Search

Your search keyword '"Thomaselli, Rich"' showing total 988 results
Start Over Author "Thomaselli, Rich"
988 results on '"Thomaselli, Rich"'

1. JetBlue Adds New Routes

Author

Thomaselli, Rich

Subjects
JetBlue, Kansas City, Milwaukee, Logan International Airport, John F. Kennedy Airport
Abstract

JetBlue is adding additional cities to its route network. Together with the American Airlines Northeast Alliance, the airline will offer 500 flights per day from the three major New York airports and an additional 200 from Boston Logan Airport.

Published
2022

2. United Airlines Unvaccinated Employees Welcomed Back to Work

Author

Thomaselli, Rich

Subjects
education, Religious exemption, United Airlines, Covid-19, Vaccine mandate, health care economics and organizations
Abstract

United Airlines is welcoming back more than 2,000 employees who received religious or medical exemptions from having to get vaccinated. These employees were on unpaid leave and they are now welcome to return to their prior positions with the company.

Published
2022

3. JetBlue Racing To Hire Flight Attendants Before Busy Summer Season

Author

Thomaselli, Rich

Subjects
JetBlue, ComputingMilieux_THECOMPUTINGPROFESSION, ComputerApplications_COMPUTERSINOTHERSYSTEMS, Hiring and staffing
Abstract

JetBlue is planning to hire more than 700 flight attendants to be ready for the busy summer travel demand. The company is hoping to avoid the issues of last summer with flight cancellations partly due to crew shortages.

Published
2022

4. American Airlines Forced To Cancel More Than 1000 Flights

Author

Thomaselli, Rich

Subjects
American Airlines, Early retirements, Layoffs, Weather delays, Covid-19 buyouts, Dallas/ Fort Worth International Airport
Abstract

American Airlines was forced to cancel close to 1,400 flights since Friday October 29 due to bad weather in the Dallas-Fort Worth area along with staffing shortages. American also delayed around 1,000 flights over the same three day period.

Published
2021

5. Royal Caribbean Makes Flexibility Changes for Passengers

Author

Thomaselli, Rich

Subjects
Cruise with Confidence Program, Future cruise credit, Royal Caribbean Cruise Lines, Travel agents, Covid-19, Covid-19 Assistance Program
Abstract

Royal Caribbean Cruise Lines has made changes to their booking policies that will allow for more flexibility for passengers. These changes are likely to be well-received by travel agents and passengers alike as they will offer cancellations within 48 hours of the sailing with no penalty and a full credit for future cruise credit.

Published
2021

6. What Will It Take To End Unruly Passengers on Planes?

Author

Thomaselli, Rich

Subjects
American Airlines, Unruly passengers, Industry-wide ban, Southwest Airlines, Felony assault
Abstract

It has been near twenty months that mask mandates have been in place while flying on most airlines. This article posses the question, "What is it going to take to stop unruly passengers on aircraft"? Perhaps these passengers should be banned from flying on all airlines, not just the one who's employees were assaulted.

Published
2021

7. Southwest Says It Is Making Progress on Internal Diversity

Author

Thomaselli, Rich

Subjects
Inclusion, Diversity, Mentorships, Southwest Airlines, Equity, Sponsorship opportunities, Diversifying Senior Leadership
Abstract

In September 2020, Southwest Airlines announced that it had set company-wide goals to strengthen and improve efforts to create a more diverse, equitable, and inclusive environment while adding a pipeline for job opportunities.

Published
2021

8. IATA Chief Says Airlines Will Not Recover All Lost Capacity

Author

Thomaselli, Rich

Subjects
Merger and acquisition, IATA, Covid-19, Lost capacity
Abstract

Willie Walsh, Director General of the International Air Transport Association (IATA), says the airline industry will never be able to recover all the capacity it lost over the last 15 months due to COVID-19, and that airlines will emerge much smaller than they have been once the pandemic is over.

