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Amid concerns about creating internationally recognized world-class universities in China, this study aims to explore the factors that influence the selection of two prestigious universities in China, namely Tsinghua and Beida, by high school students. In light of concerns surrounding the establishment of globally renowned universities in China, this study applies Simon's Bounded Rationality Theory (Q J Econ 69(1):99–118, https://doi.org/10.2307/1884852, 1957, Models of bounded rationality, MIT Press, Cambridge, 1982) to examine the decision-making tendencies of students when faced with limited information. The study analyzes survey data collected from 10 senior high schools in Henan province. Our findings reveal that students lack clarity regarding Chinese universities and majors. Students' misconceptions about Tsinghua and Beida are linked to insufficient information and socially entrenched images of these two universities. Students' social environment may subtly influence their choice between Tsinghua and Beida, with different socioeconomic backgrounds resulting in varying expectations. Additionally, we identified enrollment strategies that impact high school students' choices. The study provides policy implications for Chinese elite universities and suggests that universities can enhance enrollment strategies by effectively promoting their institutions. [ABSTRACT FROM AUTHOR]

The article explains the concept of “image”. The most important aspects of university image are examined. The structure of the university image is defined and interpreted, including: educational programs, scientific activity, qualifications and international activity, the role and significance of the university rector, etc. The style of the university is also analyzed – logo, motto, visual appearance, etc. [ABSTRACT FROM AUTHOR]

The aim of this study is to evaluate the direct relationship between university image and administrative quality with attitude and choice among online distance learning (ODL) learners in online distance learning higher education institutions in Malaysia. This study is very important to ODL higher education institutions because it will give insight into ODL higher education institutions to formulate a strategy to increase the number of ODL learners studying in their institutions. In an online learning environment, maintaining the optimum number of students in the system is very crucial in order to sustain in the future. The research framework of this study contains two independent variables which are university image and administrative quality, attitude as a mediator, and working adults' choice as a dependent variable. This study assesses the direct relationship between university image and administrative quality towards attitude and the attitude toward working adults' choices. Then, the indirect relationship between university image and administrative quality with working adults' choices mediated by attitude was assessed. Primary data were utilized in this study and collected by using a survey questionnaire which was adopted and adapted from earlier studies. 302 clean data were used in the data analysis by employing the structural equation modeling technique. The findings of this study reveal that university image and administrative quality are two important antecedents to attitude and working adults' choices. Further, Therefore, ODL higher education institutions must place a strong emphasis on attitude as it is a crucial mediating factor between university image and administrative quality to working adults' choice. This mediating effect will ultimately strengthen the working adult's decision to study at an ODL higher education institution. [ABSTRACT FROM AUTHOR]

We explore the relationships between student satisfaction and its antecedents—perceived value, university image, and perceived quality—from the perspective of employed graduate students from a Spanish technical university. To determine how students were segmented in our structural model, a general model was tested using partial least squares structural equation modelling and heterogeneity was tested using pathmox analysis. Our analysis indicated that student satisfaction varied according to demographics, university curricula, and job-related variables, resulting in three groupings differentiated by salary and grade point average (GPA): (1) higher-salary graduates, (2) lower-salary/lower-GPA graduates, and (3) lower-salary/higher-GPA graduates. We found student priorities to be as follows: perceived quality of soft skills was important for the higher-salary students, perceived quality of hard skills for lower-salary/higher-GPA students, and university image for lower-salary/lower-GPA students. Our findings contribute evidence concerning the satisfaction of graduates, exemplifying how an apparently representative global model can in fact mask different relationships between constructs due to heterogeneous data, underlining the importance of accounting for heterogeneity when analysing student preferences. Our results would suggest that higher education institutions could consider customizing polices according to student profiles reflecting labour market insertion and proficiency. [ABSTRACT FROM AUTHOR]

