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The last five years have brought an unprecedented explosion of advertising by corporate law firms eager to take on new technology clients. But the sudden downturn in the economy has [...]

Advertising might be a fast-paced world, but when it comes to marketing new pharmaceuticals to consumers, the byword is patience. Agencies routinely compete for a direct-to-consumer pharmaceutical account at least [...]

Spotlight gaming's `contagious' fun by featuring rare casino winners Harrah's Entertainment breaks a campaign this week to promote its casinos by showing off those lucky few who actually score the [...]

The party was over-in December, the first month in years that U.S. ad spending fell, according to Competitive Media Reporting. Though fourth-quarter ad spending rose 5% in 2000 to $27.38 [...]

Every adman worth his salt dreams of creating an enduring brand icon. What up-and-coming creative directors often dread is being charged with keeping some of these venerable icons-be they jingles, [...]

One January day in 1999, over lunch at Manhattan's Union League Club, John Partilla told his boss Ed Vick, then chief operating officer of Young & Rubicam, that he was [...]

Starting in 1991, Scott Rose held himself out as publisher of The Jewish World News and told advertisers the paper had a monthly paid circulation as high as 348,000. A [...]

After months of a dimmed media presence, Compaq Computer Corp. is nearly ready to turn on a new business campaign from FCB Worldwide. The upcoming print effort from FCB's New [...]

Even before the TWA brand melts away after 71 years, the airline has scaled back its ad spending to near-skeletal levels-nearly a quarter of what was spent before financial troubles [...]

Accenture is standing by its widely panned $8 million splash on the Super Bowl, but it may end up re-editing commercials as the campaign goes forward. Formerly known as Andersen […]

Ad industry buzz has True North Communications all but sold to French giant Havas Advertising. But not everyone believes a deal is imminent-other holding company buyers could still strike. What's [...]

Playing on TV's supposedly addictive qualities, an estimated new $20 million-plus ad campaign for DirecTV centers on the premise that even company employees cannot tear themselves away from their consoles. [...]

Fast-food chain Checkers Drive-In Restaurants takes eating on the run to novel extremes in a new campaign that features people chowing down on fries and burgers while skateboarding, bowling, even [...]

Happy new year, Y&R. It's got to be better than 2000. Following a seemingly unending series of crises, Y&R Advertising's luck went from bad to worse after WPP Group bought [...]

When Wayne Mitchell evaluates online ads, there is a standard by which he measures the banners: Would his 73-year-old father understand them? Mr. Mitchell, 41, developed this litmus test over [...]

The words ``new economy'' don't resonate quite like they used to, but financial services company hopes the phrase will still hold some cachet with business executives. In its campaign, which [...]

The U.S. Supreme Court has agreed to revisit whether producers of agricultural products can be required to contribute funds to support co-op ad efforts, potentially impacting marketing funds the government [...]

Deutsch may have inked the largest deal in its history Nov. 30, but for most of the 700 workers at its New York office-once described as a 'frat house'-it was [...]

No Nonsense hopes to give its hosiery a leg up through advertising that touts the product's slimming effect. A TV spot debuting today on cable network Lifetime Television, focuses on [...]

On a recent Thursday evening, about 300 employees of Deutsch, New York, gathered in their company's sunken lounge for a chat with humor writer David Sedaris. The following week, at [...]

The National Guard has decided to call in the reserves. The U.S. government, continuing a pattern of military ad reviews begun this spring, has announced its intent to solicit bids [...]

Chris Steinkamp worked at TWBA/Chiat/Day, New York, for more than four years when, in February, he jumped ship to join an Internet start-up. Mr. Steinkamp, 36, lured by a rising [...]

Krystal restaurants position themselves as the fast-food equivalent to Prozac in a $15 million to $18 million campaign that breaks today. Four TV spots anchor the campaign, which encourages Southerners [...]

The article discusses key issues concerning the slowdown in the economy of the U.S. in 2001. Key issues discussed include the decline in consumer confidence, views from the advertising industry and economists that the economy will have a 'soft landing' and preparations being made by the advertising industry to deal with the economic slowdown.

Reports on the status of advertising agencies that invested in online companies. How holding companies are assessing their investments in interactive shops; Mention of Havas Advertising, True North Communications and Omnicom Group; Adjustment to the changed business environment from the loss of dot-com clients; Details of i-shops such as Circle.com whose stock declined; Outlook for the Internet advertising industry.

