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UPN TARGETS NIELSEN'S COUNTING OF YOUNG MALES: NETWORK GOING AFTER AN AUDIENCE FREQUENTLY NOT MEASURED BY DIARIES

Authors :
Lafayette, Jon
Source :
Advertising Age. August 16, 1999, p46
Publication Year :
1999

Abstract

UPN is taking steps to make sure the young male viewers it hopes to attract are counted by Nielsen Media Research. The network may go so far as to buy […]

Details

Language :
English
ISSN :
00018899
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.55518378