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AN EXPERIMENT ON GIFT-GIVING AND RECIPROCITY IN THE RETAIL RELATIONSHIP CONTEXT.

Authors :
Mukherjee, Avinandan
Shamdasani, Prem N.
Source :
AMA Summer Academic Conference Proceedings; 2005, Vol. 16, p333-340, 8p
Publication Year :
2005

Details

Language :
English
Volume :
16
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
84272779