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How Wyeth could remedy Pfizer; Acquisition of brands such as Advil would balance out DTC falloff
- Source :
- Advertising Age. January 26, 2009, Vol. 80 Issue 3, 4
- Publication Year :
- 2009
-
Abstract
- Byline: RICH THOMASELLI pfizer is already the world's-largest drug maker, and its potential acquisition of Wyeth would return the pharma giant to what it was several years ago: an expansive [...]
- Subjects :
- Wyeth -- Mergers, acquisitions and divestments
Johnson & Johnson -- Mergers, acquisitions and divestments
Pfizer Inc. -- Mergers, acquisitions and divestments
Pharmacia Corp. -- Mergers, acquisitions and divestments
Pharmaceutical industry -- Mergers, acquisitions and divestments
Company acquisition/merger
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.192868195