Search

Extended periods of time spent away from your desk highlight just how much email is being sent. It can take hours to plough through the messages that have popped into [...]

Dot-coms are foundering on the Nasdaq, but that's not stopping some of the largest online players from making major Internet ad buys. Amazon.com, the money-losing giant, topped the list of […]

How many marketers know the name of the latest dotcom venture to collapse? Probably a lot more than those who are aware that the internet could now be the cheapest [...]

PRIVATE A: America Online said Thursday that it will clarify its advertising to let users know it can't vouch for their privacy whenever they are on the Web. The move [...]

Used-car dealers who pay for advertising links, logos, color stripes and titles on AutoTrader.com Average about 200 leads a month Spend an average of $550 a month or $2.75 a [...]

First: There are too many banner ads out there. Second: Advertisers will have to invest more heavily in 'rich media' technology to steer an online consumer's increasingly jaded eyes their [...]

Long Island radio stations appear to be dodging a bullet that is hitting New York City broadcasters: the loss of Internet company advertising, which began plunging this summer and has [...]

There's nothing soft at all about the money financial firms are dedicating to advertising. According to the latest numbers available form Competitive Media Reporting, at mid-year the ten biggest spenders [...]

For TV viewers, the holidays just won't be as fun this year as last. In 1999, investors in e-commerce startup ventures acted as a kind of National Endowment for Creative [...]

2001 dot-com spending is the big X factor for now-bulging business books Want a tangible example of how the dot-com revolution has driven the current economic boom? Look no further [...]

Mellow Although the market is working at a slower pace than last year, there are deals getting done for fourth quarter. Active categories include pharmaceutical, dot-com retailing and high tech [...]

Ad spending by dot-coms in traditional media is crashing back to reality, as last week's Page 1 report in Ad Age made clear. It's no surprise given the dot-com debacle. [...]

Companies who delay investing web advertising and continue to plough resources into television ads will miss out on the increasing number of consumers spending time on the internet, according to [...]

Kmart Corp. boogie oogies in back-to-school TV spot Kmart Corp.'s back-to-school marketing extends to the African-American market with a new TV commercial 'Boogie Oogie school bus' via Don Coleman Advertising, [...]

The UK internet service provider Freeserve plans to sell advertising on the standalone sites of its content partners. It split with its advertising sales network, DoubleClick, earlier this year and [...]

Many of the millions of pounds that dotcom companies spend on advertising is being wasted, according to a survey for the advertising agency CDP. The study found that much of [...]

Online Ads to Surpass TV According to a study from The Myers Group, advertisers will spend more on online advertising than on network broadcast television advertising by 2005. The media [...]

Dotcom advertising has been boosting radio revenue, but it has done so by increasingly cluttering the radio airwaves, according to Empower MediaMarketing. While the number of commercial units in 16 [...]

Spending figures for dot-com advertisers are rolling in, fixing a billion-dollar exclamation point to Internet players high-profile efforts to register in the minds of mainstream consumers. But analysts say the [...]

(Measured in unique visitors in January 2000) Really, really big print-circulation titles don't always convert to major Web traffic, as the figures below indicate. Many of the titles hold their [...]

For consumer magazines, 1999 was a very good year. Thanks to a robust ad market, the magazine industry saw a 5.2% jump in total ad pages last year, a healthy [...]

The internet has been very good to Joe Cariffe. As general sales manager at KZQZ-FM, San Francisco, Mr. Cariffe has raked in about $1.5 million to $2 million in advertising […]

Web advertising in June moved up a strong 4% from May, according to an ad index launched today by Nielsen/NetRatings (www. nielsen-netratings.com). The Internet Advertising Index will offer a snapshot […]

Online adspend for March was up 1m £ on February, Gordon MacMillan writes The continued rise in online advertising spend in 1999 is there for all to see in March's [...]

Web advertising spending exceeded $1 billion in 1998, according to InterMedia Advertising Solutions' InterWatch report. While that number is up from the company's finding last year, the number is dramatically [...]

NIELSEN/NETRATINGS TOP 10 RETAIL GOODS & SERVICE ADVERTISERS COMPANY IMP (000) SHARE 1 CLASSMATES ONLINE 665,512 16.6% 2 NETFLIX 633,147 15.8% 3 1-800 CONTACTS 170,315 4.3% 4 TERRA LYCOS 169,603 [...]

NIELSEN//NETRATINGS TOP 10 RETAIL GOODS & SERVICES ADVERTISERS COMPANY IMP (000) SHARE 1 CLASSMATES ONLINE 665,512 16.6% 2 NETFLIX 633,147 15.8% 3 1-800 CONTACTS 170,315 4.3% 4 TERRA LYCOS 169,603 [...]

Online advertising can positively influence consumer perceptions of brands and can increase sales by an average of 6.6% for major consumer packaged goods, a study from IRI and DoubleClick has […]

Yahoo!'s announcement last week that its advertising revenue dropped 15% during the first quarter, coupled with AOL Time Warner's news that co-chief operating officer Bob Pittman will run AOL's online [...]

TOP 10 CABLE ADVERTISING CATEGORIES & THEIR TOP 3 ADVERTISERS JANUARY-DECEMBER 2001 RANK CATEGORY CABLE $ (000) 1 AUTO, AUTO ACCESSORIES & EQUIPMENT GENERAL MOTORS CORP 184,154.1 FORD MOTOR CO [...]

Latest figures from Internet advertising monitor LemonAd show that online advertising is continuing to grow slowly, despite the onset of recession and advertising falling across all media. Its figures for […]

Growing adspend reflects greater online confidence, Gordon MacMillan reports Online adspend continued to rise, with an individual advertiser registering a monthly spend of more than 100,000 £ for only the [...]