This study aims to investigate the relationship between front-line employees' (FLEs) extra-role behavior (ERB) and its influence on student satisfaction (SS), student loyalty (SL), and university image (UI), while also examining the moderating effect of student cynicism (SC). Drawing on the service profit chain model, this research proposes a positive relationship between ERB and SS, SL, and UI, with SC acting as a moderator for the relationship between ERB and SS. Using a survey research design, the study was conducted at a semi-government university in the United Arab Emirates (UAE) during a service encounter between FLEs and students, involving 251 students as respondents. Structural Equation Modeling (SEM) was used to analyze the data collected. The findings demonstrated a significant positive relationship between FLE ERB and SS, SL, and UI. Additionally, the study revealed that SC moderates the relationship between FLE ERB and SS, suggesting that highly cynical students are less responsive to employee extra-role behavior. These findings have significant implications for university management and policymakers. By understanding the impact of FLE ERB on student outcomes and the moderating effect of SC, universities can develop and strengthen targeted strategies to enhance SS, SL, and UI. [ABSTRACT FROM AUTHOR]

In the present-day competitive landscape, the importance of image has increased significantly, whether it is on an individual level, within organizations, or on a larger scale. Image refers to the overall impression that a person holds in their mind regarding a concept, object, person, group, organization, institution, geographical region, or country. This mental representation is shaped by their past experiences and sensations, and it greatly influences the choices individuals make. The research aims to provide a systematic literature review on image research to promote image research. This research was carried out with a systematic review approach. The data of the research were obtained from the image articles published in the field of education in the journals scanned in Web of Science (SCIE, SSCI, AHCI). In the analysis of the data, bibliometric analysis and descriptive analysis technique, one of the content analysis techniques, were used. 48 research articles from 2002 to 2022 were critically reviewed and analyzed by applying a systematic literature review approach. The results showed that image studies were grouped under three themes: concept image, teacher image, and organizational image. The results also revealed what the inputs and outputs of corporate image were. [ABSTRACT FROM AUTHOR]

This paper focuses on university social media marketing (SMM) activities and their role in converting following students into university advocates on social media. The study, which has a relationship-oriented approach, first categorizes university SMM activities into four groups: entertainment, interaction, trendiness, and customization. Then it provides the theoretical background for the research model and unveils the role of university SMM on university image, student satisfaction, student loyalty, and electronic word-of-mouth (e-WoM). Data was gathered from 1072 university students in an undergraduate program at 55 universities in Istanbul, Turkey. Structural equation modeling was used to test the model. Results indicate that a university’s SMM activities have a significant role in spreading favorable attributes of universities on social media, and university image, student satisfaction, and student loyalty foster this relationship. [ABSTRACT FROM AUTHOR]

The purpose of this study is to understand the factors affecting a university's image and students' supportive attitudes. To this end, we have developed a new model, named the 4Q Model. Previous studies have already proposed a number of factors affecting university image. However, in this study, we simplified the factors into four main titles which are quality of academics, quality of education, quality of research, and quality of physical conditions. Our model tests the influence of this '4Q' on university image. We also examined the effect of university image on students' supportive attitudes. The model was validated through structural equation modelling based on surveys of 427 university students. The results show that quality of academics, quality of education, quality of research, and quality of physical conditions all have a positive impact on university image. In particular, the quality of research is the most important key driver impacting the university image. We also found that university image has a strong impact on students' supportive attitudes. Theoretical and managerial implications are also discussed as recommendations for future research. [ABSTRACT FROM AUTHOR]

This study investigates the influence of university brand image, satisfaction, and alumni's university identification on positive word-of-mouth (WOM) intentions. The model is tested using data collected from a sample of 1000 university alumni, an important and under-researched stakeholder group. A contribution is provided by enhancing our understanding of key under-researched relationships. University brand image was found to be a key driver of alumni positive WOM intentions, due to its direct and indirect influences. The study also identified the mediating roles of alumni's university identification and satisfaction. The influence of university brand image on alumi WOM is partially accounted for through its influence on alumni satisfaction and alumni's university identification. [ABSTRACT FROM AUTHOR]

