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TWA throttles back on spending; Cut may signal mergers' impact on airline efforts
- Source :
- Advertising Age. February 19, 2001, Vol. 72, 3
- Publication Year :
- 2001
-
Abstract
- Even before the TWA brand melts away after 71 years, the airline has scaled back its ad spending to near-skeletal levels-nearly a quarter of what was spent before financial troubles [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.70775748