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A HUMBLER APPLE TRIES SQUEEZING INTO PINSTRIPES.

Authors :
Rebello, Kathy
Eng, Paul
Source :
BusinessWeek; 10/3/94, Issue 3392, p94-95, 2p, 1 Color Photograph
Publication Year :
1994

Abstract

Reports on Apple Computer Inc.'s efforts to win over business costumers. Turnaround plan of CEO Michael Spindler; Products, prices and attitudes to make buying Macs a choice for business; Client/server software for Macs.

Subjects

Subjects :
AMERICAN business enterprises

Details

Language :
English
ISSN :
00077135
Issue :
3392
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
9410194706