The article describes and analyzes the educational and training project of the Department of Mass Communications of the Peoples Friendship University of Russia Day of Specialties: Journalism, Television, Advertising and Public Relations. Also presented is the experience of organizing and conducting the festival of educational films and training MediaEnvironment at the branch of the Lomonosov Moscow State University in Sevastopol. These special educational and cognitive events are considered as elements of internal and external communications of universities, developing the professional competences of participants and demonstrating the possibilities of using the concept of peer learning and edutainment technologies for practical emotional-motivated learning of students of media specialties. The authors describe the methodology of event preparation in relation to educational standards, linking the organizational stages with the formation of specific student competencies. The authors conclude not only about the effectiveness of such forms of educational communication, but also about the prospects of their use in the conditions of online education. Representation model of special events is universal and can be used not only in universities with such directions like journalism, television, advertising and public relations.

This study set out to conduct a phenomenological exploration of Shiraz university humanities PhD students’ perceptions about university image. In order to attain a profound understanding of the research topic, the interpretive phenomenology method was used. Participants of the study were PhD students of humanities at Shiraz University in the first semester of 2020-2021 educational year, who were selected through typical case purposive sampling and in the light of theoretical saturation. Semi-structured interviews were used to collect data. In order to validate the data, the verifiability and acceptability criteria were used through data alignment and researcher self-review during data collection and analysis processes as well as the comparison of the interviews with the theoretical bases of the study. In addition, via thematic analysis method, codes and themes were extracted and the thematic network of the organizational image of the university was drawn. The results of the study demonstrated that students’ perception of the university image (the comprehensive theme) entailed 56 basic themes, 19 secondary organizing themes, and 7 primary organizing themes, including human resources, teaching-learning process, university reputation, type of organizational structure, university milieu, services and facilities, and the architecture and green space of the university. It should be noted that the outcome of this work can inform university managers and university development planners about the factors effective on university image. This way, they can manage university image more consciously and can create a more sustainable organizational image in the students’ minds. [ABSTRACT FROM AUTHOR]

This study aims to investigate the relationship between front-line employees’ (FLEs) extra-role behavior (ERB) and its influence on student satisfaction (SS), student loyalty (SL), and university image (UI), while also examining the moderating effect of student cynicism (SC). Drawing on the service profit chain model, this research proposes a positive relationship between ERB and SS, SL, and UI, with SC acting as a moderator for the relationship between ERB and SS. Using a survey research design, the study was conducted at a semi-government university in the United Arab Emirates (UAE) during a service encounter between FLEs and students, involving 251 students as respondents. Structural Equation Modeling (SEM) was used to analyze the data collected. The findings demonstrated a significant positive relationship between FLE ERB and SS, SL, and UI. Additionally, the study revealed that SC moderates the relationship between FLE ERB and SS, suggesting that highly cynical students are less responsive to employee extra-role behavior. These findings have significant implications for university management and policymakers. By understanding the impact of FLE ERB on student outcomes and the moderating effect of SC, universities can develop and strengthen targeted strategies to enhance SS, SL, and UI.

Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This research was funded by the Faculty of Liberal Arts, Rajamangala University of Technology Thanyaburi (RMUTT). The objectives of this survey research were 1) to study student image affecting establishment's decision making for selection of cooperative education students, and 2) to study factors affecting establishment's decision making for selection of cooperative education students. The university image was based on the Faculty of Liberal Arts, and the data were collected from 84 establishments participating in cooperative education of the Faculty of Liberal Arts by using a questionnaire (a = 0.95) and were analyzed by frequency, percentage, mean, standard deviation, and multiple regression. The research results revealed that the level of student image affecting the establishment's decision making for selection of cooperative education students was at a highest level (x̅ =4.36, S.D. =0.64). The factors affecting the establishment's decision making for selection of cooperative education students indicated that the factors of reputation (x̅ =4.20, S.D. =0.57) and public relations (x̅ =3.97, S.D. =0.83) were at a high level; moreover, the factors of curriculum (x̅ =4.30, S.D. =0.58), activities (x̅ =4.24, S.D. =0.63), and location and environment (x̅ =4.22, S.D. =0.69) were at a highest level. The level of establishment's decision making for selection of cooperative education students was high (x̅ =3.57, S.D. =0.61). The results from multiple regression analysis for predictive power showed that the factors of university image affecting the establishment's decision making for selection of cooperative education students were activities, and location and environment at .05 statistically significant level. The predictive model was: Y (Decision) = 0.104 + 0.305 (Activities) + 0.474 (Location). [ABSTRACT FROM AUTHOR]

Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were assessed to determine Graduate Alumni perspectives toward their university. Findings revealed that the key factors that impacted graduate alumni affecting the university's image and reputation were gender, nationality, level of study, and the ability of the institution to equip graduates with certain specific skills. Based on these findings, the university should consider further examining these areas to provide a more in-depth understanding of how these factors work to shape graduate students' perspectives of the university and develop ways to address areas that need to be developed and improved.

Purpose. Over the past two decades, concerned with how stakeholders perceive the value of their services, universities have adopted entrepreneurial orientations and relationship marketing approaches into their activities. The fierce competition on the global higher education market, forced university managers to innovate, to look for new ways to build their offer. Relationship marketing and the knowledge regarding the stakeholders, primarily the students’ perception of their offerings, can provide universities with a competitive advantage. As such, university managers need to carry out satisfaction surveys, inquiries regarding the universities image or the perceived value of the academic programs and services offered, need to plan and organize offline and online integrated marketing communication campaigns. Methodology /Design/Approach. Based on the resemblance of perceived value with a Rubik's cube, university marketers can constantly innovate through the way they match the various dimensions of perceived value or facets of the cube to meet the stakeholders’ expectations. Result /Findings. This research highlights the dimensions of the perceived value of the educational offer and determines the extent to which factors such as the university image, the source of financing the studies and the duration of the student - university relationship have an influence on the perception of value. For this purpose we conducted a quantitative research on a sample of 320 students from the largest faculty from the West University of Timișoara, Romania. To perform the statistical data analysis, the following steps were carried out: (1) the reliability of the measurement scales analysis; (2) the opportunity to perform the factorial analysis verification; (3) the exploratory and confirmatory factor analysis and (4) the research hypotheses testing. Research results showed that the perceived relational value affects the student’s perceptions on the quality of learning, the usefulness and quality of the acquired knowledge, the employment opportunities. The institutional image has a positive influence on the perceived value of the educational offer. For university or faculty managers, it is important to know how to combine the various facets of the perceived value-technical value, relational value, social value, temporal value- in order to provide the value expected by their stakeholders, primarily by students.

This study captured perceptions of students immediately following the covid pandemic campus lockdowns of March, 2020. It is a cross-cultural sample of 407 students in USA, India, and United Arab Emirates. Met expectations are the theoretical base. Analysis was done using PLS-SEM. Positive main effects in all three markets point to the value of the front-line instructor interface at such a time. Their efforts were directly related to met expectations in the form of positive advocacy and university image to the external stakeholders. Cultural dimensions of Individualism, power distance, and universalism appeared influential in low tolerance for personal inconvenience in the USA. Self-efficacy also moderated in USA. Lower self-efficacy was associated with weaker perceptions of positive university image. Implications for marketing point to the essential qualities of front-line instructors. A varied approach is called for, particularly with the generally less forgiving Western audience that differ East to West. [ABSTRACT FROM AUTHOR]