Published
2021

9. Airline Travel Numbers Inch Closer to 2019

Author

Thomaselli, Rich

Subjects
Memorial Day weekend upcoming, Mother's day, TSA, Transportation Security Administration
Abstract

It’s no longer valid to compare current daily airline travel numbers to what happened on the exact date a year ago when the COVID-19 pandemic was at its most merciless. While the number of passengers being screened has grown, the TSA took advantage of the lower travel numbers by installing more than 1,000 credential authentication machines at 121 locations and about 300 devices designed to eliminate the need for travelers to remove electronics, liquids, and other items from bags. The Transportation Security Administration reported processing 1,863,597 passengers through its checkpoints across the country on Sunday, May 23.

Published
2021

10. FAA Believes Most Airlines Won’t Weigh Passengers

Author

Thomaselli, Rich

Subjects
Aircraft weight and balance, FAA, Advisory Circular
Abstract

•The Federal Aviation Administration doesn’t believe airlines will resort to weighing passengers prior to flights, saying guidance it issued two years ago regarding weight and balance on planes inexplicably blew up into a global story. •An FAA spokesperson said weighing individual passengers was merely an option, not a mandate. •The FAA issued an Advisory Circular in May 2019 that stressed the importance that airline weight and balance programs accurately reflect current passenger weights

Published
2021

11. JetBlue To Start Internal Career Development Program

Author

Thomaselli, Rich

Subjects
JetBlue, Career development, Careers as pilots, Careers as maintenance technicians, Equity and accessibility, Minority and women-owned businesses (MWBE)
Abstract

JetBlue Airways today announced a new initiative to bolster career development within the company, reaffirming what it says is a commitment to current crew members to support its diversity, equity, and inclusion (DEI) strategy. JetBlue said it will launch two new programs focused on three career trajectories: 1) a new pathway from frontline operational jobs to corporate services roles, and 2) opportunities for crewmembers to pursue careers as pilots or aircraft maintenance technicians.

Published
2021

12. IATA Says Digital Airline Pass Will Be Ready ‘Within Weeks’

Author

Thomaselli, Rich

Subjects
Digital Covid Travel Pass, Emirates, International Air Transport Association (IATA), Singapore Airlines, Etihad Airways, Qatar Airways
Abstract

The International Air Transport Association (IATA) says it will have its digital Covid Travel Pass ready "within weeks,” a breakthrough it believes will lead to reestablishing international air travel more quickly. The digital pass will be an app to be downloaded on a smartphone, according to the British Broadcasting Corp., and will verify that a passenger has had either a negative COVID-19 test or been vaccinated against the virus.

Published
2021

13. TALKING POINT AIRLINES: UNITED AIRLINES TO REPLACE BISCOFF COOKIES WITH OREOS

Author

Thomaselli, Rich

Subjects
United Air Lines Inc. -- Planning, Airlines -- Planning, Company business planning, General interest, News, opinion and commentary
Abstract

Byline: Rich Thomaselli United Airlines has announced it will replace its Biscoff cookies with something more well-known and more popular. Oreos. Oreo Thins, to be exact. 'Our complementary snack options [...]

Published
2020

14. College football

Author

Bohls, Kirk, Thomaselli, Rich, Doughty, Doug, Vega, Michael, Doherty, Tim, Holt, Bob, Clark, Bob, Boogaard, Andy, Anderson, Mark, Zaleski, Doug, Farmer, Neal, Strange, Mike, and Caywood, Kurt

Subjects
Football (College) -- Analysis
Abstract

Big 12 NORTHERN DIVISION BIG GAME: After opening with cream puffs Indiana State and Northern Illinois, Kansas State will face Texas, the first competent threat to its lofty top-five ranking. […]

Published
1998

15. WHO IS MOST LIKELY TO STAND ON THE MOST-MARKETABLE PODIUM?

Author

Thomaselli, Rich

Subjects
Olympics -- Rites, ceremonies and celebrations -- 2012 AD, Track and field athletes -- Endorsements, Basketball players -- Endorsements, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Bruce Jenner made his name at the Olympics. So did Michael Phelps, Mark Spitz, Mary Lou Retton and a host of other athletes who went on to [...]

