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Dotcom advertising `a waste of money', CDP finds in survey
- Source :
- Campaign. June 2, 2000, 13
- Publication Year :
- 2000
-
Abstract
- Many of the millions of pounds that dotcom companies spend on advertising is being wasted, according to a survey for the advertising agency CDP. The study found that much of [...]
- Subjects :
- CDP -- Surveys -- Advertising
Amazon.com Inc. -- Statistics -- Advertising
Lastminute.com -- Statistics
Advertising agencies -- Surveys -- Statistics
Advertising -- Statistics -- Surveys
Online services -- Advertising -- Statistics
Cable television/data services
Online services
Advertising, marketing and public relations
Business
Business, international
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.62761580