The article highlights the decision by Donny Deutsch to sell his advertising agency Deutsch to the Interpublic Group of Cos. It describes the relationship between Mr. Deutsch and Interpublic chief executive Phil Geier. It also details the deal which calls for Deutsch to operate as a stand-alone agency.

The article suggests that U.S. advertising agencies and recruiters in 2000 are faced with large numbers of employees who defected to Internet start-up companies and are now hoping to return to the advertising world. Advertising executive Chris Steinkamp is an example of the situation, he left TBWA/Chiat/Day Inc. to work for Internet startup, mValue, and is now seeking employment in traditional ad agencies.. INSET: Magazine execs pan the dot-com gold rush, by Jon Fine.

The article reports on the appointment of John Partilla as head of Brand Buzz, the marketing unit of WPP Group's Young & Rubicam Advertising. He has also taken responsibility for the agency's 100 million dollar Sony Electronics Corp. advertising account. Partilla has been with the company since after he graduated from college.

The article reports that Del Rivero Messianu, an independent Hispanic advertising agency, has agreed in principle to sell a stake to Omnicom Group's DDB Worldwide, for the second time. The deal leaves only three independent agencies in the top 10 Hispanic ad agencies. However, the size of the share to be sold to DDB is still being negotiated.

The article reports on the move by coffee brands, Procter & Gamble Co.'s Folgers and Kraft Foods Inc.'s Maxwell House, to gain market share through their music- and movie-theme efforts tied to the Grammy and Academy Awards ceremonies. Procter & Gamble will sponsor the Grammy Foundation through a music education program. Meanwhile, Maxwell House will unveil its "Make every day good to the last drop" campaign with a promotion timed to coincide with the Academy Awards on Walt Disney Co.'s ABC.

The article focuses on the integrated marketing campaign for Unilever Bestfoods' Lipton Sizzle & Stir dry dinner mix. A description of the advertisement is given, which was created by Bartle Bogle Hegarty. The ads were viewed as traditional with the aim of entertaining and getting attention according to Thomas Hayo, group creative director at Bartle Bogle.

The article features the diet version of the Snapple Beverage Group's Elements beverage line, launched in 2001. The nutraceutical beverage line will now have Diet Ice and Diet Air brands. Advertising efforts for the product was developed by Deutsch Advertising. The market for diet beverages has been steadily increasing since the 1990s.

Focuses on Wayne Mitchell, a group account director at Tribal DDB. Interest of Mitchell in interactive media and banner advertising; Work produced for electronic retail client BestBuy.com; Career highlights of Mitchell.

The article focuses on family gatherings of people who work in the advertising industry in the United States describing table discussions about advertising. One advertising executive, vice-president and regional creative director at Y&R Advertising, Greg Moy relates his experiences during holiday celebrations with his family where they would traditionally discuss advertising trends and developments. Other advertising executives who shared their stories include, Larry Poster, executive vice-president and director of creative services at Rubin Fostaer & Associates, Chris and Jeff Curry of Ogilvy, & Mather Worldwide and Nina DiSesa at McCann-Erickson Worldwide.

The article discusses the impact of the slowdown in the U.S. economy on the advertising industry as of January 2001. Advertising agencies have adopted various cost-cutting methods as it expects increased business activity by the second or third quarter. Layoffs and restructuring programs were undertaken by the management of Leo Burnett Worldwide Inc.

The article reports on laying off of employees among several large advertising agencies. Reasons for cuts in staff include the dot-com collapse, internal reorganizations, client shifts and client cutbacks in spending. The cuts come as agencies, marketers and media face the slowing economy. Among those that have been reducing workforce are Mediacom, Lowe Lintas & Partners, BBDO North America, GSD&M, Fallon, Publicis & Hal Riney and Young & Rubicam.

The article reports that Office Depot has placed its advertising account under review in the United States in 2000. Key issues discussed include advertising agencies that were asked by Office Depot to pitch for its account and the financial troubles of the retailing company due to weak sales in North America.

The article reports on the changes in advertising plans of technology companies in the United States due to declining profits. Technology companies are facing the possibility of layoffs and profit warnings. Dell Computer Corp. is starting to consolidate its advertising efforts. Gateway on the other hand will move its global advertising account in-house.