Background: The competition among higher education institutions (HEIs) around the world coupled with the rising mobility of international postgraduate students has created challenges for universities to maintain their competitive advantage. There is continuous emphasis from higher education administrators and governments on internationalization and creating global prominence in this sector. As an emerging hub in southeast Asia, Malaysia is no exception to this. Realizing this need for internationalization, this study has attempted to analyze the impact of university image as a higher-order formative construct on international students' participation behavior as a multidimensional construct. Methods: The sample of this study comprised 150 international students from public and private HEIs in Malaysia. The study focused on this group of students as their participation in university life and face-to-face interactions with university personnel have been significantly affected due to the restrictions on global travel during the COVID-19 pandemic. Purposive sampling was employed to select the respondents. A structured questionnaire based on a seven-point Likert scale was used to collect the responses. The hypothesized relationships of this cross-sectional study were examined using partial least square-based structured equation modeling (PLS-SEM). Results: The results showed that all the four hypotheses developed in relation to the dimensions of participation behavior were supported. This research outcome has evidenced that university image can influence international students’ participation behavior such as information seeking, and information sharing behavior that can be perceived as positive behavioral outcomes towards their respective HEIs. Conclusions: Since the present study was conducted in one country, future studies may reproduce this in other southeast Asian countries. While cross-validation to local students lies outside the scope of this study, this empirically tested behavior model offers practical implications for universities, particularly in this uncertain period where HEIs are going through tremendous challenges to uphold their strong rapport with international students.

This research aims to investigate the relationship between organizational image and student loyalty within the scope of resource-based theory. Organizational image were examined in two aspects: tangible (sports image, general outlook and physical infrastructure image, entertainment and accommodation-food image) and intangible (quality and program image, social atmosphere image). Student loyalty was conceptualized as organizational identification, determination and selfcommitment. Data were obtained from 326 university students by using convenience sampling method. This study showed that quality and program image positively affects all dimensions of student loyalty. Besides, social atmosphere image positively affects organizational identification and determination dimensions of student loyalty. The results indicated that intangible aspect of organizational image affects student loyalty positively. In that sense, it was suggested that intangible aspect of organizational image might provide competitive advantage to universities by enhancing student loyalty within the scope of resource-based theory. [ABSTRACT FROM AUTHOR]

The purpose of this research is to develop a conceptual model to explain the relationship between the uniqueness of higher education, student experience and university image. Structural Equation Modeling (SEM) is an analytical technique used to test the model. Data collection is conducted on 268 active students from 49 private universities in Java West. Research findings report the uniqueness of tertiary institutions influences student experience; uniqueness of tertiary institutions influences the image of the University. Moreover, experience of students influences the image of the University.

