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The modern information space is in a continuous communication and discursive functioning process. Information and communication technologies for the functioning of the content of various types, such as text, visualization, audio, advertising, and convergent, are accompanied by the emergence of new types of communication. The functioning of media discursiveness of visualization and content content will be divided into advertising content: visualization and text. This type of media text is a visual representation of the functioning of media culture, as it is in an open and psychologically active process of perception by the audience. Most types of advertising use almost the most effective way of transmitting information - in words, so the following phrases appeared: "advertising rhetoric" and "advertising eloquence". Unfortunately, for certain reasons, the last verbal construction can be an example of an oxymoron - a combination of concepts that are opposite in meaning. Can the vast majority of advertising texts be called a manifestation of eloquence? Considering the presence of errors and irregularities in the texts of advertising blocks, it is appropriate to discuss the need to analyze the latter and determine the impact of the inappropriate design of advertising text on the consumer. The system of images offered by the creators of modern advertising products can offer something radically new and present a ready-made version of perception, creating the effect of the consumer's involvement in the process. In reality, the communication between the advertiser and the consumer of the product will manifest itself only through the active reaction of the latter: the fact of consumption of a certain type of product or its subsequent deliberate ignoring. In the modern information space, it is important to analyze advertising not only from the standpoint of the linguistic and visual construction of the text but also to understand the essence of consciousness manipulation and the philosophical load of the advertising block on the culture of the advertising text. more...

Glorification of the enemy during wartime is one of the most dangerous social phenomena threatening the existence of the state. It indicates a lack of national unity in defending the country's independence and creates favourable conditions for the enemy in the disputed territories, as well as a basis for collaboration and state treason. The purpose of this article is to provide a comprehensive assessment of the phenomenon of glorification of the Russian aggression against Ukraine and its participants, to examine its socio-legal, economic and criminological dimensions, and to develop an effective prevention model. The research methodology is based on a systematic approach, whereby empirical data on this phenomenon is meticulously analysed using a variety of scientific tools, including systemic-structural, formal-logical, analytical, synthetic, comparative, statistical, and specific sociological methods. The analysis of glorification from a social-legal perspective reveals the absence of a methodology to quantify the value of losses related to statehood and national identity, which are direct consequences of glorification. From an economic standpoint, the assessment of the impact of glorification encompasses both direct and indirect costs, including judicial expenses and the maintenance of convicts, which are estimated to amount to approximately 1 million USD per year. The criminological evaluation examines the motivations of those who glorify criminal acts and the channels through which they disseminate harmful ideas. Social networks and messengers have been identified as the primary mediums through which such ideas are propagated, thereby posing a threat of widespread dissemination of hostile ideologies. The conclusion emphasises the necessity of concentrating countermeasures on the utilisation of information technologies and the reinforcement of information awareness and resilience within Ukrainian society and the state. more...

Introduction. The article discusses the conceptual foundations of a new field of knowledge – cognitive securitology. The relevance of the study is due to the fact that the main means of cognitive warfare are modern digital technologies, while the object of influence of technical systems is mental systems, therefore there is a need to combine technical and humanitarian conceptual apparatus. The purpose of the article is to clarify the concept of “cognitive space” and distinguish between the concepts of information and cognitive spaces. Methodology and sources. One of the basic concepts of cognitive security is the concept of cognitive space, which has already been developed in linguistics, but due to the interdisciplinary nature of cognitive securitology needs to be clarified. Placing the category of cognitive space in the field of linguistic analysis narrows its content and does not make it possible to determine its semantic boundaries. The novelty of the analysis of the category “cognitive space” lies in the fact that the conceptual analysis of the category of cognitive space is based on the concept of self-organizing systems and the structural-functional approach. The concept of autopoiesis assumes that all elements and structures of the system, including cognitive ones, arise in order to ensure self-preservation, and the structural-functional approach allows us to determine the content and functions of the object. Results and discussion. Information space and cognitive space are intersecting but not coinciding fields, differing in their domains, but having one common task – ensuring the stability of the social system. Conclusion. The modern era is characterized by a global confrontation between civilizational systems and the transition of the confrontation into the phase of proxy wars, in which the main role is given to cognitive-psychological influence. Cognitive-psychological influence on the enemy is not only carried out at the preventive and preemptive stages of confrontation, but also often replaces other forms of war. Cognitive-psychological influence becomes possible and is carried out through the destruction of the cognitive space in which meanings and ideals that are specific to the social system function, which form goals and models of activity. more...

The relevance of the research is related to the need to substantiate the specifics of reproduction of the educational potential of workforce as a key resource that ensures generation of new knowledge, its successful implementation into practice, and innovative development of domestic enterprises. The purpose of the article is to identify and analyse modern conditions for the reproduction of the educational potential of the workforce. The research methodology is based on the use of an integrated and systematic approach to determining them, comparative and statistical methods of analysis. As conditions for the formation of the educational potential in the post-industrial era, the article considers: demographic conditions, globalisation, formation of a unified information space, and digitalisation of the economy, increasing demand for skilled labour, accelerated development of the service sector, and increase in labour migration. The results of the analysis show that in Russia, the reproduction of the educational potential is hampered as a result of the demographic crisis manifested in the continuation of the trend towards natural population decline and an increase in the number of people of retirement age; increase in the scale of external migration of skilled labour; average level of Internet accessibility to the population, and, as a result, insufficient formation of its digital skills. Attention is focused on the growing need of the national economy for personnel with a high educational and qualification level, digital skills, and information culture due to the formation of a unified information space and digitalisation of the economy, accelerated development of the service sector, globalisation, and the increasing role of universities in shaping the general culture of the population. The prospects for further research are to develop an organisational and economic mechanism for reproducing the educational potential of the workforce. more...

