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Ernst & Young re-examines new economy; Firm seeks to be business advisers for Internet age

Authors :
Davis, Wendy
Source :
Advertising Age. December 4, 2000, Vol. 71, 2
Publication Year :
2000

Abstract

The words ``new economy'' don't resonate quite like they used to, but financial services company hopes the phrase will still hold some cachet with business executives. In its campaign, which [...]

Details

Language :
English
ISSN :
00018899
Volume :
71
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.67722650