S PHANTOM IMPACT: FAST-FOOD CHAINS ALTER ADS TO MOVE 'STAR WARS' TOYS

Authors :
Kramer, Louise
Source :
Advertising Age. July 5, 1999, p1
Publication Year :
1999

Abstract

Tricon Global Restaurants' exclusive fast-food sponsorship of the 'Star Wars' prequel was supposed to represent a defining moment for the company. Instead it's turning into a defining defeat, as Tricon's […]

Subjects

Subjects :
STAR WARS' TOYS
Yum! Brands Inc.
Taco Bell Corp.

Details

Language :
English
ISSN :
00018899
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.58658781

Tools

Authors Abstract Subjects Details