The article is dedicated to examining the prerequisites and boundaries of informational sovereignty in the information sphere as a component of state sovereignty in general. Taking into account Ukraine's close integration into the international community, the necessity and feasibility of implementing certain directions of state policy in the international information space in cooperation with other subjects of information relations are substantiated. Certain provisions of international law are analyzed, based on which states, on the one hand, have the right to pursue their interests in the information space with the assistance of other states, and on the other hand, have corresponding obligations to provide reciproca l assistance to other actors. The scientific understanding of state informational sovereignty and its components - internal and external - is discussed. Informational sovereignty is defined as a prerequisite for Ukraine's international cooperation in the information sphere, and the need to protect both its internal and external components from information aggression by the Russian Federation is justified. Examples of information operations conducted by representatives of the aggressor state are provided, which were aimed at damaging the state's image in the eyes of international partners, thus limiting both the internal and external components of informational sovereignty. At the same time, the evident lack of an effective mechanism for countering information aggression on the part of both international institutions and states as subjects of information relations is highlighted. It is concluded that the protection of informational sovereignty from an aggressor remains largely ignored by the international community. To safeguard informational sovereignty both within the state and on the global stage, a series of measures must be taken, ranging from the development of criteria for identifying information aggression (or aggression in the information space) to the creation of effective mechanisms for counteracting such aggression and bringing perpetrators to justice at the international level. This will help establish civilized rules of conduct in the information space and eliminate the segment where aggressive information actions are carried out. [ABSTRACT FROM AUTHOR] more...

The article is devoted to the identification of priority directions for ensuring information sovereignty of Ukraine. The publication proves that the information sovereignty of the state should be talked about only under the condition of creating opportunities to ensure it, which should include: the creation of a comprehensive normative and legal regulation of the concept of «information sovereignty», directions of its provision (legislative definition and provision of strategic directions for the development and protection of the national information space, determination of norms, principles and limits of activities of foreign and international entities in the national information space of Ukraine); powers of relevant bodies and their coordination and interaction; participation in the creation and development of international law norms with a view to integration into the global information space, in particular, the activation of Ukraine's participation in the discussion and resolution of issues of the functioning and development of the global information space, because only under such conditions will its national interests in the aspect of ensuring information sovereignty be taken into account. An important aspect of ensuring Ukraine's information sovereignty is solving the problems of reintegration of Ukraine's information space through the formation of a state focused on democratic values and promoting its image as a civilized European country; citizen education and formation of national and civic identity, formation of a political nation on the basis of basic democratic values; unification of society by a national idea. In order to implement the mentioned initiatives, it is considered necessary to implement several vectors - information aimed at forming a sense of unity in the minds of citizens; legal, the purpose of which is to overcome gaps in national information legislation, to reconcile conflicts; public, aimed at the development of a broad public dialogue on the problems of forming the information model of the state, educational - aimed at forming a system of media literacy and media culture, security, aimed at forming the foundations of national information security. [ABSTRACT FROM AUTHOR] more...

The article examines the activities of the Ministry of Culture and Strategic Communications of Ukraine in the context of ensuring national interests and information security of the state. In the third year of the full-scale, combined with a hybrid component, the war of the Russian Federation against Ukraine, the issue of information sovereignty becomes a critical element of the country's overall security. Attention is focused on the role of the Ministry of Culture and Strategic Communications of Ukraine as a key body responsible for the formation and implementation of state policy in the fields of culture, information policy, and national heritage. The article analyzes the organizational and legal foundations of the Ministry of Culture and Strategic Communications of Ukraine, its functions and tasks. Special attention is paid to the legal and regulatory aspects of the functioning of the Ministry of Culture and Strategic Communications of Ukraine, its evolution, as well as interaction with other state authorities, in particular the National Security and Defense Council of Ukraine, the Security Service of Ukraine, and the National Council on Television and Radio Broadcasting. Since the Constitution of Ukraine does not provide for a specific department responsible for information security, the functions of the Ministry of Culture and Strategic Communications of Ukraine are regulated by secondary legislation and specific laws, such as the Law of Ukraine "On National Security of Ukraine" and the Law of Ukraine "On Media". The study emphasizes that the Information Security Strategy of Ukraine, approved in 2021, defines key threats and tasks in the field of information sovereignty. It also lays the foundation for coordinated actions of all subjects of state policy in countering destructive informational influences. The significance of the Information Security Strategy as an important regulatory document defining the basics of protection against external and internal threats is outlined. The Ministry of Culture and Strategic Communications of Ukraine, among other tasks, forms and publishes a list of persons who pose threats to national security. The problem of separation of powers in the field of information security is analyzed. At the same time, it is emphasized that information security remains one of the key priorities of national security, particularly in the context of countering disinformation and other negative informational influences. It is emphasized that strengthening cooperation between authorities and civil society is key to ensuring a stable information space and forming a favorable environment for the protection of Ukraine's national interests. The results of the study are aimed at finding ways to increase the effectiveness of the Ministry of Culture and Strategic Communications of Ukraine in the context of countering modern threats and ensuring information sovereignty. [ABSTRACT FROM AUTHOR] more...

