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Byline: Mark N. Vamos If the collapse of the new economy hasn't completely wiped you out, you can always spend any money you have left on books about it. Two [...]

The article reports on issues pertaining to the merger between General Electric Co. and RCA Corp. citing its implications for the defense electronics sector in the United States. RCA evidently suits the strategy of GE Chairman John F. Welch Jr. in leading GE further into the technology and services sector. GE's aggressive use of tax credits which helped finance the takeover and its extensive use of legal tax breaks have been criticized.

The article analyzes deregualory measures of the U.S. Federal Communications Commission under the administration of its chairman Mark S. Fowler. It highlights that being a supervising agency of broadcasting and telecommunication industries, it has been advancing in the implementation of antiregulatory theories of the U.S. administration. The authors observe that some policies of the agency may affect certain public policy goals of the nation.

The article focuses on the business ventures of businessman Rupert Murdoch in the television broadcasting industry in the U.S. According to reports, the entry of Murdoch in the industry came after his acquisition of 50% interest in 20th Century-Fox Film Corp. Together with his partner, he has agreed to buy seven Metromedia Inc.

The article focuses on the impact of Capital Cities Communications Inc. and the American Broadcasting Cos. merger to the broadcasting industry in the U.S. This merger is considered to be the first sale of a television network in the industry. It offers the possibility of hostile media takeovers encouraging further consolidation in the broadcasting industry. This megadeal indicates the end of ABC's fame as an independent company.

The article looks at the credibility problem of Wall Street after the October 1987 stock market crash. Because of losses from their stock investments, investors have lost confidence in the stock market and in their brokers. Analysts say that customer expectation, customer loyalty and broker performance will determine which full-service brokerages, discount brokers and mutual funds will retain customers or get new accounts.

The article reports on the business status of Walt Disney Co. An overview of the Walt Disney's history is offered. It mentions about its new ideas for company's growth that began in the management of Michael D. Eisner and Frank G. Wells. Growth in the firms television network, theme park attendance, and Disney Channel's subscriber are mentioned.

The article focuses on the decision of the American Express Co. to extend its "Interesting Lives" advertising campaign. This commercial shows the appropriateness of the firm's card to be use by both sexes. This message that the company wants to convey to the audience has received negative response. For this reason, it has modified the advertisement through presenting a dialogue between a father and son.

Presents the results of a `Business Week'/Harris Poll that asked people various questions about how they felt about the state of the economy and about their own prospects. Most Americans rating companies as poor on loyalty to employees and most feeling that companies have a social responsibility; How the surveyed people feel about their standard of living, work and career, family life, their faith in the future, the economy, government, business, and other questions.

Reports on the marketing efforts of mutual fund companies. Fidelity Investments' infomercial; Need to focus on educating the market; Market saturation; Improvement in shareholder newsletters; Results of a survey indicating mutual-fund investors' confidence.

The article reports that the appointment of Laurence Tisch as CBS Inc. acting chief executive officer and William S. Paley as acting chairman gives the troubled company a temporary reprieve from takeover speculation. The company's problems increase a selection committee's difficulties in finding a chief executive officer. Problems include a decline in operating profits in 1985 and television programs that are showing signs of age.

The article reports that the New York Times Co., under the leadership of its chairman, Arthur Ochs Sulzberger, has accomplished record profits and has spent approximately $400 million on acquisitions in 1985. While the acquisitions increased long-term debt to $274 million in 1985, the companywide cash flow of $170 million for that year, President Walter E. Mattson believes the debt will be paid off rapidly.

The article comments on the refusal of CBS Inc. Chairman Thomas H. Wyman to accept the purchase bid of Denver oilman Marvin Davis for the company. The offer of Davis was rejected by Wyman even before the board of directors learned of it. Davis also vowed to retain the current management when his bid is accepted.

The article focuses on the triumphs to regain respect from the fading media company, Scripps Howard News Service. Scripps experience a steady decline since its heyday as one of the most powerful newspaper chain. The company's reputation for journalistic excellence was replaced by the image of a penny-pinching operation. Lawrence A. Leser, chief executive of Scripps, believes the company can regain the respect of its media peers and maybe recapture of its glory days.

The article reports on the appointment of Michael Eisner as chairman of Walt Disney Productions. Eisner helped turn Paramount Pictures Corp. into Hollywood's top studio. He was brought in along with President Frank G. Wells by the Bass brothers, 25 percent owners of Disney, to turn the company around.