Published
2012

16. Chrysler takes the test drive out of the dealership

Author

Thomaselli, Rich

Subjects
Chrysler L.L.C. -- Marketing, Automobile industry -- Marketing, Company marketing practices, Automobile Industry, Automobile industry, Business
Abstract

Byline: Rich Thomaselli Chrysler group is trying to think beyond the showroom. The automaker is delving heavily into experiential marketing with its Ride & Drive program, in which the company [...]

Published
2012

17. WOMEN TO WATCH; MOLLY PECK

Author

Thomaselli, Rich

Subjects
General Motors Co. -- Officials and employees, Automobile industry -- Officials and employees, Company business management, Automobile Industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI GENERAL MOTORS CO. MOLLY PECK DIR. OF ADVERTISING & SALES PROMOTION What career advice would you have given yourself when starting out? You can learn something from [...]

Published
2012

18. Chrysler brands take the test drive out of the dealership; Trying to get more out of experiential efforts, Fiat, Dodge and Ram bring 'Ride & Drive' on the road

Author

Thomaselli, Rich

Subjects
FCA US L.L.C. -- Marketing -- Officials and employees -- Forecasts and trends, Automobile industry -- Marketing -- Officials and employees -- Forecasts and trends, Experiential marketing -- Analysis -- Forecasts and trends, Company marketing practices, Market trend/market analysis, Automobile Industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Chrysler group is trying to think beyond the showroom. The Detroit-based automaker is delving heavily into experiential marketing with its 'Ride & Drive' program, in which the [...]

Published
2012

19. Financial-service firms in crowded Olympic field; Citi breaks $10 mil campaign; Visa, TD Ameritrade are already in the race and Deloitte will join soon

Author

Thomaselli, Rich

Subjects
Olympics -- Marketing -- 2012 AD, Sports sponsorship, Financial services industry -- Marketing, Company marketing practices, Financial services industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Financial-services companies are gearing up to be big players in the upcoming 2012 London Summer Olympics. But with companies such as Citigroup, TD Ameritrade and Visa competing [...]

Published
2012

20. Zynga gamers could be cashing in; Proposal of real-money option has annual-revenue potential of $5 billion for the online-gaming leader, but creates extensive legal issues to maneuver

Author

Thomaselli, Rich

Subjects
Zynga Game Network Inc. -- Marketing, Computer software industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Farmville cash is small potatoes. Social-media gaming leader Zynga, makers of such hit Facebook games as Farmville, Words With Friends and Zynga Poker, has publicly expressed a [...]

Published
2012

21. Pharma biz at standstill now, but the war is far from over

Author

Thomaselli, Rich

Subjects
Corporations -- Taxation, Tax deductions -- Laws, regulations and rules, Pharmaceutical industry -- Taxation, Government regulation, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI 'All's quiet on the Western front, but we're still in the war.' That's how John Kamp, executive director of the Coalition for Healthcare Communication, summed up the [...]

Published
2012

22. Intermezzo rouses drug category with $100M push; Pharma industry gets much-needed boost with potential blockbuster sleep aid

Author

Thomaselli, Rich

Subjects
Advertising agencies -- Contracts, Hypnotics -- Advertising -- Market research -- Growth, Sedatives -- Advertising -- Market research -- Growth, Pharmaceutical industry -- Advertising -- Contracts, Company growth, Marketing research, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Purdue Pharma is preparing for an event that has recently become rare in pharmaceuticals--a big-budget blitz for of a potential blockbuster drug. Intermezzo, which treats middle-of-the-night insomnia, [...]

