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Y&R buzz-builder Partilla takes on Sony's account.
- Source :
-
Advertising Age . 3/5/2001, Vol. 72 Issue 10, p25-25. 2/5p. 1 Color Photograph. - Publication Year :
- 2001
-
Abstract
- The article reports on the appointment of John Partilla as head of Brand Buzz, the marketing unit of WPP Group's Young & Rubicam Advertising. He has also taken responsibility for the agency's 100 million dollar Sony Electronics Corp. advertising account. Partilla has been with the company since after he graduated from college.
- Subjects :
- *ADVERTISING executives
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 4168364