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This study investigates the posting strategies of CEOs of Latin American companies on LinkedIn and their impact on engagement. It examines activity levels and types of presence, and engagement rates. Based on a quantitative analysis, the results reveal that executives in this region have a significantly lower frequency of posting on LinkedIn compared to the averages recommended by experts. Regarding the type of presence, CEOs are “content creators” and mainly post their own content. The engagement analysis shows discrepancies between own and hybrid posts. Due to the originality of own content, it receives better engagement rates than hybrid posts. The findings reveal that most Latin American CEOs adopt a “passive funnel” posting strategy on LinkedIn, which is characterized by low activity and own content. It is striking that CEOs with a more passive approach tend to have higher engagement rates compared to those with a more active approach. From these findings it is clear that, although authentic content generates interaction, CEOs should take advantage of the potential of shared publications, which are characterized by fostering dialogue based on content with diverse perspectives, a particular feature of the actors and institutions of the business environment. This research assesses the potential of CEOs as institutional communicators and provides methodological guidelines for academics and professionals in charge of the publication strategies of organizations and managers in the region. [ABSTRACT FROM AUTHOR]

The optimization of financial management in small and medium-sized companies (SMEs) has been essential in improving their operational efficiency and has guaranteed their sustainability in a competitive environment. One of the key tools to achieve this has been the implementation of accounting and business management systems that have made it possible to automate financial processes and facilitate informed decision-making. FrontAccounting, as an open source ERP system has been designed specifically for small businesses, and has emerged as a viable option due to its accessibility and functionality with scalable open source software for any small and medium-sized business. This article has focused on how the implementation of FrontAccounting has positively impacted the financial management of SMEs, having improved efficiency in key areas such as inventory control, bank reconciliation, management of accounts receivable, payable, and generation of financial reports. Having carried out this study and adopted this platform for the management of open source accounting tools, significant improvements have been evident in the accuracy of the data, the reduction of time in accounting processing and greater transparency in financial operations. FrontAccounting has contributed to long-term profitability with the successful implementation of this enterprise resource planning system, enabling SMEs to optimize their financial management efficiently and profitably. [ABSTRACT FROM AUTHOR]

The objective of this research is to propose a strategic planning model for the growth of professional, scientific, and technical services microenterprises in Mexico. A methodology was applied under the quantitative paradigm with a nonexperimental cross-correlational research design to a sample of 174 managers. The findings expose nine weakly associated factor loads in relation to what is stated in the literature, showing a configuration of the model that is different from being applied in practice. The main findings of this research is the development of a conceptual model integrated by: philosophy, long, medium, and short-term objectives, policies, strategies, rules, procedures, programs, and budgets, linked by strategic, tactical, and operational control to the companies under study. [ABSTRACT FROM AUTHOR]

Corporate sustainability is an important aspect in nationally and internationally economic sector. Companies must promote not only environmental sustainability also economic and financial sustainability that allows them to develop their activities correctly and generate benefits for their stakeholders. The objective of this study was to determine the relationship between the circular business model and the sustainability of the manufacturing sector in the Tungurahua province. A quantitative investigation was carried out and Tau b de Kendall was applied to achieve this objective. The main results show that there is a relatively low correlation between business sustainability and the application of circular business models. In general, corporate sustainability is a factor that should be highly considered within any type of organization due to its contribution in the development and fulfillment of business objectives [ABSTRACT FROM AUTHOR]

In today's increasingly competitive and dynamic business environment, the ability to adapt and innovate is the key to long-term success. In this context, well-defined business models not only function as compasses for companies or ventures toward profitability, but they are also tools that allow them to face the complexities of the market. Although frameworks have been proposed to guide the construction of these models, such as the traditional Canvas, a gap has been found in the scientific literature about the integration of this Canvas with industry-specific tools. This lack of integration can limit the effectiveness of business strategies and hinder the ability of companies to make the most of their potential. For this reason, the purpose of this study is to address this gap by adapting a method that allows a deep integration between a tool of the sector, in this case, the various stages of the industrial value chain with the blocks of the traditional Canvas model. To this end, the cross-analysis method was adapted, which eased the generation of a practical guide for the creation of business models that not only consider the intrinsic characteristics of the business but also the particularities of the industry in which they use. This guidance was applied to a venture focused on the commercialization of bio packaging made from cocoa waste and the results revealed key symbiotic relationships between the value proposition and all links in the industrial value chain, as well as the tactical integration of strategic collaborations at multiple stages of the value chain to ensure the operational viability of the business. It was also found that this integration can offer valuable insights for strategic planning and business strategy formulation. [ABSTRACT FROM AUTHOR]