Published
2012

23. NFL sidelines Reebok for Nike, touting switch as 'image evolution'; The swoosh is already reaping benefits of estimated $1.5 billion agreement to provide uniforms, apparel as team changes for Tebow, Manning will drive fans to buy new gear

Author

Thomaselli, Rich

Subjects
Nike Inc. -- Contracts, Thanksgiving Day, Athletic shoe industry -- Contracts, Sports sponsorship -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general, National Football League -- Contracts -- Advertising
Abstract

Byline: RICH THOMASELLI Just as it has branded Kickoff Weekend, Thanksgiving Day games, the playoffs and the NFL draft as big events, the National Football League is hyping next week's [...]

Published
2012

24. How discounters use sports as means to connect with customers; While Target and Walmart go big on auto-racing sponsorships, Kohl's has something for soccer fans and Kmart favors wrestling buffs

Author

Thomaselli, Rich

Subjects
Retail industry -- Marketing, Sports marketing -- Forecasts and trends, Company marketing practices, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Soccer moms, Nascar dads if Target, Walmart, Kmart and Kohl's are blue-collar to the core, then so are their sports sponsorships. Two of the four retailers are [...]

Published
2012

25. PRICELINE KILLS THE MESSENGER BECAUSE ADS WORKED TOO WELL; William Shatner spent 14 years as a stellar 'Negotiator,' but is retired as travel site moves into different direction

Author

THOMASELLI, RICH

Subjects
priceline.com L.L.C. -- Officials and employees -- Evaluation -- Management, Online travel services -- Officials and employees -- Evaluation, Online travel service, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI It was a case of advertising working too well. That's why Priceline.com decided to knock off its spokesman of 14 years, William Shatner. In the latest spot [...]

Published
2012

26. WILL MARKETERS FLOCK TO A BOWL IN INDY?

Author

Thomaselli, Rich

Subjects
Super Bowl Game (Football) -- Marketing, Special events -- Management, Company marketing practices, Company business management, Contract agreement, Advertising, marketing and public relations, Business, general, National Football League -- Contracts
Abstract

Byline: RICH THOMASELLI The city of Indianapolis, a sports-centric town that is no stranger to hosting big events, is getting ready for the biggest one of all. But when it [...]

Published
2012

27. Sidelined NBA players risk forfeiting at least $20M in marketing contracts; Rookies, especially, lose a chance to make an impression and big endorsement deals

Author

Thomaselli, Rich

Subjects
Endorsement advertising -- Evaluation, Basketball players -- Endorsements, Lockouts -- Reports, Company marketing practices, Contract agreement, Advertising, marketing and public relations, Business, general, National Basketball Association -- Marketing -- Contracts -- Endorsements
Abstract

Byline: RICH THOMASELLI The National Basketball Association lockout is expected to cost second-tier players and rookies $20 million in marketing deals if the entire season is canceled--and that's a conservative [...]

Published
2011

28. Sponsors start withdrawing as Penn State embroglio gets ugly; Cars.com backs out of last weekend's game, Sherwin-Williams pulls logo off press backdrop

Author

Thomaselli, Rich

Subjects
Football coaches -- Investigations, Child sexual abuse -- Investigations, Company legal issue, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI AS MORE AND more horrendous details emerge from the child sexual-abuse case brought against former Penn State assistant football coach Jerry Sandusky, sponsors are quickly backing away [...]

Published
2011

30. Francois fights to right Fiat fiasco; New brand chief admits 'awareness problem' but defends J. Lo as one way to fix it

Author

Thomaselli, Rich

Subjects
Chrysler L.L.C. -- Conferences, meetings and seminars -- Management, Fiat Motors of North America Inc. -- Marketing -- Advertising -- Management -- Company sales and earnings, Automobile industry -- Marketing -- Advertising -- Management -- Company sales and earnings -- Conferences, meetings and seminars, Company marketing practices, Company business management, Automobile Industry, Company earnings/profit, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI 'I don't think we have a car problem; people love the car,' said Olivier Francois, chief marketing officer and head of brand marketing communications for Fiat-Chrysler, speaking [...]

