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TV advertisers face threat from the net, Adlink survey finds
- Source :
- Campaign. September 1, 2000, 5
- Publication Year :
- 2000
-
Abstract
- Companies who delay investing web advertising and continue to plough resources into television ads will miss out on the increasing number of consumers spending time on the internet, according to [...]
- Subjects :
- Radio advertising -- Statistics
Radio broadcasting -- Statistics
Internet/Web advertising -- Statistics
Television broadcasting industry -- Advertising -- Statistics
Surveys -- Statistics
Television advertising -- Statistics
Online services -- Advertising -- Statistics
Attitude (Psychology) -- Beliefs, opinions and attitudes -- Statistics
Television broadcasting -- Statistics
Radio broadcasting industry -- Advertising -- Statistics
Consumers -- Beliefs, opinions and attitudes
Cable television/data services
Internet/Web advertising
Online services
Advertising, marketing and public relations
Business
Business, international
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.65190471