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Let's first get this straight--retail media networks (RMNs) aren't new. They have been around for several years. But, like other aspects of the digital advertising ecosystem, they reappeared as consumers [...]

ST. PETERSBURG, Fla. -- Gopuff, the go-to platform for immediate delivery of consumers' everyday needs, recently announced the expansion of its retail media network for full shopper journey campaigns. Gopuff [...]

The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won't go back to [...]

A field study and a follow-up experiment, which empirically assessed the efficacy of transformational appeals compared to informational appeals, suggest that transformational advertising affects consumers' initial retail experiences. Transformational appeals however, are not effective when a consumption experience is already defined. Key results of the study are presented.

Byline: Adrianne Pasquarelli It's no secret that retailers are spending less on advertising--the statistics point to plunges in print, TV and online. But what you won't find on the charts [...]

Roger Corbett, Woolworth's chief executive has started a new advertising campaign to promote the company's products. The initiative is Woolworth's answer to Coles Myer's petrol deals. The competition between the two food and liquors retailers and the strategies being adopted by Woolworth are discussed.

High street fashion retailers rarely commission television branding campaigns, preferring instead to rely on print ads of models posing stylishly in their clothes and getting good press coverage in the […]

The Middle East is a land of contrasts and extremes. So, too, is the region's confectionery and fine foods category. Many travellers may expect to find pralines and truffles from [...]

The RV industry can expect to see a change in the focus of The Go RVing campaign when Phase III is launched in January. Rather than pitch the RV lifestyle [...]

With the economy slowing down, gift retailers have been confronted with a climate different from the one they enjoyed one or two years ago, when boom times meant customers with [...]

Direct response television advertising has become important to brand managers at NordicTrack Inc and other consumer companies. Measurability in shipments, consumption, and market share are three of the factors that brand managers must consider in this form of advertising. The correlation of a new infomercial and retail sales is very noticeable, but there are considerable financial and contractural risks in infomercial use, also., Marshall Masko is the Senior VP of Marketing and Direct Response for Nordic Track, a company that continues to be at the forefront of the direct response television industry. Over [...]

Companies, from the industry giant Celestial Seasonings, to small, boutique shops, such as Todd & Holland Tea Merchants, are setting up shop on the electronic superhighway at a frenetic pace. [...]

Cooperative advertising plans are the solution to companies that want to compete effectively in the market retail market without increasing their advertising budget. A survey of home improvement companies revealed that only 70% of the market are using co-op funds to boost their advertising. According to the National Assn. for Promotional and Advertising Allowances, this leaves between $12 billion and $15 billion in unspent co-op ad funds. Advertising experts claim that co-op funding programs are successful when both retailer and manufacturer benefit from them., Competitors' ads seem to be everywhere. You know your store's ads should be there too - on the billboards and in the newspapers. But the high cost of advertising can [...]

Who needs Jamie? That seemed to be the message when Sainsbury's announced earlier this month that it was parting ways with its long-term brand ambassador. The split was presented as [...]

The trading figures for the festive season are in. After all the fanfare and investment in Christmas advertising campaigns, how did the UK's top retailers perform? Russ Lidstone investigates. It's [...]

Both the manufacturer and retailer benefit from cooperative advertising. This type of advertising enhances the image of the manufacturer's brand and ultimately prods consumers to buy. Furthermore, it strengthens the business relationship between the channel partners. However, channel conflict defeats the purpose of cooperative advertising. Manufacturers may not be aware that a channel conflict exists. They should be actively involved in cooperative advertising and they should include it in their overall marketing strategy.

Broke, scared, aging, and fickle. These are hardly terms most people would associate with a powerful leader. Yet these are among the words that most accurately describe today's retail customers [...]

Quality and price differentials across six different retail types were presented and analyzed. Findings showed that consumers' ability to conceptualize and categorize determines the market share gains of certain US retail types. This indicates that advertisers should consider not only the quality and price images of retail companies but also take into account the the differential between quality and price within the context of a company's retail type.

Despite a lack of research and agency involvement, instore is poised to become the fastest growing medium. Every few years, there's a new hot button in media that agencies, for [...]

Retail Comparative Price Practices in Newspaper Advertising Competitive economic conditions push retailers to increase price advertising, especially sales price advertising, in newspapers. Most recently, advertising in which price comparisons are [...]

With the economy in its current state of softness, co-op advertising is becoming more attractive to marketers, offering them a surefire way to maximize their investment in the positioning and […]

It began with shopping cart ads. Then came coupon kiosks, scrolling signs and even speaking signs. Today, in-store media is a $250-million business. It took a decade to legitimize the [...]

It began with shopping cart ads. Then came coupon kiosks, scrolling signs and even speaking signs. Today, in-store media is a $250-million business. It took a decade to legitimize the [...]

Martha Stewart. Whoopi Goldberg. Mary Kate Olsen. These are three examples of celebrities making news for reasons other than their core talents. When stars receive negative publicity, not only are […]

The financial benefits of a well-designed Yellow Pages ad for party retailers are discussed.

The need for good quality customer data cannot be overstated. Simply put, if the catalog doesn't arrive or is delivered to an unqualified prospect, a sale cannot be made. With [...]

Retail catalogs do more than just build traffic Once upon A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a [...]

Merchandise is the theme for J.C. Penney's advertising in an attempt to strengthen the relationship between the retailer and core customers, women age 25 to 54. Sears Roebuck & Co advertising expenditures will exceed $1.2 billion in 1997. Kmart will focus on the Martha Stewart line and Sesame Street children's clothing. Target is not disclosing its advertising plans., Shopping Spree: Retailers push marquee brands that fit shoppers' lifestyles With economists predicting that consumer spending may cool a bit during the second half of 1997, retailers are planning to [...]

Ironmongery Direct, a provider of trade products, has launched its first TV and radio ad campaign. The 30-second TV spot, by MostlyMedia, features former Hollyoaks actor Gary Cargill. -------------------- Did [...]

Byline: SHAREEN PATHAK SPINNING THE FAMILY BUSINESS From TV shows to clothing lines to books and boutiques, the Kardashians are proving that the family that enterprises together stays together Consider [...]

Byline: JACK NEFF Brands built with little or no media support were once relatively rare, but they've begun to proliferate in recent years. From Ben & Jerry's and Starbucks in [...]