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Borne of e-commerce, retail media is here to stay

Authors :
Leigh, Andrea
Source :
Chain Drug Review. August 22, 2022, Vol. 44 Issue 12, p33, 1 p.
Publication Year :
2022

Abstract

The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won't go back to [...]

Details

Language :
English
ISSN :
01649914
Volume :
44
Issue :
12
Database :
Gale General OneFile
Journal :
Chain Drug Review
Publication Type :
Periodical
Accession number :
edsgcl.714291702