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Start Over
Store wars
- Source :
- MEDIAWEEK. March 30, 1992, Vol. 2 Issue 13, p18, 5 p.
- Publication Year :
- 1992
-
Abstract
- Despite a lack of research and agency involvement, instore is poised to become the fastest growing medium. Every few years, there's a new hot button in media that agencies, for [...]
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 2
- Issue :
- 13
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.12309455