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HANG ON, MADISON AVENUE, MARTIN SORRELL ISN'T FINISHED.

Authors :
Melcher, Richard A.
Vamos, Mark N.
Source :
BusinessWeek; 7/13/87, Issue 3007, p80-81, 2p
Publication Year :
1987

Abstract

The article profiles Martin Sorrell, British entrepreneur whose WPP Group PLC acquired the U.S.-based JWT Group Inc. advertising agency holding company. His challenge is to mastermind the corporate turnaround of the troubled JWT and the reorganization of JWT's advertising agencies, public relations firm, and market research company.

Details

Language :
English
ISSN :
00077135
Issue :
3007
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
18676152