Back to Search Start Over

Y&R buzz-builder Partilla takes on Sony's account.

Authors :
Davis, Wendy
Source :
Advertising Age. 3/5/2001, Vol. 72 Issue 10, p25-25. 2/5p. 1 Color Photograph.
Publication Year :
2001

Abstract

The article reports on the appointment of John Partilla as head of Brand Buzz, the marketing unit of WPP Group's Young & Rubicam Advertising. He has also taken responsibility for the agency's 100 million dollar Sony Electronics Corp. advertising account. Partilla has been with the company since after he graduated from college.

Subjects

Subjects :
*ADVERTISING executives

Details

Language :
English
ISSN :
00018899
Volume :
72
Issue :
10
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
4168364