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Byline: Maureen Morrison and Matthew Creamer Ever since McDonald's started serving up 59C/ hamburgers and supermarkets launched private-label lines, value has come to mean one thing--cheap. But a new realization [...]

Byline: JACK NEFF The secret for Procter & Gamble Co. was Brussels sprouts. When inspiration struck, the packaged-goods marketer's team on Secret deodorant was at an offsite meeting at Boca, [...]

Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- 'Turn up your man smell' -- from a hopeful new friend: Old Spice. [...]

NEW YORK -- Procter & Gamble's Pampers brand uses digital media to chronicle the birth of parents via a Web series called A Parent Is Born.The show launches today and [...]

NEW YORK -- Reckitt Benckiser's French's Mustard mixes family-friendly, feel-good themes with a value message in an integrated, multimedia push touting the brand's namesake condiment.The program includes in-store displays, heavy [...]

NEW YORK -- In this sluggish economy, Procter & Gamble has rolled out a new ad campaign for its Swiffer brand that aims to instill consumer confidence in the household-care [...]

Byline: laurel wentz Leticia Dibildox and Procter & Gamble Co.'s Hispanic agency Conill undertook a four-week in-depth U.S. research tour called Project Immersion, including 'closet interviews' at home to talk [...]

A viral spot for Charmin might be one of the few toilet-paper ads to actually address, well, you know what toilet paper is really for. ' Little Bit Rude' was [...]

Say the word laundry, and most people groan. But for MediaVest and its client Procter & Gamble, laundry took on a whole new meaning thanks to a radio plan that [...]

Byline: JON LAFAYETTE It's one thing to talk about enhancing measurement data to determine how much an ad engages consumers, and quite another to write a check for it. Procter [...]

DALLAS -- Independent interactive ad agency imc2 has launched a Web site for Procter & Gamble's Secret Sparkle Body Spray aimed at teenage girls, the shop said. The Web site [...]

Lowe has created a press and poster campaign to launch Sure's new Activresponse, a body-responsive anti-perspirant for women. The ads, which break on 3 May, are part of a pounds [...]

Procter & Gamble is axing its Daz 'doorstep challenge' after ten years and replacing it with a soap opera-style advertising campaign. The challenge has been fronted by numerous celebrities, including [...]

Procter & Gamble has launched an interactive TV ad for its Fairy Liquid and Fairy Non-Bio brands. Designed by Grey Interactive, the ads on Sky Digital support Fairy's promotion of [...]

Using many different digital agencies for sites has led to confusion. FMCG companies have frequently been lambasted for being slow to adopt the internet as a serious advertising and marketing [...]

PZ Cussons is attempting to carry the appeal of its Carex range to a larger audience with advertising warning people of the hygiene hazards created when they fail to wash [...]

Cussons' Imperial Leather is extending its Foamburst brand with the launch of Scent-sations, a premium range of shower products aimed at young women. The range is being backed by a [...]

'Mankind cannot stand too much reality,' said the poet. He could have added: 'Particularly in their advertising.' 5 Take the new BT commercial, for example. Shot in gritty real-life documentary [...]

I only mention the war by way of introduction to J. Walter Thompson's newTV campaign for Persil Non-Bio and the fact that the family is back from a week's roasting [...]

Jeyes Group is revamping its Parozone bleach brand, and adding two fragrances to coincide with a £2m TV ad campaign supporting its Fizz Tabs and flushable Toilet Wipes. The campaign [...]

Unilever has made the first move towards streamlining its agency arrangements to mirror its plans to axe hundreds of brands from its 1,600-strong portfolio. The move follows a pitch between [...]

Agency's Proposal Takes 'No Rinse' Positioning One Step Further NEW YORK--Building on a successful 'no need to rinse' positioning, Saatchi & Saatchi is developing a new campaign for Procter & [...]

THIS WEEK'S CAMPAIGNS INCLUDE AN HTML EMAIL, ONE Web film, two games, some banners, a few buttons and an Eyeblaster. It's an encouraging mix of media from which to judge, […]

Comcast Spotlight this week will launch a multiplatform advertising campaign to promote Procter & Gamble's Old Spice Body Wash to men 18-34, 'on-air, on-site, online and on-demand,' said Nancy Newman, [...]

NEW YORK--Procter & Gamble is poised to launch a major counterattack against Lever Bros. in the $1.6-billion soap market by restaging one of the cornerstones of its business, the 113year-old [...]

5 NEW YORK--As part of its multi-million dollar expansion into the U.S. beauty care market, Procter & Gamble has rolled out its second entry into the growing $180 million liquid [...]