Since 2010 the container terminal of Piraeus has—under the management of the Chinese operator COSCO Shipping—established itself as a hub in the global supply chains as well as a critical node in China's Belt and Road Initiative (BRI). The sharp increase in container handling volumes, and the terminal's further interconnection with dozens more ports, have helped turn Piraeus into a global infrastructure. The article commences from an understanding of the port as an anomalous space where heterogeneous and overlapping powers, jurisdictions, actors and interests articulate and at times clash. It then turns to the port's ongoing digitalisation and introduces the concept of 'information space' to explain the ways that information reflects and reproblematises the governance of Piraeus. More specifically, it focuses on the launch of a digital platform for the exchange of information between port users and the coordination of its operations. By interrogating the frictions and turbulent negotiations that followed the platform's introduction, the paper explores the political, economic, and geographical transformations associated with the emergence of information as a key spatial agent. [ABSTRACT FROM AUTHOR] more...

The article is devoted to the issues of transformation of authorship and subjectivity, which is observed in the modern information space. The concept of “death of the author”, developed in the 20th century philosophers of postmodernism (W. Benjamin, J. Derrida, R. Barthes, M. Foucault), is interpreted as one of the cultural and philosophical foundations of the culture of artificial intelligence (AI). It is noted that AI has a significant impact on the modern information space, reinforcing in it the tendencies of anonymity and lack of subjectivity. Using methods of analysis, synthesis, observation, description, interpretation and others, the phenomena of “death of the author” in the modern information space, both directly related to AI and not, are considered. The lack of indication of authors of media publications, concealment of authorship in social networks, the phenomenon of reposting, scientific plagiarism, the game of writers with pseudonyms and other phenomena are considered as modern manifestations of the transformation of authorship. Attention is drawn to the increase in the number of authors, the removal of the opposition between authors and addressees. Feeling like a component of a formed cultural space, a person does not consider it necessary to highlight his authorship, believing himself to simply transmit existing meanings; this is similar to the non-author’s translation of the meanings of human culture by neural networks. It is concluded that AI, as an active subject that generates content on the Internet, but does not claim authorship, influences the assessment of its own authorship by other subjects of the information space and their attitude towards authorship. more...

The aim of the article is to analyse changes in trust in different types of media. The article revealed that the decreased trust in traditional media and the growing role of social networks during military conflicts significantly affect the information space and the public's trust in traditional mass media. The results of the statistical analysis and linear regression indicate a steady trend of decreasing trust in mass media in the Ukrainian media space, which is at a level of 10% every year. The study assesses the level of public trust in the media under martial law, considering the ethical and philosophical aspects that influence trust formation. Interpreting the results, it is possible to point out the importance of adapting media strategies and communication approaches to maintain the trust of the audience and improve the quality of social dialogue, communication policy. A promising direction for further development is the study of the impact of long-term information campaigns on public trust in the media. [ABSTRACT FROM AUTHOR] more...

In the digital transition scenario, a new culture emerges in which the humanities and scientific disciplines merge and are sometimes contiguous and overlap in terms of expertise, thus opening new lines of research that are strongly interdisciplinary. In the complex process of archaeological research, innovative digital tools define new ways of communicating archaeological contexts through the synergy of technologies, languages and creativity. The paper highlights the dialogue between design and archaeology with reference to the relationship between past and present in the physical-digital space of fruition. In this regard, a reflection on the representation and interpretation of the fragmented nature of archaeological knowledge and the restitution of invisible contexts, artifacts and processes is proposed. This is to foster new configurations by linking physically inaccessible real spaces to usable virtual environments that are enduring over time. [ABSTRACT FROM AUTHOR] more...

The article is devoted to the definition of the concept of information security in the activities of the National Police of Ukraine. The article notes that the National Police of Ukraine plays an important role in protecting the information space of the state, individuals, society and organisations from various types of threats. The article analyses both scientific approaches and legal acts and their drafts to the definition of the general concept of «information security». In the course of this analysis, the author identifies the key features of information security: availability of information about any events and someone's activities; relevance of such information to the interests of individual entities; ensuring by authorised entities of protection of the information space from internal and external threats; availability of subjects: a person, society, the State and legal entities; availability of information space, which includes such components as means of information interaction, information resources, and information infrastructure. Attention is drawn to the legal framework of the National Police of Ukraine's activities in ensuring information security. The author highlights those powers of the police aimed at ensuring information security of Ukraine. The authors also focused on the activities of the Department of Regime and Technical Protection of Information of the National Police of Ukraine, which is authorised to monitor the state of technical protection of information in police bodies and units, and on the activities of the Cyber Police Department with the definition of its tasks in the field of information security. The authors come to the conclusion that information security in the activities of the National Police of Ukraine is an integral part of the national security of Ukraine, which is manifested in the legal relations of authorised police subjects with each other and with other subjects (a person, society, the State, legal entities) aimed at ensuring the protection of the information space from any threats. Information security is ensured by the police at four levels (departmental, state, interstate and international). [ABSTRACT FROM AUTHOR] more...

Copyright of Herald of Journalism / Habaršy Žurnalistika Seriâsy is the property of Al-Farabi Kazakh National University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...

