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PZ Cussons uses hygiene warnings in advertising for its Carex brand
- Source :
- Campaign. August 30, 2002, 08
- Publication Year :
- 2002
-
Abstract
- PZ Cussons is attempting to carry the appeal of its Carex range to a larger audience with advertising warning people of the hygiene hazards created when they fail to wash [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.90911168