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The article looks at the role of Apple Computer Inc.'s Chief Executive Michael Spindler. The old Apple magic is gone. Anything that an Apple can do, a clone based on an Intel microprocessor can now do just as well. In a world of Windows, Apple will be driven to the wall. Michael Spindler, who has been running the company since last June, must manage the difficult task of keeping his head in the clouds, while his feet are planted firmly on the ground. Within a month of taking over as chief executive from John Sculley, Spindler began dealing with unpleasant realities. Out the door never to return went 2,100 of Apple's 13,000 permanent employees. Even Bill Fernandez, Apple's first employee, reportedly was not spared. INSET: Friends of Apple.

Discusses the decision of John Sculley, the chairman and chief executive officer (CEO) of Apple Computer Inc. to resign from his position as CEO. His efforts to become U.S. Secretary of Commerce; His remarks about the performance of the company in the personal computer business; Appointment of President Michael Spindler as the CEO of the company; Reasons given by Sculley for his decision. INSETS: Big hit? Or Sculley's folly?;How the new hand-held digital devices stack up.;No lead lasts long..

Reports on the management strategy of Michael H. Spindler, new CEO of Apple Computer Inc. Success in the near-term; Problem of getting enough market share to ensure that Apple does not become a marginal player in the personal computer (PC) market; Share of the world and United States (US) markets; Search for the innovative edge; Spindler's passion and vision for the company.

Considers whether new Apple Computer Inc. chief executive officer (CEO) Michael Spindler can bring back the success of the firm's glory days. Why Apple is attempting to move beyond personal computers (PC); The `Newton,' a handheld communicator; Other products in development; Additional information.

Reports on the business strategies of the appointed chief executive officer (CEO) of Apple Computer Inc., Gilbert F. Amelio in the United States. Amelio's revival of National Semiconductor Corp.; Problems in the financial and business operations of Apple; Merger negotiations with Sun Microsystems Inc.; Details of Apple's troubles which led to the resignation of former CEO Michael Spindler and the appointment of Amelio.

Reports on Apple Computer Inc. chief executive officer Michael Spindler's views on the company's goals and directions. Licensing of the Macintosh OS; Integration of video into Macintosh computers; Connectivity; Interoperability of personal computers; Powerbook promises.

Quotes a Apple's former chief executive officer Michael Spindler's farewell electronic mail to employees.

Reports that the Apple Computer's board of directors refused to speak out about the future of the company and its chief executive officer Michael Spindler. Doubt over whether a reorganization will fix problems; Business losses in the quarter.

Focuses on Apple Computer Inc. chief executive officer (CEO) Michael Spindler's search for low-cost products in the company's fight to regain worldwide market share. Rumors of the company's sale to unknown buyers; Recruitment and transfer of employees to form a core group called customer solution commandos; Testing of Windows 95.

Reports on Apple Computer Inc.'s efforts to win over business costumers. Turnaround plan of CEO Michael Spindler; Products, prices and attitudes to make buying Macs a choice for business; Client/server software for Macs.

Updates the situation at Apple Computer in February 1996 with news that Michael Spindler is being replaced as chief executive officer and that its possible deal with Sun Microsystems may be history. Apple's new boss Gil Amelio and what he brings to his new position at the company; Uphill battle to recover from lost millions under Spindler; Financial information; Reasons for the lost deal with Sun including price offered as not high enough; Other issues.

Reports how Apple Computer Inc. is experiencing a slowdown in revenue growth, weak sales of the aging Apple II and problems with employee morale. CEO John Sculley's strategies including appointment of Michael H. Spindler as chief operating officer; Spindler's challenges and responsibilities.

Reviews the continuing problems of Apple Computer. Quarterly earnings below expectations; Recall on its new high-end laptops; Apple stocks plummeting; Appraisal of Michael Spindler's two-year-old reign as chief executive officer (CEO); How the difficulties are a sad comment on a company that has come to symbolize the classic American nerd-to-riches story; What experts are predicting about Apple's prospects for survival.

Focuses on the serious management crisis with Apple Computer Inc. as reported in November 1995, due to the departure of several top executives from the company. Loss to the company; Loss of CEO Michael H. Spindler; Related details.

