Modelo de negocios a partir de la cadena de valor industrial: Caso bioempaques de biomasa residual de cacao.

In today's increasingly competitive and dynamic business environment, the ability to adapt and innovate is the key to long-term success. In this context, well-defined business models not only function as compasses for companies or ventures toward profitability, but they are also tools that allow them to face the complexities of the market. Although frameworks have been proposed to guide the construction of these models, such as the traditional Canvas, a gap has been found in the scientific literature about the integration of this Canvas with industry-specific tools. This lack of integration can limit the effectiveness of business strategies and hinder the ability of companies to make the most of their potential. For this reason, the purpose of this study is to address this gap by adapting a method that allows a deep integration between a tool of the sector, in this case, the various stages of the industrial value chain with the blocks of the traditional Canvas model. To this end, the cross-analysis method was adapted, which eased the generation of a practical guide for the creation of business models that not only consider the intrinsic characteristics of the business but also the particularities of the industry in which they use. This guidance was applied to a venture focused on the commercialization of bio packaging made from cocoa waste and the results revealed key symbiotic relationships between the value proposition and all links in the industrial value chain, as well as the tactical integration of strategic collaborations at multiple stages of the value chain to ensure the operational viability of the business. It was also found that this integration can offer valuable insights for strategic planning and business strategy formulation. [ABSTRACT FROM AUTHOR]