Global student mobility has reached far beyond Europe, North America, and Australia. Malaysia, Singapore, and South Korea have become the 'emerging contenders' focusing on attracting international students, primarily from other Asian countries. This heightened competition among higher education institutions (HEIs) challenges their sustainability. This study, therefore, aims to investigate Alcaide-Pulido, Alves, and Gutiérrez-Villar's university image model and its influence on students' citizenship behaviour in the context of HEIs' achieving sustainability. Data were collected from 223 international students at two reputable Malaysian universities. The results, showing that 'image' is a 'higher-order construct', extend the university image model and reveal a reformation of the 'image' variables. The findings further reveal that the extended and reformed model is capable of building satisfaction among students, which, in turn, contributes to enhancing students' citizenship behavioural outcomes (advocacy, feedback, helping behaviour, and tolerance). This can indirectly support HEIs' sustainability. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to analyze the effect of education cost, university image and quality of lecturers on student decisions to choose a college. To achieve the proposed goals, a model is applied that reflects the effect of education costs, university image and quality of lecturers on student decisions to choose universities. This model was tested through the use of multiple linear regression equations and the sample was 388 student candidates. The conceptual model shows that the image of a university is the most influential construct on student decisions to choose a campus, followed by the quality of lecturers and the cost of education. In this paper, the cost of education variable produces a reliability of 0.861, a college image of 0.918 and a lecturer quality of 0.937. Further research is needed in order to find more reliable measurements of indicators of education cost, university image and quality of lecturers. The image of a university is the highest impression that is in the minds of students in choosing a university, followed by the quality of lecturers and the cost of education. Proven. The results show that the image of the university, the quality of the lecturers and the cost of education have an influence on student decisions to choose a campus. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to analyze the effect of education cost, university image and quality of lecturers on student decisions to choose a college. To achieve the proposed goals, a model is applied that reflects the effect of education costs, university image and quality of lecturers on student decisions to choose universities. This model was tested through the use of multiple linear regression equations and the sample was 388 student candidates. The conceptual model shows that the image of a university is the most influential construct on student decisions to choose a campus, followed by the quality of lecturers and the cost of education. In this paper, the cost of education variable produces a reliability of 0.861, a college image of 0.918 and a lecturer quality of 0.937. Further research is needed in order to find more reliable measurements of indicators of education cost, university image and quality of lecturers. The image of a university is the highest impression that is in the minds of students in choosing a university, followed by the quality of lecturers and the cost of education. Proven. The results show that the image of the university, the quality of the lecturers and the cost of education have an influence on student decisions to choose a campus.

This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In addition to the insignificant effect of university image on community selection decision, the findings indicated that (1) university image has a significant effect on word of mouth, (2) community trust has a significant effect on word of mouth, (3) community trust has a significant effect on selection decision, and (4) word of mouth has a significant effect on community selection decision.

Copyright of Journal of Higher Education / Yüksekögretim Dergisi is the property of Deomed Publishing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, where consumers and brands have strong relationship, this work examines the impact of participating “Confessions pages”- the anonymous community on the brand relationship outcomes. Quantitative data were collected from 480 university students in Ho Chi Minh city who have followed Confessions pages. Findings indicate that online interaction propensity in university confessions page and attitude toward confessions page have no relationship with brand relational outcomes while higher education involvement has significant impact on satisfaction and image. The research explores the effect of anonymous online communities on brand and provide suggestions for universities to deal with this emerging phenomenon.

Worldwide there is an increase in competition between higher education institutions seeking to ascertain their position in the world ranking, resulting in universities introspectively reflecting on their image and student satisfaction. This is especially the case in the Gulf Cooperation Countries, where there has been significant growth in higher education institutions. This study examines the factors that influence Qatar University’s image among undergraduate students and predicts factors impacting students’ satisfaction, influencing the university’s image. Results from 2,618 students’ responses to a 57-item student satisfaction questionnaire indicate that the university’s services are factors that influence students’ view of QU, and the students’ satisfaction directly contributes to a positive perception of Qatar University. The impact of university services on students’ perception of QU is further discussed based on gender, nationality, student classification, and major.

Purpose. Over the past two decades, concerned with how stakeholders perceive the value of their services, universities have adopted entrepreneurial orientations and relationship marketing approaches into their activities. The fierce competition on the global higher education market, forced university managers to innovate, to look for new ways to build their offer. Relationship marketing and the knowledge regarding the stakeholders, primarily the students' perception of their offerings, can provide universities with a competitive advantage. As such, university managers need to carry out satisfaction surveys, inquiries regarding the universities image or the perceived value of the academic programs and services offered, need to plan and organize offline and online integrated marketing communication campaigns. Methodology/Design/Approach. Based on the resemblance of perceived value with a Rubik's cube, university marketers can constantly innovate through the way they match the various dimensions of perceived value or facets of the cube to meet the stakeholders' expectations. Result/Findings. This research highlights the dimensions of the perceived value of the educational offer and determines the extent to which factors such as the university image, the source of financing the studies and the duration of the student - university relationship have an influence on the perception of value. For this purpose we conducted a quantitative research on a sample of 320 students from the largest faculty from the West University of Timișoara, Romania. To perform the statistical data analysis, the following steps were carried out: (1) the reliability of the measurement scales analysis; (2) the opportunity to perform the factorial analysis verification; (3) the exploratory and confirmatory factor analysis and (4) the research hypotheses testing. Research results showed that the perceived relational value affects the student's perceptions on the quality of learning, the usefulness and quality of the acquired knowledge, the employment opportunities. The institutional image has a positive influence on the perceived value of the educational offer. For university or faculty managers, it is important to know how to combine the various facets of the perceived value-technical value, relational value, social value, temporal value-in order to provide the value expected by their stakeholders, primarily by students. [ABSTRACT FROM AUTHOR]

