1. O ciberativismo indígena da comunidade Amarelão Potiguara em meio a pandemia da covid-19.
- Author
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Dantas Pereira, Mara, Toscano de Brito, Lorenna Medeiros, and de Siqueira, Mariana
- Subjects
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CASHEW nuts , *COVID-19 pandemic , *FINANCIAL aid , *SOCIAL networks , *CYBERSPACE - Abstract
The Covid-19 pandemic exacerbated the vulnerabilities of the Potiguara Amarelão Community, which relied on tourism and the sale of cashew nuts. In response, the community reinvented itself through the use of digital social networks, specifically Instagram (@aca.amarelao), to expand the marketing of their cashews and to advocate for their interests. This study aimed to investigate how the Amarelão Potiguara Community is using cyberactivism as a tool to respond to the challenges presented by the Covid-19 pandemic, through a qualitative as well as quantitative descriptive analysis of posts on Instagram. The @ac.amarelao profile revealed a series of images denouncing environmental issues, describing community survival, and requesting financial aid. The sale of cashew nuts, once a primary source of income, became non-existent due to the impact of the pandemic on local tourism. Notable dissatisfaction was observed among community members regarding current policies, evidencing an intensive search for greater recognition and visibility. The adoption of Instagram emerged as a strategy to achieve these goals. However, indiscriminate use of this platform proved insufficient, given the absence of adequate guidance in disseminating information. It is concluded that, faced with the invisibility of their rights and institutional inertia, the indigenous community turns to cyberspace to demand government action, mobilizing society to reconfigure the socio-political scenario and instigate favorable changes. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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