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1. Network branding: each with a $300 million war chest, two TV giants search for ID

2. UPN'S 'CHRIS' ROCKS BUYERS; Initiative's Koerner Opines on Schedules

3. In the danger zone; Networks ponder schedule shifts to rescue new shows

4. Fin-syn repeal has yet to pay off

5. Buyers looking for sure things ; NBC, WB, UPN praised; ABC looks iffy

6. Hollywood Notes

7. The Ruminator: Spinning at the winter TV press tour ... and loving it!

8. Two Networks Consider Media-Agency Options

9. UPN, TNN Package Star Trek

10. UPN: United Promo Net

11. STEALING FROM WB, UPN AIMS TO TOP IT

12. UPN on 'flip' patrol

13. Buffy -- less

14. LION, UPN DEAL TO SPLIT AD COIN

15. Ad deals trickle in to nets

16. Promote more, preempt less

17. UPN promises ratings gains ; Asks affils to promote prime-time lineup

18. LET THE SHOWS BEGAN

19. UPN back on track with 'Buffy' and 'Enterprise'; Shift indicates net's desire to add women, but buyers uncertain who is selling time

20. UPN Moves Mondays

21. Say cheese

22. UPN wages 'Full Metal' war for men

23. It's Valentine's DAY.

24. UPN, WB unveil their battle plans

25. UPN hits Net ;`I Dare You' site launches network's new e-strategy

26. Hollywood notes

27. Exploiting Voyager

28. GOING OFF-NETWORK AS FEW HAVE GONE BEFORE: THEME WEEKS, 5-NIGHT STRIPS MARK BOLD `VOYAGER' DEBUT

30. NET'S FALL PROMOS PUT ACCENT ON PROVOCATIVE

31. UPN'S MALE CALL

32. UPN COMPOSES ITS OWN `BILL OF RIGHTS', WANTS NIELSEN TO BETTER REPORT YOUNG MALE VIEWERS

33. UPN Affiliate Hits High-School Turf

34. UPN dares to get Nash reality series

35. 'Chris' rock-solid in UPN bow: laffer lights up weblet Thursday

36. UPN grows diversity clout: buyers: ethnic sitcoms should expand to other nights, based on strong ratings

37. Steve Harvey's Big Time

38. Summer originals start well

39. Welcome to the March sweeps: After a quiet February, nets roll out aggressive post-Olympics schedules. (Network TV)

40. With vastly differing needs to come up with hit shows, Fox and UPN introduce their schedules

41. With Eye on No. 5 Spot, WB and UPN Duke It Out

42. Lapping up normalcy

43. UPN weighs ad logos in prime time; sponsors could buy tiny onscreen symbols

44. Hold the tears in Vampire Slayer's death

45. Webs overrun funny farm; network ratings dip in face of season's sitcom glut

46. UPN re-rolls the Diceman

47. Olympics trigger early start to fall promo push

48. Netlets bring new look to small screen

49. Branding the kid blocks

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