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1. The social evolution: social media are changing the way people interact with brands, Nick Hughes looks at how companies are adapting to the new era

2. Tesco tills will be a' jingling: exclusive research for The Grocer reveals how consumers will be spending their money this Christmas

3. Consumer perceptions of own brands: international differences

4. Every little helps

5. Life after Clubcard

6. Every little helps; Loyalty cards and insurance

7. DATA STRATEGY: Tesco promo on Facebook prompts mass complaints

8. LEAHY'S TIPS: Five things travel companies can learn from Tesco

9. The Week: Branding News - Tesco scraps customer offer

10. News

11. TRUSTED BRANDS SURVEY: Britain's most trusted brands

12. OBSERVATIONS: Mixed Messages

13. OBSERVATIONS: Assortment Seen As Too Limited

14. Save the environment, the polar bears and money on your bills

15. IN BRIEF: Tesco will no longer accept cheques

16. INITIATIVE 1:Tighten Up Assortment

17. Tesco Battles to Stay in Stock

18. Bring it on home to me

19. Tesco pledges to repair any cars damaged by its petrol

20. UK: Waitrose ranks first for customer loyalty, Tesco drops

21. VERTICAL MARKETS: Cazenove

22. LEADER: Why 'customer' has become a dirty word

23. Building brand webs: customer relationship management through the Tesco Clubcard loyalty scheme

24. Tesco adds Food Club to loyalty portfolio

25. Consumer Group Boycotting Tesco For RFID Use

26. The success of the Tesco Clubcard in winning customer loyalty

27. Gay choice

28. How to innovate to keep your customers busy?

29. Tesco shows it's under-resourced online--but that may be part of the plan

30. Tesco soothes voice in the nagging area

31. Sainsbury's is all set for Saturdays

32. Star order: Tesco: smooth ordering; full delivery

33. The right place, the right time

34. The Grocer 33: service and availability: check out how our mystery shoppers fared this week

35. Star order: Tesco: easy ordering; spot-on delivery

36. Staking a fashion claim: in four years, Tesco has driven prices down 30%. Clothing chief John Hoerner gives a rare interview to Liz Hamson

37. A night drive on availability

38. The latest on listening to customers BOOK REVIEW HIDDEN IN PLAIN SIGHT: It worked for Amazon and the iPod but will adopting the perspective of purchasers work for Tesco in the US, asks Jonathan Birchall

39. Tesco to fore at Christmas

40. Blue Nuns get credit for wine

41. TESCO CUSTOMER LOYALTY ON WANE

42. Co-op will restore 'divi' in move to lure customers from rivals

43. Clothing maker puts brand on new business model: Cherokee now assists its customers with design, manufacturing.

44. Hot topic

45. Reptiles lurk in the aisles

46. Leader

47. Tesco changes policy over coupons as cash

48. Tesco.com refunds the difference

49. Packaging not excessive, say Tesco shoppers

50. Clubcard 1 was Tesco's lethal weapon. What of the sequel? No expense has been spared with the remake of Tesco's blockbuster Clubcard. But will the gamble on a double-points loyalty card prove an expensive flop

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