The article argues for the need to enhance Ukraine's state modern information policy, identifying potential avenues for improvement of its effectiveness by drawing upon the experience of the United States. It is important to understand that the information policy of the state should be aimed at the formation of the state information space, at expanding and refining the legal framework for regulating social relations based on specific circumstances, dissemination and utilization of information, deepening of the political stability, and ensuring societal information security. Information policy ensures that information resources receive coordinated technological support, offers unrestricted access to them, and provides users with tools for effective information search, use, and transfer. It is essential that the effectiveness of information policy can only be achieved through consensus, involving all interested parties. It is crucial to understand that information policy in times of war entails a set of measures implemented by the state in collaboration with civil society institutions, aimed at regulating information processes and fostering the development of an information society where defense goals take priority. Consequently, a significant challenge arises from the absence of a legislative framework regulating information protection and counteracting new threats in the information sphere, and implements measures regarding responsibility for actions or organized activities that harm the information security of the Armed Forces of Ukraine. The state and civil society are provided with practical recommendations for creating conditions conducive to the development of an optimal model of state information policy, adaptable to various situations, including those under martial law. more...

The important place of language resources in the modern information industry is emphasized. Provides an overview of the international language resource infrastructure, including collections, repositories, and archives of language resources. International organizations active in this area, especially in the field of standardization, are listed. The history of the development of metadata for language resources is outlined. The main categories of language resources are briefly characterized. The activities of the open linguistic open data community are described as a perspective and main direction for the development of language resources. more...

The article discusses the current problems of transformation of existing district heating systems for the CIS countries within the framework of the development of trends in the integration of energy sectors, increasing the consumption of renewable energy resources, “decarbonizing” industry and digitalization of the economy. The experience of Western European countries in terms of the transition to “4th and 5th generation” district heating systems is considered. The technical aspects of the creation of hybrid control systems are analyzed, generalized structural technological schemes of hybrid district heating systems and the main measures, the implementation of which is necessary during their transition to the state of a new generation of district heating systems, are introduced. It is noted that the hybridity of the district heating system implies the presence of regenerative properties in terms of the production of energy carriers for use in adjacent systems, in particular hydrogen. In turn, the flexibility of the district heating system is largely realized via the development of accumulative properties, which leads to the invariance of the use of available energy storage technologies. It is argued that, despite the constantly decreasing costs of creating and operating an electric power storage system, thermal energy storage systems remain a priority in heat supply, especially when using renewable energy sources. The issue of using electricity in district heating systems as an excess resource of integrated energy systems within the framework of equalizing the daily and seasonal schedule of energy consumption is also considered. Also, a diagram is presented reflecting the technical solutions in terms of the equipment used to implement the “electricity – heat” technology. The problem of management of heat supply systems of a new generation is discussed. It is indicated that in order to ensure the required maneuverable properties of heat supply systems, it is necessary to develop and apply new methods of planning and managing heat supply systems, excluding a single-purpose approach in the organization of hybrid systems, which manifests a synergistic effect with new possibilities for finding optimal solutions aimed at reducing fuel consumption. The need to create an intersystem information space, which would include the creation of intelligent process control systems based on the analysis of large amounts of data, is demonstrated. It is noted that the main goal of operational management of hybrid thermal networks is to achieve a dynamic balance between the required value of the thermal load of consumers, the production of thermal energy and the volume of accumulation. The use of hybrid systems in heat supply makes it possible to solve the multifunctional task of increasing the reliability of energy supply and the stability of the functioning of the energy system, which is primarily achieved by solving the problem of balancing production and energy consumption capacities from the point of alignment of generation and energy consumption schedules. A separate consideration of the prospects for the use of hybrid district heating systems in the conditions of the Republic of Belarus is highlighted. The need for additional research to adapt known and develop new technical solutions within the framework of the transition of district heating systems to a new quality is shown. more...

Introduction. The article is devoted to the study of the attempts of the founders of the Ukrainian newspaper The Call of the Ukraine (Shanghai, 1941-1942) to form the image of Ukraine in the English-speaking information space of East Asia. The article examines the features of the presentation of Ukraine and the Ukrainian idea by the authors of this periodical. Relevance of the study. The relevance of the topic is due to the fact that the Ukrainian foreign-language press, which was published outside the Ukrainian lands in the first half of the 20th century, still remains outside the active scientific discourse. The purpose of the article is to study the content of the newspaper The Call of the Ukraine as a promoter of Ukraine and a presenter of the aspirations and goals of the Ukrainian people in the English-speaking environment of East Asia. Methodology. In order to study the problem, a set of general scientific and special research methods (historical and bibliographic method, historiographic, comparative, textual analysis, content analysis, etc.). The results. It was found that the materials published in The Call of the Ukraine were aimed at forming the image of Ukraine as an independent (spiritually, politically, economically) state, as a subject of international relations, and Ukrainians as a self-sufficient nation with a rich historical past in the English-speaking environment of East Asia. The authors of the periodical emphasised the struggle of the Ukrainian nation for independence and the historical mission of the Ukrainian people in Eastern Europe. Conclusions. The Call of the Ukraine is a short-term Ukrainian press project. The main task of this periodical is to present Ukraine in the English-speaking information field of Shanghai and East Asia in general. The study found that the texts published in the periodical are divided into six conditional groups according to their thematic focus: 1) the system of values of the Ukrainian people and its historical past; 2) political and social relations of Ukrainians with other nations; 3) economic potential of Ukraine; 4) crimes against humanity of the Russian communist regime on the territory of Ukraine; 5) the situation on Ukrainian lands in the realities of the German-Soviet war; 6) life of Ukrainian communities in Harbin and Shanghai. The results obtained are important for further research on the Ukrainian press in China in the first half of the twentieth century. [ABSTRACT FROM AUTHOR] more...