Creativity is a fundamental competence in daily life learning; it allows people to be able to generate new ideas, form new brain networks or connections related to originality and innovation, solve problems through unthinkable solutions, and adapt assertively to the change that we face every day. In education, mainly at higher levels, it helps students to understand and apply their knowledge in different circumstances, develop their critical and analytical thinking, be autonomous, self-sufficient, adaptable and resilient. Especially when they are about to become professionals dedicated to the care of such an important asset in a company, as is the human capital. The following work not only seeks to highlight the importance of creativity, but also to begin to understand it. From its implications and scope and to understand how it is applied in companies and in the world. Also, it helps to solve problems and improve processes of adaptation and evolution. At the same time, it seeks to demonstrate the change in students from a logical thinking to a creative. This process use techniques as theoretical knowledge, dynamics, case studies, exercises and practical application in an organization. At the end, the analysis and conclusions reached during the process and at the end are presented, in order to form their own opinion and implement the necessary changes, with the objective of facing the challenges of the current environment. [ABSTRACT FROM AUTHOR]

This article aimed to discuss the approval of the 'National Framework on Human Rights and Business' law in Brazil, which takes a binding approach to establish the foundations for effective corporate responsibility regarding activities that violate human rights. The research employed the historical-dialectical method and the theoretical framework of Gonzalo Berrón's architecture of impunity studies. The article was structured into three sections corresponding to the pillars of shifting from a voluntary to a binding approach: subjective, objective, and substantive. The conclusions pointed out that the approval of Bill No. 572/2022 represents a milestone in ending the architecture of corporate impunity, positioning Brazil and Latin America in a leadership role, without waiting for wealthy countries to capitalize on and monopolize the discourse on human rights. [ABSTRACT FROM AUTHOR]

This study analyzes the role of fictitious capital in the titles of ownership of extractive companies in the context of extractivism, a function inherent to capitalism. As a source of external financing, these titles influence corporate management by prioritizing shareholder returns. The study also examines how this financing impacts extractive activities in peripheral countries, where the composition of capital reflects a short-term commitment to shareholders, affecting the pace of production and the search for future returns. It further explores the implications of finance on the organization of the extractive sector and its influence on the structure of dependent capitalism in peripheral countries within the framework of financialized capitalism. [ABSTRACT FROM AUTHOR]

In the past decades, intangibles assets have become an important source of productivity and economic growth in developed countries. Despite the transforming properties of intangibles across economies and the large and dynamic literature on the impact of intangible investments on productivity growth in frontier countries, there is not much evidence for the Latin America context. This paper contributes to the empirical literature on intangible investments along various dimensions. First, we make use of a large firm-level longitudinal data set from Peru, a Latin America middle income country, which contains separated information on intangible assets, which allow us to measure the impact of them on both wages and productivity at the firm level. Second, the analysis at the firm level and the panel structure of the data allows us to control for the endogeneity of variable inputs applying different control function approaches. In addition, the production function estimates provide us with a measure of unobservables, which we include in the wage equation to retrieve consistent estimates for the impact of intangible assets on wages. Third, our data allow us to explore how the impact of intangibles on wages and productivity is affected by the differences in the composition of the bundle of intangibles, changes in the product mix at the firm level and for the presence of imperfect competition in the labor market. We find that an increase in the share of intangible assets by one standard deviation is associated with 6.8% to 7.2% higher total factor productivity, depending on the model's specification. We also find that the capital productivity premium of intangible assets over tangible ones is substantial with estimates suggesting that intangibles are up to 2 times more productive than tangible assets. We also find that this capital productivity premium is not entirely offset by an increase in wages. Finally, we conclude that the main channels for appropriability are the specificity of the ideas generated by intangible investments at the firm level and the wage compression due to imperfect competition in the labor market. [ABSTRACT FROM AUTHOR]

Decree-law 3/2024, of February 6th, aims to simplify and rationalize administration in Andalusia in order to improve citizen relations and promote economic activity in the region. Measures will be implemented to improve regulation, transparency, and reduce administrative burdens. Additionally, the digital transformation of the Administration will be sought to streamline procedures and simplify relations with citizens and businesses. The decree also includes modifications in different sectors, such as the environment, environmental management, hunting and fishing, and ports in Andalusia, with the aim of simplifying administrative procedures and expediting processes. [Extracted from the article]

The theoretical and practical search to articulate efficiency and justice has history and present relevance. The objective of this paper is a theoretical dialogue between D. C. North and A. MacIntyre to articulate efficiency and justice across institutions. This articulation has –as its broader horizon– an interdisciplinary approach to the relationship between economic theory and ethics. From economic science, as an alternative to the concept of Paretian efficiency, North speaks of adaptive efficiency: institutions – understood as rules of human interaction – seek to be efficient in a process of adaptation over time. From ethics, MacIntyre contributes from an Aristotelian-Thomistic vision of distributive justice. MacIntyre recognizes that institutions are necessary for practices in communities but warns of the danger of institutional corruption. A place for this articulation is companies –organizations for North– where adaptive efficiency can occur if institutions –rules for human interaction– decentralize decision-making, specify contracts and property rights well. Companies, understood by MacIntyre as workplaces, are institutions that pursue common goods and that support the practices of these communities. [ABSTRACT FROM AUTHOR]

