Pilot scheme: how effective is sports marketing? OPI speaks to one of its greatest champions Pilot CEO Ron Shaw and discovers how sports marketing has helped other businesses. (hot topic)

Authors :: Eyriey, Nick
Source :: Office Products International. Nov, 2002, p53, 4 p.
Publication Year :: 2002
Abstract: Pilot Pen's CEO Ron Shaw calls sports marketing 'one of the world's best secrets' and enthusiastically endorses its effectiveness. The company sponsors one of the world's leading tennis events which [...]

Subjects :: Pilot Corporation of America -- Marketing
Company marketing practices
Business
Business, international

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