The concept of sovereignty is now referred to in cyberspace-related policy by a range of governments, both authoritarian and democratic. At the same time, the most prominent proponents of state – or sovereignty-centric models of internet governance are Russia and China, whose positions are often characterised as a shared 'Sino-Russian' model. This paper subjects this idea of a shared Sino-Russian approach to empirical scrutiny by conducting a comparative analysis of rules, regulations and policies on data localisation in both countries. By delimiting the research question to regulations on data localisation and cross-border data transfers in both countries, we identify an important set of similarities and differences between the Russian and Chinese approaches. They share some features associated with authoritarian regimes, such as uncertainty around the selective enforcement of broadly formulated rules and a centralised assessment of outbound data transfers. However, we also find significant differences in the level of institutional centralisation, degrees of responsiveness within the policymaking process, and economic logics driving data localisation and cross-border transfer regulations. Based on these findings, we argue that despite a perception that Russia and China adhere to a similar model of authoritarian digital sovereignty, there are significant disparities in their data localisation regimes. [ABSTRACT FROM AUTHOR] more...

Under global challenges, the Russian state looks for ways to develop the national intellectual potential as a guarantee of technological sovereignty and country’s competitiveness. National research universities are supported, grant mechanisms for research activities are implemented, and programs for attracting and promoting young scientists are adopted. However, some objective indicators show persistent problems in the academic sphere: the number of research staff declines; “brain drain” continues; the number of graduate students and people who defended the thesis is not enough to solve the key problems of the state. The article considers social representations of the prestige of the scientific profession and the image of the scientist as factors that have a negative impact on human resources in the academic field. The research consisted of two stages: 1) 21 focus groups in 7 large Russian cities to identify the prestige of the scientific profession among three generations; 2) 207 interviews with students of Moscow universities (as the main source of personnel for scientific activities) to get a more detailed understanding of the image of the scientist. According to the results of the study, none of three Russian generations consider the profession of the scientist prestigious (inferior to politicians, businessmen, artists, bloggers, and IT specialists). The youth feel social injustice more acutely: they note the exceptional importance of scientists for national development, outstanding intelligence and complexity of this profession, but consider scientists an undervalued and low-income group. The image of the scientist is extremely distanced from the youth and is not an attractive vector of social mobility. One of the key reasons for the current situation is the absence of scientists in the Russian information space. Neither on television, nor in cinema or on social networks the image of the scientist is attractive to younger generations. If efforts are not made to eliminate this contradiction, the shortage of personnel in science will worsen, which would jeopardize the implementation of Russia’s national development plan. more...

The effective lending activity of the bank depends on the qualitative assessment of the creditworthiness of borrowers. This process determines not only the success of an individual banking operation, but also the entire credit policy of the bank. Modern banks use different approaches to creditworthiness analysis, because each loan agreement has its own specifics. The article summarizes and forms the main elements of the bank’s risk management system, substantiates the significant impact of such factors as the use of the latest technologies, stress management, and the culture of risk management. It is determined that the main and additional elements of the risk management system should take into account the features of the organizational and financial structure of each bank. In order to improve the methodologies for assessing the risks of banking activities on the basis of modeling methods and machine learning, the article proposes a conceptual model for assessing the credit risk of a commercial bank, which allows to implement the following stages: to form an information space for such an assessment and to carry out a scoring assessment of the creditworthiness of borrowers. As a result of the implementation of the first stage of the study, a set of observation objects is formed, assessed using a set of indicators; a binary characteristic of the client’s creditworthiness has been determined, which in turn determines the sign of the client’s attractiveness for lending. On the basis of the aggregate of selected factors, a comprehensive scoring model for assessing the borrower’s creditworthiness has been implemented, which allows to determine the rules for categorizing variables. A logistic regression has been constructed by the method of step-by-step exclusion and its significance has been assessed. Each client is assigned a score using a scoring card, on the basis of which a credit rating forecast for new borrowers is also calculated. The results of the research can be used by banks to improve the risk management system, as well as help banks to increase their efficiency and competitiveness. more...

Acquiring current sociological information on the features of representing the image of the future in print media is a task that has been highlighted in the context of the integration and consolidation of Russian society in a hybrid reality. Drawing upon theories of the information society and communicative action, the authors examine the information and communicative sphere as determinants in constructing trends in social and political processes, with the media serving as a crucial institution for shaping public opinion. Methods and Empirical Basis: The empirical study was conducted using quantitative and qualitative content analysis and critical discourse analysis of publications in three leading print media outlets during the years 2013-2014 and 20222023. The total sample consisted of 521 articles, with a selected sample of 174 articles published in periodicals such as “Moskovsky Komsomolets”, “Rossiyskaya Gazeta”, “Komsomolskaya Pravda,” and “Novaya Gazeta”. Results and Discussion: It was found that the construction of the image of future Russia is based on two groups of factors – internal (social policy, human capital, traditions, economic development, environmental preservation) and external (Russia’s confrontation, multipolar world). The emotional tone of articles from 2013 to 2023 has acquired more negative connotation; the number of articles containing long-term forecasts has decreased due to the implementation of Special Military Operations (SMO). Dominant discourses that construct the image of future Russia and are most actively propagated in the media were described: the “Russia - Eurasian Colossus” discourse, the breakthrough and overcoming discourse, the “besieged fortress” discourse, the discourse of justice, and the discourse of cancellation. In the future, the Russian Federation is presented as a Eurasian integrator based on cultural traditions, historical heritage, and ideological imperatives of a highly consolidated society. It is portrayed as a future leader in technological development, an economy based on import substitution and breakthrough production capacities, the advancement of science and innovation, effective educational and youth policies. Positive representations of the future create images of Russia as a saviour, a leader of a just world order, which is reflected in articles dedicated to the new multipolar world order. The “besieged fortress” and the discourse of cancellation construct both negative images of the country, incapable of responding to contemporary challenges and overcoming socio-economic development risks, as well as positive images where society and authority establish effective strategies to resist threats and external circumstances. more...