This work aims to analyze the outstanding role that foreign capital, companies and entrepreneurs had in promoting the industrialization process in the city of Querétaro (Mexico) and its metropolitan area, which includes the municipalities of Corregidora, El Marqués and Colón, among 1943-2018, within the framework of a historical period in which two economic models were developed: Import Substitution Industrialization (ISI) and neoliberalism. The main axis is the importance of foreign investments, understood as foreign companies and private Mexican business groups, for the implementation of said industrial development over more than seven decades, as well as investigating the types and industrialization processes that occurred in that period and their relationships with socio-technical and work areas. It is suggested as a hypothesis that said industrialization process can be defined as artificial and exogenous. First, because there was no local business community to carry out this process, as happened in other cities in Mexico -such as Monterrey-, and exogenous because, through national capital from other regions of the country, and especially from abroad, it was carried out the industrialization of the city. From the above, a process of dependent industrialization emerges, inserted in the periphery that has limited endogenous capacity in technological terms, but also in labor terms, a situation that has tended to worsen in the 1980s and that has continued its course to the present. [ABSTRACT FROM AUTHOR]

Science has progressed rapidly, corresponding with artificial intelligence (AI) allowing machines to emulate human thinking. However, they are still far from being able to handle complex administrative tasks, specialists agree that AI will change the way we manage and lead people in the future. This research work aims to analyze the impact of artificial intelligence on the administrative development of the modern company. It is a quantitative study, which used a descriptive and cross-sectional cohort methodology; Among the theoretical methods used to carry out the bibliographic review on the topic are: historical-logical, analysissynthesis, inductive-deductive. It is based on an updated review of the literature and 108 entrepreneurs, employees and business owners were surveyed. As a result of the surveys carried out, it was identified that there is ignorance, uncertainty, and interests related to the implementation of AI, which has the potential to transform business administration, but its adoption must be careful, considered and managed to take advantage of its benefits and mitigate their risks in a globalized world. These results highlight the varied perceptions about the impact of AI on companies that can be useful in the efficiency of business management, as well as perceptions about its future impact. [ABSTRACT FROM AUTHOR]

This article provides a comparative analysis of gas companies in the Iberian Peninsula throughout the second half of the 19th Century. Information was sourced from archives, libraries, and newspaper archives for this study. Specifically, it examines the origins of this sector in Spain and Portugal in the 1840s and the process of consolidation of this industry until the end of the 19th century. The study analyzes the main characteristics of the industry, the companies involved in this business, and the process of introducing gas lighting in these territories. [ABSTRACT FROM AUTHOR]

The study investigated the relevance of sustainable practices for the productivity of companies in the Southern Region of Brazil participating in the Brazil More Productivity Program. Its main objective was to identify this importance attributed by companies by analyzing data from businesses in the sectors of commerce, services, industry, agriculture, and construction, considering the period from July 2022 to June 2023. Has a predominantly quantitative approach, applied nature, descriptive regarding objectives, and survey in relation to procedures. Internal managerial data from Sebrae were analyzed using the Innovation Radar tool to measure the innovation maturity of companies and its relationship with sustainable practices. Indicates an evolution in innovation indicators, managerial controls, and sustainable practices, albeit with low prioritization of the latter. Significant increases in productivity were associated with the reduction of variable costs and revenue growth, although sectors still face challenges in this regard. [ABSTRACT FROM AUTHOR]

Using a feminist institutional approach, we examine the dominant institutional views and frameworks explaining company positions regarding the implementation of gender policies. A multiple case study was performed on four Spanish companies involved in sectors related to the circular bioeconomy. The analysis relied on secondary sources and semi-structured interviews with women in positions of responsibility in these companies. The results provide evidence on the gender issues encountered and their limitations in terms of organizational change, as well as the dominant institutional frameworks of the companies. The findings suggest that the main drivers for change are intense state regulation, company commitment to formalizing measures and the presence of critical actors. [ABSTRACT FROM AUTHOR]

The goal of this essay is to contribute to the study of public policies, specifically those oriented towards the promotion of shared responsibility between men and women in care work, both from a human rights approach and a gender perspective. We will quickly revise Gendes' story and its theoretical-practical approach used with the private sector, to finally sum up our experiences and challenges of our interventions. [ABSTRACT FROM AUTHOR]

small and medium-sized companies have great significance in the Mexican economic sector, while simultaneously facing unfavorable situations that generate risks of economic losses and skilled labor; in this sense, it is important to study the components that intervene in the operation of companies such as organizational culture and job satisfaction. Therefore, the objective of this study is to determine the relationship between the culture of commercial SMEs in Cajeme and the satisfaction of their employees. A study was carried out using a non-experimental, cross-sectional, quantitative and correlational design. An instrument was integrated and applied to 395 employees of 79 commercial companies. For the analysis of the information, a structural equation model was developed in IBM AMOS. A path coefficient of 0.82 was obtained, indicating a positive and significant relationship between organizational culture and job satisfaction, with a high level of association between them. In addition, a coefficient of determination of 0.68 was determined, explaining a high percentage of job satisfaction, which agrees with previous studies, concluding that this relationship is reaffirmed and that there are other variables that complement its explanation. [ABSTRACT FROM AUTHOR]