The article reports that Westinghouse Electric Corp. has acquired an independent television station in Los Angeles, California from RKO General Inc. for $313 million. Westinghouse is also interested in acquiring RKO's station in New York. The U.S. Federal Communications Commission prohibits Westinghouse from owning television stations in Los Angeles and New York City because its unit, Group W owns cable systems in both cities. Westinghouse then decided to sell its Group W unit.

The article reports on the Cable Communications Policy Act of 1984, under which the subscription rates will be completely deregulated by 1987. After the costly period of construction and the subsequent period of heavy losses are nearly over, the oncoming period is being estimated by cable franchises as that of profits. It is noted that the Act has nothing to offer to the loss-ridden pay channels.

The article discusses the expansion of "Newsday" in New York City. The publication's decision to make a move in the city is to boost its circulation and to make it become more valuable for its advertisers, according to executive vice president for marketing David Targe. Moreover, "Newsday" had added 30 editorial and 100 marketing and distribution staffers to its New York edition, and had increased its home-distribution area.

The article reports on the marketing campaigns of various companies in Madison Avenue, New York City. Mr. Clean, the genie who has graced the bottle of Procter & Gamble Co.'s household cleaner of the same name since 1959, is making a comeback in a new advertising campaign, "The Man Behind the Shine." Seven-Up Co. is again calling its lemon-limed flavored soft drink the Uncola, a description the company abandoned in the id-1970s.

Reports on the challenges faced by the liquor industry in the U.S., as of March 1985. Details of a proposed increase in federal excise tax for liquor in October 1985; Estimated decline of liquor consumption as a result of the planned increase of excise tax; Threats faced by distillers in the U.S.

Considers the profitability of the cigarette industry in the U.S., as of March 1985. Challenges faced by the U.S. cigarette industry in 1984; Measures taken by the industry in order to earn profits; Increase in the unit sales of R.J. Reynolds Tobacco Co.; Price increases that strengthened the earnings of industry.

The article reports on the negative sales and profits posted by cigarette companies in the U.S. resulting from antismoking campaigns and the Congress' passage of law that require health warnings on cigarette packs. But cigarette companies have launched new products and began experimenting with a range of pricing and packaging strategies to increase market share and profits.

The article reports on Kohlberg Kravis Roberts & Co.'s 25 billion dollar bid for RJR Nabisco Inc. Several challenges are facing Kohlberg Kravis including finding management to run RJR, drawing top prices for the assets the company will sell and making interest and principal payments on the debt of the company.

The article discusses the XV Winter Olympic Games that will be held in Calgary, Alberta, in February 1988. In preparation for the games, the city has built the Olympic Saddledome sports stadium, an Olympic Plaza and bobsled runs and a ski jump at Canada Olympic Park. The Calgary organizers have signed corporate sponsorship deals and a television deal. The Calgary games is expected to be the first Winter Olympics to turn a profit, estimated at $30 million.

The article reports on the impact of the stock market crash towards the 1988 advertisement budgets of companies in Madison Avenue in New York. It was accounted that signs of retail weakness between Thanksgiving and Christmas could influence companies to implement ad-spending cuts in 1988. Head of companies such as Edwin M. Cooperman of American Express Co. has devised contingency plans based on economic forecasts. Media and advertisement companies hope to boost sales from coupons and discounts.

The article profiles Martin Sorrell, British entrepreneur whose WPP Group PLC acquired the U.S.-based JWT Group Inc. advertising agency holding company. His challenge is to mastermind the corporate turnaround of the troubled JWT and the reorganization of JWT's advertising agencies, public relations firm, and market research company.

The article reports on the move of food industry in the U.S. towards the demands of the population for convenience. Geo. A. Hormel & Co. is conducting tests on shelf-stable entrees that can sit at room temperature for at least 18 months. Campbell Soup and General Foods were luring shoppers with their vast array of soups and canned vegetables.

The article focuses on entrepreneur John Thompson Dorrance Jr. and his family controlled business of Campbell Soup Co. It is reported that the Dorrance family is united despite approaches by companies and investment bankers to strike a deal with the company. A description is presented about shares held by family members and Campbell's efforts to cooperate with retailers for price concession.