The study is devoted to the description of the linguopragmatic potential of media texts in the context of the informational and psychological impact on the individual and collective addressee of mass information broadcasting. As the key modern form of text existence in the information space, a media text contains not only verbal elements that influence the audience through either spoken or written words, but also non-verbal ones, introduced through video, picture and various sound means other than speech. The combined combination of communicative means of linguistic and non-linguistic nature enhances the information-psychological impact on the audience by achieving a synergistic effect. Due to the fact that with the complex use of verbal and non-verbal means, the media text acquires such essential characteristics as polycode and multimodality, its analysis should take into account not only the linguistic proper, but also the extralinguistic aspects of communication. Modern media text has a complex communicative structure that combines a text, hypertext, dynamic (static) image and sound, and provides a non-linear, multi-channel, multi-layered and multidimensional perception of the embedded conceptual and stylistic meanings. The aim of the study is to analyze linguopragmatic characteristics of a media text as the primary form of the informational and psychological impact realization in the modern mass media discourse. Descriptive, synchronic, diachronic and functional methods of research, as well as methods of contextual and communicative-pragmatic analysis have been employed. As to the material, the study is based on the analysis of theoretical works by Russian and foreign linguists for the past 30 years. The authors concluded that the information-psychological impact is enhanced by the use of PR and advertising techniques in the media text and is largely based on their application. more...

Copyright of Public Administration & Civil Service / Memlekettìk Basķaru Ža̋ne Memlekettìk Ķyzmet is the property of Academy of Public Administration under the President of the Republic of Kazakhstan / Akademiya Gosun and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...

The functioning of the media in the information society accompanies the activity of the components of information perception. Any media text as an information product contains certain content characteristics, is placed in an appropriate genre-forming environment, and has individual characteristics of influence, formation, and information support. Convergence processes fundamentally transformed the social importance of the factual and documentary component of the content, expanded the content and typological structure of information culture carriers, led to the development of new approaches to managing information flows, and gave a powerful impetus to the development and revision of the conceptual base of information activity. Philosophical-anthropological paradigm – in its comprehensive form – involves taking into account both the audience’s universal existential and essential characteristics, as well as its diversity of psychophysiological properties. Based on this, we can conclude that the ways and ways of human existence cannot be unified; each person is an autonomous being, capable of choosing communication, learning about the world, and changing one’s own existence through communication. In this, a person can rely on a fundamental phenomenon: the idea of freedom and tradition. A person can protect his existence and enrich it with the help of objectified epiphenomena of himself – science, literature, religion, art, philosophy – and in the direct life process, through self-knowledge. Most researchers, trying to generalize the essential assets of Ukrainian liberal thought, come to the conclusion that it, asserting itself in the conditions of brutal anti-national oppression, had a deeply humanistic orientation and was based on faith in the historical future of the Ukrainian people. It was thanks to liberal thought that the basic principles of the science of the history of Ukrainian culture were formulated. Ukrainian scientists strongly advocated the need for democratization of social life and criticized the aristocracy of spiritual values and the Marxist theory of class struggle. more...

The article discusses the current problems of media consumption caused by the development of digital technologies, the media market and Internet communications. Using statistical and logical research methods, the article defines the features of media consumption and identifies factors influencing the perception of information by different age audiences. The theory of generations explains the heterogeneous process of information perception among audiences of different age groups, contributes to the establishment of effective communication. It has been concluded that representatives of the media business could create more in-demand information products that meet the needs of the audience of digital media resources based on the study of the value orientations of generations. more...

The publication considers the main features of the formation of the information space of the present day, considers the features of information services and trends in the development of the IT market. The global information technology market is characterized by a high level of competition, which encourages IT companies operating in this market to use all available marketing means in order to withstand the constantly growing competition. In the context of activities in the global information technology market, effective marketing communication activities are of major importance, which is the key to ensuring the competitiveness of an IT company for successful operation in this highly competitive market. It is specified that the IT market is one of the elements of the formation of a modern high-tech market in Ukraine. In a broad sense, IT covers all areas of transfer, storage and perception of information. At this, IT is often associated with computer technology, and this is no coincidence: the advent of computers has brought IT to a new level. Further on, the basis of IT is the technology of processing, storing and perceiving information. The main trends in the development of the IT market have been identified, which include: competence (Ukraine has highly qualified specialists in the field of programming, software testing, data analysis and other related fields); competitiveness (Ukrainian IT companies provide quality services at more reasonable prices compared to developed countries of the West); speed of development (the IT industry in Ukraine is developing rapidly and growing, which makes it possible to be on the way to technological leadership); the presence of a startup ecosystem (Ukraine has an active startup ecosystem that promotes the creation and development of young technology companies); geographical location (Ukraine is in a convenient geographical position for cooperation with Europe and the United States, which makes it easy to enter the world market). It is concluded that one of the key factors for success is to ensure a favorable business climate in Ukraine, which depends on government policy, legislation and infrastructure. more...