Corporate social responsibility has focused fundamentally on the role that the company must develop in the economic, social, and environmental field, so that it does not harm stakeholders; however, no significant progress has been made, due to the primacy of the company's objective: maximizing its benefits, even if this implies social and environmental costs. The objective of the research is to analyze the importance of consumer decision making in corporate social responsibility. The research was developed under the qualitative methodological perspective, following the procedures of the documentary research method. The main results are consumer decision making is based mostly on emotions rather than rationality; and consumer decision-making is essential, through their purchasing power, to improve corporate social responsibility practices. It is concluded that corporate social responsibility must change its focal point: from company management to consumer decision-making. [ABSTRACT FROM AUTHOR]

Beekeepers in Mayan rural communities have formed microenterprises as an alternative to improve their business conditions, in a market context dominated by large companies. This article analyzes factors that determine the sustainability of two microenterprises from the Tankuché community, in Campeche, adjacent to the Los Petenes biosphere reserve, and the socio-environmental benefits they generate. The Sustainable Livelihoods framework was used, emphasizing the cultural dimension. The information was obtained through field stays, in-depth interviews, a semi-structured survey, and access to secondary sources. The findings show that training, motivation, group cohesion and the extension of networks, while mitigating limitations in physical and financial capital, are the factors that determine the permanence of microenterprises. Likewise, the enterprises, although they generate modest income in a context of economic-labor pluriactivity, contribute to strengthening the cultural identity of their members, generate satisfaction and provide access to new life opportunities. The case study suggests that it is necessary to implement public policies that consider the cultural particularities of the operation of microenterprises in rural contexts, considering their territoriality, their values and the desires of their members. [ABSTRACT FROM AUTHOR]

Frugal innovation has gained ground in academic and business circles in recent years. In this context, the objective of the study is to analyze the predisposition of winning companies of the National Innovation Award (PNI) for frugal innovation. For that, secondary data from the reports of the last three editions of the PNI and the qualitative analysis of these data were used. A total of 52 companies were analyzed. The results show that 39 companies showed at least one characteristic of frugal innovation and that "cost reduction" and "sustainability" are the predominant categories that indicate that companies are predisposed to frugal innovation. [ABSTRACT FROM AUTHOR]

Tax evasion can be considered as a systemic fraud in which different parties such as taxpayers, lawyers, banks, and multinational entities interact. Here, accountants are key agents owing to their legal liability in tax reporting and their knowledge on accounting rules. The present study analyzes the role that accountants play in firms tax evasion by presenting evidence from a randomized field experiment carried out with microenterprises in Ecuador’s tax system in early 2016. The article evaluates to what extent a notification of accountants is more effective in increasing tax reporting than a notification of taxpayers, through five different treatments. The results show that simultaneous persuasive notifications of both accountants and taxpayers were the unique treatment that significantly increased firms’ declared income tax. Furthermore, it was shown that penalty notifications of accountants, rather than taxpayers only, were the most significant treatment at reducing revenue underreporting. [ABSTRACT FROM AUTHOR]

The objective of this work was to identify the reference frameworks of ethics in organizations and the role of the organizational psychologist in Latin American countries in the period 2010-2021, based on the PRISMA-P protocol. The Psychology Database (ProQuest), Scielo and Dialnet databases were integrated with a conglomerate of 94 studies from which 26 articles that met the inclusion and exclusion criteria were selected. Three inductive categories were identified, allowing to see the ethical practice, the transgression of ethics and the psychological implications that this can entail for the interest groups. As a conclusion, it is obtained that the study of ethics is transversal in organizations and society, thus being essential to understand it from its transgression, as well as the opportunity to encourage research in depth of the ethical aspects of the role of the psychologist in different economic contexts such as source of improvement in which to do professional. [ABSTRACT FROM AUTHOR]

Headlines such as "Diversity is good for business!", "The African market growth" and "The development of the elderly market segment" are constantly being highlighted in Brazilian business magazines and newspapers. Diversity is consolidated as a path to be taken by contemporary organizations. Therefore, this is the subject of the present article. In this study, we aim to investigate the perceptions of the communication market professionals on diversity practices in organizations. The theoretical discussion is based on previous research developed by Serrano (2007), Martinez (2013), Fleury (2000), and Pereira and Hanashiro (2010). In terms of methodology, this is an exploratory descriptive research in which a survey is done on the communication market professionals. By analyzing the results from the perspective of communication, we realized that the organizations have been more focused on specific actions than on diversity policies. [ABSTRACT FROM AUTHOR]