Focuses on the reaffirmation of Michael H. Spindler as chief executive of Apple Computer Inc. Resignation of chief financial officer Joseph A. Graziano; Company's inability to afford the status quo; Drop in corporate stocks; Anxiety of employees over possible downsizing; Underforecasting of demand.

Reports on controversies surrounding Apple Computer Inc. chief executive Michael Spindler in the United States citing problems within Apple. Decline in the company's stock price; Possible bids from Oracle Systems Corp. and International Business Machines Corp.; Business operations and financial performance of Apple; Trends in the computer industry.

The article discusses the impact of the introduction of Microsoft's Windows 95 operating system on Apple Computer. According to chief executive officer Michael Spindler, Apple Computer will gain market share in 1995. He plans to ease out of commodity markets and focus on the creative and education sets. It was learned that Apple has made only a few youth-oriented advertisements and is planning an infomercial. In addition, Spindler will scrap a return policy in relation to Macintosh units being returned by unhappy buyers.

Profiles Michael Spindler, the new chief executive officer (CEO) of Apple Computer Inc. Why Spindler is known for his organizational savvy and cost-cutting ability; Overview of his employment record in industry; Predictions about how successful he can be; Additional information.

Reports on the plans of Apple Computer chief executive officer Michael Spindler for the company. Problems encountered by the company; Shift from a product and sales company to one that picks a few customer markets; Marketing of the Power Mac operating system.

Lists ten action items that Apple Computer Inc.'s Michael Spindler should focus on. Spindler's background; Cloning of the Macintosh; Porting of Macintosh operating system to Intel machines; Consolidation of product line; Benefits of working with third parties; Support and services for Macintosh customers; Protection of Macintosh owners' investment of software and peripherals; More.

This article reports that when former CEO of Apple Computer Inc. Michael Spindler stepped down, he wrote his colleagues a farewell, concluding with a line from the poem of the marketing guru of Silicon Valley, Regis McKenna.

Reports on the resignation of Joseph Graziano, chief financial officer of Apple Computer Inc. due to a difference of opinion with chief executive officer Michael Spindler. Rumors about the takeover by the International Business Machines Corp.; Spindler's opposition to takeover bids; Analysts' question about Apple's stand.

Reports on sales and product challenges faced by Michael Spindler, chief executive officer of Apple Computer Inc. Unfulfilled orders; Defect in the PowerBook 5300 computer; Merger negotiations between Apple and International Business Machines Corp.

Reports on an article in the July 17, 1995 issue of the `San Francisco Chronicle' which gives the belief of Michael Spindler, CEO at Apple Computer, that Intel rather than Microsoft is the top threat to the computer industry's health; Reasons for his statement.

Presents a quotation from Apple Computer Inc. chief executive officer Michael Spindler concerning the release of Macintosh computer clones.

Features quotations from executives of the computer industry in the United States. Includes Michael Spindler; Paul Brainerd; John Warnock.

Focuses on Apple chief executive officer Michael Spindler and his plans for the company. Vision for the future; Consumer relations; Emphasis on multimedia.

Reports on the dismissal of Michael Spindler as chief executive officer of Apple Computer Inc. Recruitment of former National Semiconductor Corp. chairman Gilber Amelio to replace Spindler; Wall Street's reaction to the changes; Comments from Apple's investors on Spindler's dismissal.

Focuses on upgrades made by Apple Computer Inc. for its computer products following the replacement of Michael Spindler by Gilbert Amelio as the company's chairman. Introduction of Power Computing's Power 100 models; Consumer response for the company's products; Comments.

Discusses developments in the computer industry. Joseph Graziano's alleged plans to leave Apple Computer Inc.; Closed-door meeting and stinging memo from Apple chief executive officer (CEO) Michael Spindler; Details of survey regarding Apple's record-setting unit shipments; Need for Apple to make corporate purchases; International Data's annual European Information Technology Forum.

Reports on Apple Computer chief executive officer Michael Spindler's remarks on the potential impact of Common Hardware Reference Platform (CHRP) specification. Macintosh clone vendors that are waiting for CHRP-based machines; Companies involved in the development of the specification; Impact of the specification on the Macintosh computer market.