The article is devoted to topical issues of family socio-cultural values in the information space. The article presents the characteristics and interpretation of a family in the media, the functioning of which takes place on the basis of social ties. Currently, the media are actively broadcasting in the society new forms and models of behavior of a modern family, which largely erode the traditional socio-cultural values of the family institution. The relevance of the research is due to the emergence of a serious scientific interest in the problems of transformation of family values at the present stage. The purpose of the article is to study the process of forming the image of a modern family in the media. To achieve this goal, you must complete the following tasks: - to analyze the concept of the socio-cultural values of a family; - to determine the basic forms and methods of a family image representation in the media; - to identify the degree of influence of the media on ideas about a modern family. The subject of the research is the process of forming the socio-cultural values of a family at the present stage. The practical significance of the article lies in the use of provisions and conclusions in the process of communication between representatives of various social groups and cultures. The methodological basis of the article was a systematic approach, as well as methods of comparison and observation. more...

The paper explores the concepts of media space, mass media space, information space, and virtual reality. In this paper, we consider different approaches to the concepts, describe the logic of the sequence of appearance of the phenomena of information, media and mass media space and reveal their common features and distinctive characteristics. Along with such new characteristics of the media space as digitalization of information, fragmentation of the media space, specialization of the audience, and hypertrophied socio-cultural significance, we distinguish virtualization of the mass media space as one of the dynamic characteristics. We consider virtualization as a means of representing the world in other dimensions and planes and as a means of orientation in the surrounding world. The final part of the paper is devoted to the consequences and capabilities of virtualization of mass media space and to the concept of virtual reality. The analyzed material of scientific developments allows us to conclude that virtual reality is a reality, ontologically grounded by a person’s desire to create an alternative world, manifests itself here and now, mainly signally, unlike the virtual reality of art, radically changes the space-time continuum and has orientation much broader in terms of impact. more...

The relevance of the stated subject of this scientific research work lies in the importance of the problem of preserving and protecting the user’s personal data on the Internet, in the context of ensuring their confidentiality and the impossibility of transferring them to third parties without the permission of the users themselves. The basis of the methodological approach in this research work is a combination of methods of systematic analysis of the general principles of ensuring the security of personal data on the Internet with a comprehensive study of modern trends in the development of information technologies, which are able to qualitatively provide the protection of confidential user information. It has been established that the practical solution to the problems of ensuring the security and confidentiality of personal data primarily depends on the users themselves, since they manage passwords, when registering on websites, grant permission or prohibit the exploitation of personal data or collection of information on the network, accept specific privacy solutions. The practical significance of the results, obtained in this research, lies in the possibility of their application in the development of methods for providing information security and confidentiality of user’s personal data on the Internet. [ABSTRACT FROM AUTHOR] more...

The article is a reflection of research on web design and blog design in modern society. The work considers the relevance of learning the basics of designing a network information resource in the system of art education, analyzes the composition of its main functions and tasks. The study also highlights the main stages of designing a website, reveals their content and essence, forms an understanding of the aspects of brain activity in the perception of virtual and augmented reality, determines the neuropsychological factor of reality perception in the conditions of the information society. The phenomenon of web design is considered in the context of the cultural and professional activity of a professional specialist in the artistic design of the aesthetic appearance of the elements of the subject environment. According to researchers, web design has a significant impact on the level of aesthetic culture of various categories of the modern Internet audience, their visual thinking and worldview. An important factor in the formation of a new worldview is the intensive development of information and communication technologies, which cover all spheres of human activity. Accordingly, new needs arose in the formation of space for human life activities and human perception of the virtual world. Web design and blog design are new manifestations of the realization of personality in combination with information and communication technologies. Web design models space and projects a virtual world. Theoretical and methodological approaches are formed in the article based on the research of scientists in the field of art and the latest information technologies. Scientific, research and explanatory methods were used to achieve the goal. The purpose of the study is to determine the neuropsychological factor in the perception of virtual and augmented reality, in particular in Web design and blog design. The results of the study do not exhaust all possibilities, but they are sufficient for determining the most important priorities of human activity in the information space. [ABSTRACT FROM AUTHOR] more...

In response to the COVID-19 disease and Russia’s full-scale war against Ukraine, Ukrainian industry publications are adapting communication strategies. The purpose of the research was to analyse modern communication strategies of specialized Ukrainian magazines. Methods of functional, logical analysis, synthesis, deduction, induction were used. It was highlighted how Ukrainian professional journals are oriented in new conditions, what is their structure and content. The results show that the structural elements of the same-topic magazines differ and correlate with the topics of the publications and the needs of advertisers. There is also an analysis of intent as an example of representation of professional women in a magazine. The value of the results provides an opportunity to single out the main modern communication strategies and evaluate their impact on the formation of the information space in Ukraine. [ABSTRACT FROM AUTHOR] more...

This article is devoted to the definition and analysis of the main methods of Russian information propaganda and the study of their real impact on creating a negative image of Ukraine in the international community. Analysis of the foreign press showed that the Western information space is a mixture of professional research, falsifications, propaganda, open manipulation and primitive claims. It is important to note that today there is a fairly large number of foreign publications which, while supporting the Putin regime, still consider Ukraine and Russia as inseparable objects and which almost always publish negative materials about Ukraine and its people. Such sources include some information resources of Serbia, France, Turkey, etc. Western observers can obtain more objective and truthful information from official representatives of the state, diplomats, and from influential world publications that provide high-quality analytics and expert opinions. Through the websites of organizations that provide analytical and statistical materials. Also, well-known bloggers, openly declaring their political preferences and support, can shape the opinion of some people. Among the main information methods used by Russia in the fight against Ukraine are the manipulation of history and current events, the distortion of historical facts and contemporary events, the creation of a negative identity of Ukraine in the eyes of the international public, speculation on facts, the production of fake news, etc. In general, the spread of Russian propaganda about Ukraine has a negative impact on its perception in the world. And this, in turn, can create significant obstacles to the preservation and support of Ukraine's sovereignty, as well as its international integration. To combat this phenomenon, it is important to continue to strengthen international cooperation in the field of information security and to openly highlight facts and truthful information about Ukraine. [ABSTRACT FROM AUTHOR] more...

