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UPN back on track with 'Buffy' and 'Enterprise'; Shift indicates net's desire to add women, but buyers uncertain who is selling time
- Source :
- Advertising Age. May 14, 2001, Vol. 72 , S16
- Publication Year :
- 2001
-
Abstract
- UPN's prospects in the upfront marketplace got a big boost last month when Viacom paid top dollar to pry the popular 'Buffy the Vampire Slayer' series away from rival network […]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.74798320