Published
2011

31. IMG offers national marketers regional access to NCAA sports; UPS, Old Navy ink deals that will allow them to tap potential of rabid fan bases of 68 schools

Author

Thomaselli, Rich

Subjects
Turner Sports Inc. -- Contracts, ESPN Inc. -- Contracts, Cable television broadcasting industry -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general, NCAA -- Contracts
Abstract

Byline: RICH THOMASELLI College sports means big money for media. ESPN's four-year, $500 million deal to broadcast college football's Bowl Championship Series national title games, and the 14-year, $11 billion [...]

Published
2011

32. IT'S THE 10TH ANNIVERSARY OF 9/11; ARE YOU READY FOR SOME FOOTBALL?

Author

Thomaselli, Rich

Subjects
Sports associations -- Rites, ceremonies and celebrations, Advertising, marketing and public relations, Business, general, Major League Baseball -- Rites, ceremonies and celebrations, National Football League -- Rites, ceremonies and celebrations
Abstract

Byline: RICH THOMASELLI The National Football League and Major League Baseball both have ambitious yet reverent plans to commemorate the 10th anniversary of Sept 11. The NFL will announce the [...]

Published
2011

33. SMALL AGENCY AWARDS 2011; David & Goliath

Author

Thomaselli, Rich

Subjects
David and Goliath L.L.C. -- Achievements and awards -- Management -- Services -- Forecasts and trends -- Officials and employees, Advertising agencies -- Achievements and awards -- Management -- Services -- Forecasts and trends -- Officials and employees, Company business management, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI AGENCY OF THE YEAR 76-150 EMPLOYEES GOLD David & Goliath With gutsy spots for Kia, Universal Studios and Carl's Jr. under its belt, risk-taking shop warns it's [...]

Published
2011

34. THE MOM EFFECT

Author

Thomaselli, Rich

Subjects
Riddell Inc. -- Cases, Brain -- Concussion, Football players -- Cases, Sporting goods industry -- Cases, Company legal issue, Advertising, marketing and public relations, Business, general, National Football League -- Cases -- Officials and employees
Abstract

Byline: RICH THOMASELLI What Everlast is to boxing, that's what Riddell is to football. The company has been in business since 1929, and in 1939 its innovative football helmet design [...]

Published
2011

35. Season likely saved, but injury suit plagues NFL

Author

Thomaselli, Rich

Subjects
Riddell Inc. -- Cases, Brain -- Concussion, Football players -- Cases, Sporting goods industry -- Cases, Company legal issue, Advertising, marketing and public relations, Business, general, National Football League -- Cases
Abstract

Byline: RICH THOMASELLI The national football League lockout might be just about over, salvaging a $12 billion ecosystem encompassing everything from TV ad revenue and sponsor activations, canceled fantasy football [...]

Published
2011

36. JACQUELINE PARKES: CMO OF MLB'S TRUE GOLDEN AGE; The exec talks Fan Cave, how to pitch baseball and learning from the Muppets

Author

Thomaselli, Rich

Subjects
Sports associations -- Officials and employees, Company business management, Advertising, marketing and public relations, Business, general, Major League Baseball -- Officials and employees
Abstract

Byline: RICH THOMASELLI Jacqueline Parkes was almost literally born for her job in Major League Baseball. The daughter of James C. Parkes, team physician for the New York Mets from [...]

Published
2011

37. FDA guidelines set for '10 still nowhere to be seen; Pharma companies still waiting for social-media guidance, but a new 60-day public-comment period was just opened

Author

Thomaselli, Rich

Subjects
United States. Food and Drug Administration -- Laws, regulations and rules, Advertising expenditures -- Analysis, Social media -- Laws, regulations and rules, Pharmaceutical industry -- Advertising -- Laws, regulations and rules, Government regulation, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Still waiting on those Food and Drug Administration pharmaceutical guidelines for social media and online advertising? Don't hold your breath. The FDA has opened a 60-day public-comment [...]