The present investigation had as main objective to analyze, interpret and criticize the results on the advantages and disadvantages in the emergence of industrial networks. It was theoretically supported by Sánchez (2017), Hernández (2016), García (2015) and Risco-Martin (2015) from the different articles the information regarding this investigation was extracted. The methodology used in the research was documentary descriptive design in which they describe the relevant aspects and characteristics of the implementation of industrial networks, as well as the analysis of data that allows a detailed description of industrial networks and generate new knowledge and theories. regarding this phenomenon. The article is structured in three parts: the first part deals with the research methodology, the second part presents the research results and the final part provides a critical analysis of the research results. The end result was to present a personal opinion on the rise of industrial networks, backed by solid arguments and reliable sources. Addressing innovation and the creation of new business models and some concerns and challenges posed by the emergence of industrial networks. [ABSTRACT FROM AUTHOR]

The present investigation shows the way in which digital purchases become an alternative for consumers and companies, this particularly studied with the objective of identifying the association between the variables of level of academic training that the subjects had with respect to the consumption of local brands. We worked from a quantitative approach, applying a self-administered questionnaire for the time in which the results were intended to be obtained, it was carried out through the application of microsoft forms concentrating the data thrown from the sample for analysis, this type of instrument was determined by the high risk of direct or face-to-face application during the COVID 19 pandemic in the state of Guanajuato, Mexico, when the entity was not yet in the economic reactivation in mid-2021. [ABSTRACT FROM AUTHOR]

Gender parity has been associated with higher company productivity; however, various empirical studies have presented mixed results. This study analyzes the relationship between gender parity and the productivity of companies in the manufacturing industry in Colombia in the period 2000-2019. The methodology used consists of using the Levinsohn and Petrin (2003) model to calculate total factor productivity at the firm level and panel data models to detail the effect of gender parity on firm productivity. The results reflect that the participation of women in this industry has decreased, mainly influenced by a reduction in women laborer participation. On the other hand, there is a significant segregation in the industry, with a high concentration of women in activities such as the manufacture of clothing, and a limited participation in activities such as the manufacture of metallurgical products. Estimates indicate that a more balanced gender composition in administrative and professional, technical and technological personnel is related to higher productivity, especially in small and medium-sized enterprises. [ABSTRACT FROM AUTHOR]

The dynamics of changes ocurring in the global scenario as a result of the boiling phenomena of the fourth industrial revolution, accompanied by globalization in version 4.0, accelerate the transformations in the markets, giving rise to emerging business initiatives (startups), loaded with disruptive digital technologies that arise to offer new products, services and processes to customers that have modified habits and consumption preferences in both natural and legal persons due to the adaptation and evolution of virtual ecosystems in the business and industrial field. The objective of this theoretical review article is to analyze the success and failure factors that achieve scalability of start-ups in Latin America. The methodology used was qualitative, a documentary research of a descriptive level, using the inductive, deductive and analysis-synthesis methods. The findings showed that among the success factors, which can be mentioned: value proposition, market and its needs, motivation, start-ups, a vehicle for digital transformation, open innovation, entrepreneurial team and leadership training, timing, localization, financing, growth, scalability and expansion. While those of failure are: education, training, financial support government policies, transfer of Research and Development (R+D), inadequate testing and scaling before of time. For these businesses to avoid failing in the attempt, they must focus on training to achieve new knowledge that emerges from smart industry and globalization 4.0, consumer demands, feasible technologies for the design of the product, service or process; as well as study the environment where they operate. [ABSTRACT FROM AUTHOR]

The new scenario emerged after the pandemic, together with the lack of trust of citizens towards institutions, social agents and the media (Edelman 2022), draw a reality defined by mistrust and uncertainty, where the population seeks in companies what institutions and their leaders are not capable of providing them. In this context, it is no longer enough for corporations to have a vision and a mission, a CSR program or a website filled with values; they also need a clear purpose, to turn their actions into practice and to return to society part of what it has given them over the years. Companies must transfer all information related to their corporations to society, while transmitting their purpose and the value they provide. Websites are a very useful tool as an information channel, so by analyzing the websites of the Spanish companies that were part of the IBEX-35 during 2022, the main elements that contribute to defining their corporate culture are analyzed, as well as the purpose of these companies as a generator of value. The objective of this work is twofold: on the one hand, to analyze whether companies are currently aware of the importance of the role they play in society. On the other, to find out if they incorporate their contribution to society through the purpose into their corporate culture, and if they transfer it to the public. The corporate purpose shows the company's sense of existence, but also its contribution to society, hence its importance as a generator of value in the company's corporate culture. For this, a quantitative and qualitative analysis of the information from the corporate websites of all the Spanish companies that make up the IBEX 35 stock market indicator during 2022 is carried out. The research results show that general growth that brand management, reputation, purpose, sustainability, ethics and transparency of companies are acquiring, it does not seem to have penetrated significantly in the large corporations analyzed yet. To date, most of these companies do not pay special attention to their corporate culture or the key intangibles that are part of it. None of the companies analyzed has its own specific space on its website to express its corporate culture and publicize its main intangible assets. Less than half of the companies analyzed (45,7%), convey the purpose to society on their website. The 54,3%, still do not consider the purpose as an intangible that adds value to the company and contributes to improve business capacity and management, as a lever of change, which allows anticipating changes. The purpose expressed by the companies analyzed around two fundamental axes, on the one hand, around concepts close to social and human issues such as society, the planet, ecology, sustainability, sustainable development, human and labor rights, social dialogue, people, and on the other hand around concepts more linked to business issues such as; sustainable infrastructures, economic progress, energy supply, decarbonization, energy model, electricity. [ABSTRACT FROM AUTHOR]

