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Impact of Service Quality, Satisfaction and Corporate Image on Loyalty: A Study of a Publicly Traded for-Profit University.
- Source :
- Services Marketing Quarterly; Jul-Sep2019, Vol. 40 Issue 3, p189-205, 17p
- Publication Year :
- 2019
-
Abstract
- This study aims at investigating whether the dimensions "service quality," "satisfaction" and "corporate image" have a positive effect on the loyalty of students of a publicly traded for-profit university (PTFPU). The research was conducted at a university in the state of Rio de Janeiro, by application of a survey using a structured questionnaire with five Likert-type response options. The data were treated with structural equation modeling, based on partial least squares. The results indicate that service quality, student satisfaction and corporate image have a positive impact on the loyalty of the target PTFPU's students. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 15332969
- Volume :
- 40
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Services Marketing Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 138026995
- Full Text :
- https://doi.org/10.1080/15332969.2019.1630174