University campuses are multifunctional complexes comprising academic, residential, cultural and leisure facilities and public spaces. They fully reflect modern trends in shaping the architectural environment of cities. It is in universities that distance and network learning technologies have been tested in recent years, which inevitably affects the concepts of ‘place’ and ‘time’ in their organisation. In this article, the ‘artificial’ architectural environment is understood as an environment which is created simultaneously under the influence of realistic requirements for the organization of spatial environment and virtual commitments to creating a common information space. more...

The purpose of the article is to reveal the essence of the integration function of television and, at the same time, the factor in the formation of a single cultural space. The research methodology is based on the application of the principles of analysis and synthesis, the unity of the logical and systematic approaches. The scientific novelty of the results obtained lies in understanding the essence of the integration function of television and, at the same time, the factor in the formation of a single cultural space. Conclusions. It is emphasised that the role of television in the process of integration lies in its ability to combine all participants of the social dialogue, to be its driving force. Integration as a transformation of the system of values, a long-term aspiration that guides society based on the acceptance of the value of cooperation, is directly related to the formation of a socio-cultural space, one of the subjects responsible for filling which is television. As a subject of the informational and sociocultural space, television structures and fills this space in accordance with the interests of its viewer - the nature of television broadcasting allows, influencing the audience, to appeal to almost all the feelings and emotions of a person. It is noted that television contributes to: a) consistency between cultural standards, norms, patterns of behaviour; b) the introduction of cultural standards in people's behaviour by regulating public opinion; c) is the subject of the exchange of cultural meanings, symbols and meanings in an integrated society; as well as a factor of social differentiation and at the same time its product, playing its specific role in the modern world. It is summarised that television actively promotes national values, patterns of behaviour, moral and ethical norms, and broadcasts these elements of culture not in an abstract form, but in their socio-cultural context, in the form of concrete and accessible images. The interaction of television and culture provides communicative forms and methods of informational and cultural integration. [ABSTRACT FROM AUTHOR] more...

Copyright of Humanities Studies is the property of Zaporizhzhe State Engineering Academy and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...

With the development of information technology and the spread of social networks, communication has become more accessible and faster, and therefore, social communications are becoming an increasingly relevant and important issue for modern society. The research aims to study the current state of social communications in Ukrainian and global society, considering their transformation and identifying development trends. The research was conducted using the methods of analysis, systematisation, deduction, generalisation, and surveying. The research provides knowledge on the current state of social communications in Ukrainian and global society. Various aspects of communication processes, their transformation and development trends were studied and analysed, which allowed to understand their role and impact on modern society. The study revealed the peculiarities of social communications in different contexts, such as war, revolution, and pandemic. Particular attention was paid to the impact of social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, on the formation of public opinion, cultural stereotypes, and types of users on social media. The study was conducted to investigate the social communications of Ukrainians, including their activity on social media. The study helped to establish how social communications affect the interaction of various social groups and institutions, including political processes, civic engagement, and youth culture, as well as trends in social communications. The results of the study of social communications can be used by researchers to expand knowledge in the field of communications, develop new theories and approaches, and understand modern communication processes in society [ABSTRACT FROM AUTHOR] more...

Urgency of the research. The real world, subjectively disfigured by contexts, points of view, political-economic predilections, sentiments of the "target audience", etc., has been transformed into an information-virtual plane of communication, cooperation, ideologisation, mediation, recognition, and comprehension in general. The modern hyperreal world needs rational, sceptical, objective analysis - critical analysis, where the significance of critical thinking of the individual in the context of civilisational development requires theoretical conceptualisation and practical implementation. Target setting. The trends in the development of information space, the danger of forming a simulative consciousness, and the distortion of reality in the process of superimposing hyperreality, or virtualisation, create a dubious illusion of transformation of a critically thinking personality. Hence the problem of forming mass consciousness to critically assess information flows, react to the effects of reality (simulacra), and interpret them towards demanipulativeness and objectivity. Actual scientific researches and issues analysis. Postmodernists relied on the basic works of J. Baudrillard, J.- F. Lyotard, J. Derrida considering the philosophical paradigm. In the context of analysing critical thinking, the emphasis is placed on the works of J. Haber, D. Halpern, K. Stanowicz, R. Ennis, M. Scriven, R. Paul and others. The research objective. To conceptualise critical thinking as a type of model of thinking that requires philosophical self-reflection based on the appeal to postmodern discourse. The statement of basic materials. The article conceptualises the essential meaning of critical thinking, its functionality, and prospects of development through the prism of postmodern discourse with a focus on the theory of simulacra by J. Baudrillard. Critical thinking is seen as a means of developing a culture of thinking in a hyperreal/virtualised world, which is oriented towards the principles of rationality, objectivity, credibility, and the processes of intellectualisation, selfreflection, self-awareness, etc. Conclusions. In the postmodern discourse of J. Baudrillard, critical reflection is not an important process and tool of the foundations of philosophical reflection, but informatisation and virtualisation of society have led to such a negative phenomenon as the manipulation of individual/society consciousness. The fact that critical thinking is formed and possessed by the individual is a pledge of intellectual virtues, and impartiality, and stands as an opponent of the hyperreal world. [ABSTRACT FROM AUTHOR] more...

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