Nowadays, strategies and information for sales are fundamental elements in the creation of services and products for the Chilean market. The methodologies that analyze the consumers become more prevalent every day, because of them the global science, any mobile or desktop application or mechanism mergers and acquisitions can be provided of a wide source of studies for the interpretation and prediction of human behavior. In the progress of the human being, is possible to find studies of theories and postulates that seek to explain the limitations, perspectives, needs and conditioning factors in purchase choices, beyond their rational logic. In the study of evolutionary process, neuroscience has focused in the knowledge that deals with the study of the nervous system, from neuronal functioning to behavior. As a result, Neuromarketing and its concepts of generative study through neuroscience and marketing are born. The target market of this study is focused on a segment of the real estate market. To collect the information there were established communication channels with the different participating of the area, in order to obtein globalized information, as complete as possible, according to the research resources. This document considers the theoretical supports necessary for a subsequent study on the determining factors in the purchase of a real estate asset. [ABSTRACT FROM AUTHOR]

In Brazil, a state of public calamity was decreed, being regulated by Law n° 13.979 of February 6, 2020, which provided for measures to deal with the public health emergency of international importance arising from the coronavirus. The essential effects of the economy, including distancing, due to isolation and the market due to a diverse pandemic, including the distancing of services and the market in a diverse diversity, However, the period was atypical, more than 620 thousand micros and small companies. In this sense, the question is: what is the impact of the pandemic on the scenario of micro and companies in Brazil? Therefore, the object of the study is understood as micro and small companies in the context of three perspectives: conceptualization of the business pandemic modality; presentation of the pandemic context; and analyze the behavior of micro and small companies in this period. In the construction of the study, the literature review method was used. The results point to a pandemic that puts pressure on idle cases and they are looking for other activities that, in many cases, are related to the opening of the most varied ventures. However, IBGE data and IBGE data were identified only as taken during the pandemic, including the medicine and medication sectors. On the other hand, the civil construction and commerce sectors had lows. [ABSTRACT FROM AUTHOR]

The aim of this text is to propose a reflection on the memorialization processes that took place around Brazilian commercial aviation in the second half of the 20th century, particularly on its role in the national political scene configured by the 1964 coup. Analyzing two dispositive of memory produced by actors related to the emblematic Panair do Brasil airline --a film and a museum exhibition--, I present the unprecedented case of a company recognized by the powers of the state as a "victim" of persecution and punishment by the authoritarian regime implemented. I observe that the plurality of memories evoked does not overlap with the discourses of the human rights movements, but it does have connection points. The expression "violence that does not bleed" emerges as a timid dispute in front of the emblematic memories of the period, at the same time that the moral reparation of the honor of the company allied with national progress is claimed. If there is a link between the ways of elaborating responses to the recent past and the conformation of more democratic institutions, this text seeks to contribute analytically in that direction. [ABSTRACT FROM AUTHOR]

The article discusses the establishment of energy-saving obligations, compliance through Energy Saving Certificates, and the minimum contribution to the National Energy Efficiency Fund for the year 2024. The National Energy Efficiency Fund provides economic and financial support, technical assistance, training, and information to increase energy efficiency in different sectors. The article explains that a combination of energy efficiency obligations and alternative measures will be used to achieve energy savings goals for the period 2021-2030. The order also outlines the financial equivalence for calculating economic contributions to the fund and establishes the energy savings target for the National Energy Efficiency Obligations System in 2024. The article emphasizes the importance of complying with these obligations and the potential sanctions for non-compliance. [Extracted from the article]

