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UPN TARGETS NIELSEN'S COUNTING OF YOUNG MALES: NETWORK GOING AFTER AN AUDIENCE FREQUENTLY NOT MEASURED BY DIARIES
- Source :
- Advertising Age. August 16, 1999, p46
- Publication Year :
- 1999
-
Abstract
- UPN is taking steps to make sure the young male viewers it hopes to attract are counted by Nielsen Media Research. The network may go so far as to buy […]
Details
- Language :
- English
- ISSN :
- 00018899
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.55518378