Published
2011

38. THE NHL'S COME FAR, BUT JOHN COLLINS WANTS MORE; CMO-turned-COO still sees 'unlimited opportunity' and is leaning on partnerships, digital media to build community

Author

Thomaselli, Rich

Subjects
Bridgestone NHL Winter Classic (Hockey), Sports associations -- Officials and employees -- Growth, Company growth, Advertising, marketing and public relations, Business, general, National Hockey League -- Officials and employees -- Growth
Abstract

Byline: RICH THOMASELLI By all accounts, the National Hockey League is experiencing record growth. Led by increases in sponsorship and merchandise sales, corporate investment in its big events and impressive [...]

Published
2011

39. Summer travel expected to be up despite gas prices; Industry counts on pent-up post-recessionary demand to fill hotel rooms, cruises, theme parks

Author

Thomaselli, Rich

Subjects
Travel industry -- Marketing -- Statistics, Gas industry -- Prices and rates -- Economic aspects, Company marketing practices, Company pricing policy, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI The economy is still sluggish, and gas prices are nearing $4 a gallon. But travel experts say it's unlikely that people craving an escape will be satisfied [...]

Published
2011

40. FIELD OF SCREAMS: LOSS OF SUPER BOWL WOULD FLUSH $11B DOWN THE DRAIN; 100 million pounds of wings,12 million bags of chips and hopes of host city, hoteliers and advertisers on the line

Author

Thomaselli, Rich

Subjects
Advertising, marketing and public relations, Business, general, National Football League
Abstract

Byline: RICH THOMASELLI It might be an advantage for players in the epic tussle over next year's NFL season since a federal judge called the 45-day NFLlockout illegal and sent [...]

Published
2011

41. Looking for guidance, pharma left waiting; Industry would prefer some sort of rulemaking for social media, but FDA delays

Author

Thomaselli, Rich

Subjects
United States. Food and Drug Administration -- Laws, regulations and rules, Internet/Web advertising -- Laws, regulations and rules, Internet marketing -- Laws, regulations and rules, Health care industry -- Advertising -- Laws, regulations and rules, Pharmaceutical industry -- Advertising -- Laws, regulations and rules, Health care industry, Government regulation, Internet/Web advertising, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI The biggest regulatory issue involving the pharmaceutical and health-care industries is actually a lack thereof. The Food and Drug Administration has continually delayed the announcement of new [...]

Published
2011

42. Power Balance case shows that there are limits to self-regulation; Companies snitching on one another is feature of the system, but it only works if the competitors care

Author

Thomaselli, Rich

Subjects
Advertising agencies -- Laws, regulations and rules, Industry self-regulation, Government regulation, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI In the U.S., self-regulation goes a long way. The ad industry polices itself in a sort of skewered reality where it's less about having each other's back [...]

Published
2011

43. NBA labor strife could ruin the strongest season in years; Current agreement expires June 30; at stake is $1 billion in TV ad revenue and a chunk of $2.7 billion licensed products market

Author

Thomaselli, Rich

Subjects
Television advertising -- Usage -- Statistics, Sports associations -- Contracts -- Negotiation, mediation and arbitration, Financial statements -- Negotiation, mediation and arbitration, Work -- Contracts -- Negotiation, mediation and arbitration, Contract agreement, Advertising, marketing and public relations, Business, general, National Basketball Association -- Contracts -- Negotiation, mediation and arbitration
Abstract

Byline: RICH THOMASELLI Halfway through the 2010-11 National Basketball Association season, it's already been one of the finest in league history by almost every metric--just one more reason why a [...]

Published
2011

44. Over $12 billion could be sidelined if NFL lockout puts end to 2011 season; Forget the players and owners; networks, sponsors, websites, fantasy leagues, sports bars and stadium workers will be real losers

Author

Thomaselli, Rich

Subjects
Advertising agencies -- Contracts, Sports associations -- Contracts -- Advertising -- Forecasts and trends, Contract agreement, Market trend/market analysis, Advertising, marketing and public relations, Business, general, National Football League -- Contracts -- Advertising -- Forecasts and trends
Abstract

Byline: RICH THOMASELLI Fan outrage would be the least of the fallout if a breakdown in negotiations leads to an NFL lockout during the 2011 season. Add up lost TV [...]

