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SPINDLER'S APPLE.

Authors :
Rebello, Kathy
Sager, Ira
Source :
BusinessWeek; 10/3/94, Issue 3392, p88-95, 6p, 2 Color Photographs, 6 Charts, 6 Graphs
Publication Year :
1994

Abstract

Reports on the management strategy of Michael H. Spindler, new CEO of Apple Computer Inc. Success in the near-term; Problem of getting enough market share to ensure that Apple does not become a marginal player in the personal computer (PC) market; Share of the world and United States (US) markets; Search for the innovative edge; Spindler's passion and vision for the company.

Details

Language :
English
ISSN :
00077135
Issue :
3392
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
9410194705