Being a “window on the world”, the official website of an educational institution is among the most important means of promoting its activities, thus increasing its competitive advantage in the market for educational services. Providing a framework for efficient marketing, the functioning of the official website of a higher educational establishment represents a format of public relations, the outcomes of which depend heavily upon numerous factors. Presenting unbiased assessment of a university’s image formalised in terms of officially approved procedures is crucial for winning a respective market share. The Webometrics Ranking of World Universities (also known as Ranking Web of Universities) represents validated data that must not be overlooked by both website administrators and those interested in evaluating a university’s image. Though taken with a great deal of scepticism by some universities, webometrics ranking nevertheless can make the difference when it goes about sprucing up a university’s image and successful appealing to its target audience. The research work considers the issue of representing global rankings of educational institutions on their official websites as an element of marketing policies devised with the view of gaining a competitive advantage in the global educational space. It is highlighted that university ranks are based on applying diverse criteria and indicators as well as measuring respective values. Criticised are dishonest practices of providing false information aimed at increasing ranks of some educational establishments. The measuring indicators (availability, visibility, transparency (or openness), and excellence (or scientific character)) are analysed based on cybermetric data of research findings obtained by bibliometric methods. The authors elaborated a set of recommendations as for increasing the efficiency of university website functioning. The key point is to comprehensively select, verify, present and expand contents of a website. It is highlighted that information on the official website of a higher educational establishment should reflect the whole range of educational, scientific research and administrative activities carried out by the academic staff and students. Blended together, they represent the business reputation of the university, which includes its reputation, prestige, partnering relationships, business contacts etc. The authors share their experience in implementing the above measures at Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University.

This study investigated the relationships among justice dimensions (distributive, procedural, interpersonal, and informational), university image, service recovery satisfaction, and customer behavioural outcomes (trust, word of mouth, repurchase intention, and loyalty). This study adopted a cross-sectional survey approach and data were collected through a survey of 303 students of Open University Malaysia in Malaysia who experienced service failure and service recovery. The framework was tested via partial least square structural equation modelling, and the results revealed a significant relationship between justice dimensions and service recovery satisfaction in terms of procedural and interpersonal justice. Service recovery satisfaction had a significant effect on all customer behavioural outcomes investigated. University image did not have a moderating effect on the relationship between justice dimensions and service recovery satisfaction. Theoretical and practical implications of the study are discussed in this paper.

The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty.

The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty. [ABSTRACT FROM AUTHOR]

Copyright of SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi is the property of SPORMETRE: The Journal of Physical Education & Sport Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study investigated the relationships among justice dimensions (distributive, procedural, interpersonal, and informational), university image, service recovery satisfaction, and customer behavioural outcomes (trust, word of mouth, repurchase intention, and loyalty). This study adopted a cross-sectional survey approach and data were collected through a survey of 303 students of Open University Malaysia in Malaysia who experienced service failure and service recovery. The framework was tested via partial least square structural equation modelling, and the results revealed a significant relationship between justice dimensions and service recovery satisfaction in terms of procedural and interpersonal justice. Service recovery satisfaction had a significant effect on all customer behavioural outcomes investigated. University image did not have a moderating effect on the relationship between justice dimensions and service recovery satisfaction. Theoretical and practical implications of the study are discussed in this paper. [ABSTRACT FROM AUTHOR]