The Sustainable Development Goals were created by the United Nations in 2015 and present global goals with a deadline to be achieved by 2030. They aim to mitigate various environmental and social problems around the world. The achievement of the specific goals of each Sustainable Development Goal (SDG) depends on the commitment of all nations involved in this purpose. And more specifically, companies, within each nation, have a key role in achieving these global goals. The main objective of the work is to investigate which companies in the municipality of Passo Fundo, Rio Grande do Sul, are declaring sustainable actions and contributing to the achievement of those global goals. The information was collected qualitatively from the official websites of twelve companies in the municipality. The good practices found were compared to the Sustainable Development Goals, with the objective of analyzing the actions that the companies develop. Some actions appeared with greater frequency, such as, for example, the practices to perform a sustainable consumption of water resources in the production process, use of renewable energy, reduction of inequalities, waste management, reduction of greenhouse gas emissions and the preservation of biodiversity, meeting mainly the SDGs 6, 7, 10, 12, 13 and 15. Conversely, the SDGs 1, 5, 11 and 14 appeared in fewer actions in the twelve companies studied. [ABSTRACT FROM AUTHOR]

The pandemic became a driver for the adoption and use of information and communication technologies, as well as digitization processes in companies. With the confinement due to the risks of physical proximity, many companies saw the need and the advantage of making use of digital technologies to offer their products, reach the customer, maintain themselves and even increase their sales. Social networks enabled remote "social contact" and became other means of buying and selling, so electronic commerce became more relevant. The use of these networks to trade is becoming more frequent and with greater confidence on the part of consumers. This work deals with micro, small and medium enterprises and electronic commerce. Its objective is to identify the factors that contribute to the adoption of electronic commerce. To achieve this, an analysis of the bibliographic sources, a hemerographic search and statistical databases was carried out. Among the factors are the change in culture of the entrepreneur to invest, adopt and use digital technologies. This requires knowledge, learning, development of skills and abilities, exchange of experiences throughout the company. [ABSTRACT FROM AUTHOR]

This contribution aims to study and address the implications of the development of new technologies for the realization of human rights, under the UNGPs and the regulatory frameworks established within national and regional contexts, as well as on the comprehension and realization of the obligations and responsibilities of the actors involved, especially of the States, companies, and even individuals as customers. For this, some examples of risks and impacts of technological businesses developments will be analyzed in the light of three groups of rights: i. civil and political rights, ii. economic, social, and cultural rights, and iii. collective rights. This will lead to understand existing challenges to optimize digital transformation and the need to rethink the effectiveness of mandatory human rights due diligence as it is known up to now, considering Human Rights as an open catalog that should be considered as the ultima ratio in contexts where tensions between technology and human rights are present. [ABSTRACT FROM AUTHOR]

Companies are for-profit organizations, which, through the commercialization of goods and services, seek to have a better economic level, offering the need a great diversity of products, with which they satisfy social needs. These entities have a classification which is established by the number of individuals within it, to which the present research work will focus on microenterprises, organizations that are taking great importance in economic development worldwide, this work will be addressed through accounting systems as these improve effectiveness within the microenterprise, aiming to describe in a clear and argumentative way, the importance of accounting systems in companies and above all the great impact it has on even smaller ones. [ABSTRACT FROM AUTHOR]

Introduction: the pandemic caused by the COVID-19 virus had strong repercussions worldwide both in the health of the population and in the economy of the countries, Mexico was not the exception and being a Latin American country with structural and social lags carried from many years ago, the impact was greater. Objective: the purpose of the research was to know the perception of businessmen from a capital city in southeastern Mexico about the impacts that the pandemic produced on their companies and the requirements that they contemplate for post-pandemic economic recovery. Material and method: study carried out under a qualitative approach, through the positivist paradigm. The technique used was the virtual focus group. Results: The results reflect that the categories that reflect the greatest number of phrases expressed by the businessmen were: work, investments, academic preparation and government support. Conclusions: weaknesses and needs of the business environment and also of the educational sector were identified, since one of the main findings was the lack of knowledge and skills of human capital in matters such as technology management, marketing and administrative knowledge, as well as of attitude and commitment. [ABSTRACT FROM AUTHOR]

National Innovation Surveys (NIS) constitute the accepted international methodological instrument for compilation of information for measuring and analyzing the innovating behavior of enterprises in a determined economy. This article is intended to state the principal conceptual elements, as well as the most important methodological aspects to be taken into consideration in determining the innovation activity in Cuban enterprises, by means of the application of NIS and the comparison between their results. The analysis of the three NIS carried out in Cuba and the comparability among them made possible to determine for a twenty year period of factual information (1997-2017), the behavior of the fundamental aspects and the system of relations that characterized the innovating behavior in Cuban enterprises. The selection of the enterprises was based on their significant contribution to the Gross Domestic Product (GDP) of the country. [ABSTRACT FROM AUTHOR]

