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The latest on listening to customers BOOK REVIEW HIDDEN IN PLAIN SIGHT: It worked for Amazon and the iPod but will adopting the perspective of purchasers work for Tesco in the US, asks Jonathan Birchall

Authors :
Birchall, Jonathan
Source :
The Financial Times. April 11, 2007, 10
Publication Year :
2007

Abstract

Tesco, the UK's biggest supermarket chain, is about to launch a 'new and exciting concept in retail' in the US. When its Fresh & Easy stores open later this year, [...]

Details

Language :
English
ISSN :
03071766
Database :
Gale General OneFile
Journal :
The Financial Times
Publication Type :
News
Accession number :
edsgcl.161826403