Published
2011

45. THE INFUENCERS; Jeff Pash

Author

Thomaselli, Rich

Subjects
Sports associations -- Officials and employees, Company business management, Advertising, marketing and public relations, Business, general, National Football League -- Officials and employees
Abstract

Byline: RICH THOMASELLI GENERAL COUNSEL, EXEC VP-LABOR NATIONAL FOOTBALL LEAGUE He's no star quarterback, yet Pash is carrying the ball that determines whether there will be NFL games this year [...]

Published
2011

46. WHAT 'SNOWPOCALYPSE' COST BUSINESS; Retailers lost at least $1billion. The travel industry? Incalculable goodwill

Author

Thomaselli, Rich

Subjects
Retail industry -- Economic aspects -- Evaluation, Travel industry -- Economic aspects -- Traffic, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI Call it the billion-dollar snowstorm. The day-after-Christmas blizzard that virtually paralyzed the Northeast and dumped snow as far south as South Carolina could end up costing an [...]

Published
2011

47. AMERICA'S HOTTEST BRANDS; BUICK

Author

Thomaselli, Rich

Subjects
General Motors Co. -- Marketing, Automobile industry -- Marketing, Automobiles -- Marketing, Company marketing practices, Automobile Industry, Advertising, marketing and public relations, Business, general, Buick (Automobile) -- Marketing
Abstract

Byline: RICH THOMASELLI CRAIG BIERLEY, ADVERTISING AND PROMOTIONS DIRECTOR, BUICK AND GMC One of America's Hottest Brands of 2010 used to be a hot brand in 1910.And for about 80 [...]

Published
2010

48. Pfizer/Wyeth matchup yields surprisingly seamless combo; Few conflicts exist in betrothal, but Pfizer likely to wear the pants

Author

Thomaselli, Rich

Subjects
Wyeth -- Mergers, acquisitions and divestments -- Marketing, Pfizer Inc. -- Mergers, acquisitions and divestments -- Marketing, Pharmaceutical industry -- Mergers, acquisitions and divestments -- Marketing, Company marketing practices, Company acquisition/merger, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI It's a huge integration-Pfizer's $68 billion acquisition of Wyeth-yet it appears to be devoid of marketing and agency conflicts. 'When you look at the product lineup and [...]

Published
2009

49. How Wyeth could remedy Pfizer; Acquisition of brands such as Advil would balance out DTC falloff

Author

Thomaselli, Rich

Subjects
Wyeth -- Mergers, acquisitions and divestments, Johnson & Johnson -- Mergers, acquisitions and divestments, Pfizer Inc. -- Mergers, acquisitions and divestments, Pharmacia Corp. -- Mergers, acquisitions and divestments, Pharmaceutical industry -- Mergers, acquisitions and divestments, Company acquisition/merger, Advertising, marketing and public relations, Business, general
Abstract

Byline: RICH THOMASELLI pfizer is already the world's-largest drug maker, and its potential acquisition of Wyeth would return the pharma giant to what it was several years ago: an expansive [...]

Published
2009

50. NBA, MLB rethink liquor, gaming deals; Beleaguered sports leagues warm up to taboo categories

Author

Thomaselli, Rich

Subjects
Liquors -- Advertising -- Laws, regulations and rules, Gambling industry -- Alliances and partnerships, Government regulation, Advertising, marketing and public relations, Business, general, National Basketball Association -- Alliances and partnerships, Major League Baseball -- Alliances and partnerships
Abstract

Byline: RICH THOMASELLI In an effort to unearth new revenue streams as sponsors pull back on budgets, at least two professional sports leagues are aligning with categories that were previously [...]

Published
2009

Catalog

Books, media, physical & digital resources
See catalog results