The objective of this study is to investigate whether the quality of educational services and the university's institutional image influence students' overall satisfaction with their university experience as well as the possible consequences of these relationships on students' loyalty. In particular, in today's increasingly competitive higher education environment, such concepts have become of strategic concern in both public and private universities. To explain the complex system of relationships among these constructs, several hypotheses were formulated and tested through a structural equation model. Data were collected through a web questionnaire handed out to 14,870 students enrolled at the University of Pisa. The results provide valuable insight and show that teaching and lectures and teaching and course organization are the main determinants of students' satisfaction and students' loyalty among the more academic components of the educational service. Furthermore, the crucial role played by university image is worth noting, both for its direct and indirect effects on students' satisfaction as well as on students' loyalty and on teaching and lectures. [ABSTRACT FROM AUTHOR]

In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent university marketing communication campaigns. It was noted that parents internalized financial language enough to describe their college selection process as if they were purchasing consumer goods instead of selecting their children's educational institution. However, once they passed the initial cost analysis stage, parents highlighted the institutional culture as one of the most critical dimensions of university reputation, meanwhile expressing great skepticism on university's promotional efforts such as paid advertising. Additionally, parents expressed that personal or peer experience of universities heavily influenced their decision as the time to choose a college neared. Lastly, this study shows that a university's strong organizational identity and culture communicated through the internal stakeholders' experience can significantly influence prospective parents' favorable cognitive and behavioral intentions. [ABSTRACT FROM AUTHOR]

Imaging is a new topic that has attracted the attention of many universities and institutions of higher education.Increased competition among universities over student recruitment has forced them to create a good image of their unique characteristics. This research was conducted with the aim of designing the organizational imaging model of universities and institutions of higher education with a structural-interpretation approach at Allameh Tabataba'i University.The research method was structural-interpretive modelingand self-efficacy matrix questionnaire was used with simple random sampling. In the first stage, the researcher used the method of analyzing the subject matter of the organization's corporate imaging through the method of analyzing the network. In the second phase by using the ISM method and the MICMAC analysis, the relations between the themes including educational activities, creativity and innovation, environmental factors, identity Finding and leveling the communications, research activities, organizational climate, facilities and services, technology, reputation, physical environment and human capital were found and leveled. Ultimately the final model of the research was drawn.

Any higher education institution builds an image on the market which contributes to the attraction of quality students. The purpose of this paper is to emphasize the relationship between the university image and students' trust - manifested through their willingness to recommend the university. Data was collected from a significant number of respondents - higher education students studying economics in Romania, in other words 500 questionnaires were analysed. The findings show that students’ personal experience and rumours contribute to the image formation about the higher education institution and greatly influences their willingness to further recommend it therefore this becomes an indicator of the academic performance and success.

The article highlights the activity of business-incubator UGTU in the context of forming the image of the university. The potential for optimization of university's image elements through the communication work with various target audiences of the university is covered. The article describes the university "s image elements such as the image of educational services, students' image, internal image of the organization, university rector "s image, the image of teaching staff and personnel, the social image of the organization, the visual image of the organization, business organization"s image through the prism of education and information activities of the business incubator. The purpose of the article is to reveal the role of such a university structure in maintaining its positive image.

This study aims at investigating whether the dimensions "service quality," "satisfaction" and "corporate image" have a positive effect on the loyalty of students of a publicly traded for-profit university (PTFPU). The research was conducted at a university in the state of Rio de Janeiro, by application of a survey using a structured questionnaire with five Likert-type response options. The data were treated with structural equation modeling, based on partial least squares. The results indicate that service quality, student satisfaction and corporate image have a positive impact on the loyalty of the target PTFPU's students. [ABSTRACT FROM AUTHOR]