Focuses on Apple Computer chief executive officer (CEO) Michael Spindler's views on Microsoft. Apple Computer's advantages over Microsoft in terms of the compatibility of its products with other systems; Reason why Microsoft shifted the focus of its marketing efforts for Windows 95 from the business world to the consumer market; Comment on product shortages; Ultimate achievement of Microsoft 95.

Reports that Apple Computer Incorporated, have shaken former chief executive officer Michael Spindler from its organization, and replaced him with Dr Gilbert Amelio. What Spindler ousting represents; Criticism of Apple for underforcesting its best products; Apple Australia revenue status.

The article presents news related to the advertising industry. Apple Computer Inc. President-CEO Michael Spindler told shareholders at the annual meeting that Apple is looking for ways to push into the Hispanic market. Top executives at Jordan McGrath Case & Taylor Inc. are working on a transition plan that would include Chairman James Jordan selling some of his shares to another tier of managers. Procter & Gamble Co. has donated $1 million for community relief efforts in Kobe, Japan, following the devastating January 17, 1995 earthquake.

The article reports on Comdex/Fall, the computer industry's trade show in Las Vegas, Nevada. The estimated number of people who attended the computer show is 170, 000. Apple Computer Inc. president-chief executive officer Michael Spindler gave a keynote address. In addition, Microsoft Corp. chairman Bill Gates offered a new product demonstration about the future versions of Windows software. Meanwhile, WordPerfect Corp. unveiled a new consumer brand, WordPerfect Main Street and Motorola promoted its PowerPC chip at Comdex.

This article focuses on Apple Computer Incorporated's struggle to revive profits through cost cutting. That struggle took a surprising turn when John Sculley handed his CEO title to his chief lieutenant Michael Spindler, who is rumored to be planning massive layoffs. Those layoffs may be in the range of 10 percent of Apple's worldwide 14,500 employees and are designed to deal with shrinking profit margins from the escalating computer price wars. The cutbacks are expected to be companywide, including the marketing department, but would also include such areas as research & development that had largely been spared in past cuts. Advertising agencies say marketing executives at the personal computer marketer are likely to intensify the pressure on agencies as they react to Spindler's profitability edict. Though Apple continues campaigns for key lines like its PowerBook notebook computer, the company is investing heavily on advertisements designed to sell. Apple announced in early June 1993 that profits for the second half of the fiscal year ending September 30, 1993 will decline from a year ago and that more price cutting is ahead, a sign that the price war is not ending and Apple's profit problems may just be beginning.

Presents an interview with Apple Computer Inc. chairman and chief executive officer Michael Spindler. Optimism regarding 1995; Effect of the release of Windows 95 on Apple's strategy for Copland; Differentiation.

Reports on Michael Spindler's assumption of the post of chief executive officer at Apple Computer Inc. Shift to the PowerPC microprocessor; Re-engineering the pricing strategy; Announcement of a simplified, branded family of computers. INSET: The new regime (problems of Michael Spindler at Apple)..

Opinion. Presents excerpts of articles that comment and react to Apple Computer Inc. chief Michael Spindler and his actions. Questionability of management decisions; Description of Spindler's personality; Defence of the Macintosh-based computer business; Forecasts of computer industry observers; Problems faced by Apple.

Reports on the efforts of Apple Computer Inc. Chairman Michael Spindler to address criticisms from users and analysts who question whether the company's commitment to big business has been mostly lip service. Claim that the company is renewing its commitment to corporate customers; Plan to adopt a `fit in but stand out' strategy to make the Macintosh a better client throughout the enterprise. INSET: Apple goes a'courting..

Reports on the ouster of Michael Spindler as president and chief executive officer (CEO) of Apple Computer Inc. National Semiconductor Inc. chairman, president and CEO Gilbert Amelio as Spindler's replacement; Amelio's adamancy about having complete control over Apple; Channel reaction to Amelio's appointment.

The article presents the top terrible technology chief executive officers (CEOs) in the U.S. These includes Michael Cowpland, the CEO of Corel used insider information to sell the shares of Corel worth $20 million. It cites that Michael Spindler of Apple has become famouse for his annoying habits such as working, workload resulting to unmanageable stress, and rebuffing deals with Sun Microsystems. It also mentions that Sun Microsystems never turned a profit under Jonathan Schwartz.