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NFL sidelines Reebok for Nike, touting switch as 'image evolution'; The swoosh is already reaping benefits of estimated $1.5 billion agreement to provide uniforms, apparel as team changes for Tebow, Manning will drive fans to buy new gear
- Source :
- Advertising Age. March 26, 2012, Vol. 83 Issue 13, p0003.
- Publication Year :
- 2012
-
Abstract
- Byline: RICH THOMASELLI Just as it has branded Kickoff Weekend, Thanksgiving Day games, the playoffs and the NFL draft as big events, the National Football League is hyping next week's [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 83
- Issue :
- 13
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.284563602