The success of the Tesco Clubcard in winning customer loyalty

Subjects

Subjects :

Tesco PLC -- Customer relations
Customer loyalty -- Management
Customer loyalty -- Comparative analysis
Discount cards -- Influence
Supermarkets -- Customer relations
Company business management
Business
Business, international
Retail industry

Details

Language :

English

ISSN :

09590552

Volume :

32

Issue :

7

Database :

Gale General OneFile

Journal :

International Journal of Retail & Distribution Management

Publication Type :

Periodical

Accession number :

edsgcl.133675827