The article presents in the following pages an approach to digital transformation to mitigate the impact of COVID-19 on business. In view of the new world scenario, digital transformation has become necessary for the success of companies. The objective of the work is to address digital transformation as a responsible factor in mitigating the impact of COVID on business. As specific objectives, it is intended to conceptualize digital transformation, present strategies of companies in the face of the impacts imposed by new technologies; describe the impact of COVID on business; analyze the resources and innovations in contemporary work relations; present digital business showing the advantages and disadvantages of electronic/digital commerce. The methodology used to create this work is descriptive research of a bibliographic nature, as guided by Gil (2010). Authors and works that address the topic studied were selected and the platforms for posting academic content: Scielo and Google Scholar were consulted, in the search for support materials in the writing process. In this search, studies that were published in journals, specialized journals, or indexed in the databases were involved. [ABSTRACT FROM AUTHOR]

This study focuses on analyzing the productivity of Ecuadorian companies, through their own and contextual characteristics. The analytical part of the article surveys the vast literature devoted to productivity. From this framework, several testable propositions linking the companies' size and investment in Research and Development (R&D), with productivity. To test these propositions, we use data from the Economic Census (2010), which contains information from 511.130 firms, given their nature, the methodology used is Quantile Regression. This study provides evidence that both the size of the companies and the investment in R&D have a positive impact on Ecuadorian companies' productivity, which is consistent with the existing literature. [ABSTRACT FROM AUTHOR]

The construction sector in Colombia is fundamental to provide the infrastructure necessary for the progress of society. It also responds favorably to changes in economic dynamics by creating jobs, moving raw materials, stimulating and developing other economic sectors. These tasks are sustained by business performance, which is considered the fundamental pillar of market economies. Likewise, business management is directly related to innovation, by applying new productive activities in employment, trade and service formulations. However, Colombian business park is mostly composed of micro and small enterprises, which exhibit limitations in their organizational structure. This limits their performance in direct participation in complex state construction projects in a changing economic environment dependent on international market phenomena. Therefore, this research analysed the economic environment of the building subsector, through the formulation of a methodology to select and characterize the companies of the building construction subsector in Boyacá. In addition, business capabilities were identified through the estimation of financial and organizational statements when compared with a representative sample of public bids for building construction. The above exposed the complex conditions in housing construction as a leader in the building subsector. In addition, 95.83% of the companies in Boyacá do not have the conditions to participate in public procurement due to organizational limitations that characterize the Colombian business park. These phenomena, together with the effects of the recent economic crises, have affected the economic growth of the building activity, despite institutional efforts to encourage production through investment in construction. [ABSTRACT FROM AUTHOR]

The article under study has as main objective to know and identify the evolution of administrative theories and their real applications in current management scenarios, which takes into account the evolution and improvement of different ways of managing, developing the best administrative practices. used by companies. The texts studied bring a relevant contribution of administrative theories that over time have been restructuring and analyzing better ways of acting, consistent with the expectations desired by current managers. The methodology used to promote the research was an integrative review because it is about deepening the knowledge about the theories and methods studied by each theory. And through the study carried out, it can be seen that there is no single model to manage an organization, the theories that were developed directly and indirectly are the main management guide, and it is up to the manager to adopt those that best suit the interests of the organization. organization and society. [ABSTRACT FROM AUTHOR]

This article approaches the use of Competitive Intelligence (CI) in organizations. The research problem involves seeking an answer to the following question: What are the impacts of using competitive intelligence as a management strategy in companies? To answer this question, the article was prepared with the general objective of identifying the main benefits of using competitive intelligence as a management strategy in organizations. In addition, the concepts and challenges of its implementation will be presented, pointing out how competitive intelligence can be used to ensure competitive advantage. The study was carried out in a qualitative, exploratory way, based on a bibliographic review, seeking to highlight the impacts resulting from the use of CI in companies. As a result, it became evident that the use of Competitive Intelligence can help several business departments and ensure more efficient and effective decision-making. [ABSTRACT FROM AUTHOR]

Corporate Social Responsibility (CSR) is considered a legitimizing activity for organizations and an essential value for reputation fundamentally in crises. Social networks, especially Twitter, are beneficial tools for CSR communication. This social network is considered the ideal tool for communication management during critical situations. Thus, the main objective of this research is to analyze how the most responsible companies in the Spanish energy sector communicate their CSR actions and policies during the pandemic on Twitter. Through the content analysis of 3,146 tweets published during 12 months, the study evaluates the activity, topics and communicative approach of CSR messages posted during the health crisis. Despite the pandemic situation, the results suggest that organizations have not significantly changed their roadmap in the communication of their CSR actions. [ABSTRACT FROM AUTHOR]

The TOE (Technology Organization Environment) model is described and correlated with the intention to adopt information systems in micro, small and medium-sized companies in Guadalupe Valley, Mexico. The sample was based on 25 companies, with the result that some factors of the TOE model have a positive relationship with the intention of adoption according to the Spearman’s correlation coefficient. The importance of analyzing the factors that influence the adoption of information systems lies in the need for companies to have these systems in order to increase their productivity and competitiveness. [ABSTRACT FROM AUTHOR]