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13. Online Focus Groups.

Author

Stewart, David W. and Shamdasani, Prem

Subjects
WEB 2.0, BANDWIDTHS, FOCUS groups, ADVERTISING agencies, ADVERTISING, DECISION making
Abstract

The rise of Web 2.0, the advent of greater bandwidth, and new technology platforms have made it possible to extend the range of focus-group research to the online environment. This provides advertising researchers, advertising agencies, and advertisers with opportunities to reach consumers who were heretofore difficult to reach, to create groups with new and different compositions, and to use online collaborative tools not readily available in face-to-face groups. This article reviews online focus-group research, identifies several types of online groups, and contrasts the uses and results of online focus groups with the uses and results of face-to-face focus groups. The article concludes that online and face-to-face venues for focus-group research are complementary, with online focus-group research opening new opportunities for gathering data to inform advertising research, theory, and decision making. The article also suggests that differences between online focus-group research and face-to-face focus-group research, with respect to group interaction and the ability to obtain information, are being eroded as technology provides greater opportunities to create social presence in an online environment. [ABSTRACT FROM PUBLISHER]

Published
2017
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14. Antecedents and consequences of service quality in consumer evaluation of self-service internet technologies

Author

Shamdasani, Prem, Mukherjee, Avinandan, and Malhotra, Neeru

Subjects
Consumer behavior -- Analysis, Online services -- Analysis, Online services -- Quality management, Self-service -- Analysis, Self-service -- Quality management, Cable television/data services, Online services, Business, Business, international
Abstract

It is found that perceived control by consumers of self-service Internet technologies has the strongest influence on service quality evaluation. Perceived speed of delivery, reliability, and enjoyment are also major factors in service quality perceptions. It is also found that perceived customer value has a big effect on continued interaction.

Published
2008

16. Location, Location, Location: Insights for Advertising Placement on the Web

Author

SHAMDASANI, PREM N., STANALAND, ANDREA J. S., and TAN, JULIANA

Subjects
Online services -- Marketing -- Research, Electronic marketing -- Research, Marketing industry -- Research, Advertising, marketing and public relations, Business, Company marketing practices, Cable television/data services, Online services, Research, Marketing
Abstract

This research addresses web advertising placement issues by examining two main variables: website reputation and the relevance between website content and banner ad product category. Online data collection using adapted [...]

Published
2001

19. Focus Groups

Author

Stewart, David, primary, Shamdasani, Prem, additional, and Rook, Dennis, additional

Published
2007
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