Search

Your search keyword '"Pilot Corporation of America -- Marketing"' showing total 5 results
Start Over Descriptor "Pilot Corporation of America -- Marketing"
5 results on '"Pilot Corporation of America -- Marketing"'

1. Pilot scheme: how effective is sports marketing? OPI speaks to one of its greatest champions Pilot CEO Ron Shaw and discovers how sports marketing has helped other businesses. (hot topic)

Author

Eyriey, Nick

Subjects
Pilot Corporation of America -- Marketing, Company marketing practices, Business, Business, international
Abstract

Pilot Pen's CEO Ron Shaw calls sports marketing 'one of the world's best secrets' and enthusiastically endorses its effectiveness. The company sponsors one of the world's leading tennis events which [...]

Published
2002

2. Starting a sales force from scratch

Author

Murray, Tom

Subjects
Sales management -- Case studies, Sales managers -- Human resource management, Sales personnel -- Training, Pilot Corporation of America -- Marketing, Lotus Development Corp. -- Marketing, Mama Tish's Italian Specialties -- Marketing
Abstract

Six months after joining Pilot Pen Corp. as national sales manager in 1975, Ronald G. Shaw decided he wanted to set up his own direct sales force. The primary reason? […]

Published
1991

3. Colors spur writing instrument sales

Subjects
Pilot Corporation of America -- Marketing, Stuart Hall Company Inc. -- Marketing, Scripto Tokai Corp. -- Marketing, Pens -- Marketing, Pens -- Innovations, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

Colors spur writing instrument sales CDR Roundup--Rapidly changing colors and fashions along with upgraded product mixes are driving growth in the back-to-school category, growth that crosses over into the home [...]

Published
1991

4. Pilot to feature sweepstakes

Subjects
Pilot Corporation of America -- Marketing, Sweepstakes -- Planning, Pens -- Marketing, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

Pilot to feature sweepstakes TRUMBULL, Conn.--Pilot Pen Corp. of America will feature a $100,000 'Win in an Instant' consumer game on selected products for its B-T-S season promotion. The sweepstakes [...]

Published
1991

5. Back-to-school, back to basics

Subjects
Jamesway Corp. -- Purchasing, Stuarts Department Stores Inc. -- Purchasing, Pilot Corporation of America -- Marketing, Stuart Hall Company Inc. -- Marketing, Paper Mate Products Inc. -- Marketing, Marvel Entertainment Group Inc. -- Marketing, Retail industry -- Purchasing, Paper products industry -- Marketing, Business, Retail industry
Abstract

Back-to-School, Back to Basics Environmental Goods, Recycled Paper Make Grade, Licensed Products Don't NEW YORK -- Multi-packs, recycled paper products and back-to-school basics are on the agenda for discounters attending [...]

Published
1991

Catalog

Books, media, physical & digital resources
See catalog results