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Dotcom advertising `a waste of money', CDP finds in survey

Source :
Campaign. June 2, 2000, 13
Publication Year :
2000

Abstract

Many of the millions of pounds that dotcom companies spend on advertising is being wasted, according to a survey for the advertising agency CDP. The study found that much of [...]

Details

Language :
English
ISSN :
00082309
Database :
Gale General OneFile
Journal :
Campaign
Publication Type :
Periodical
Accession number :
edsgcl.62761580