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Failure is a word that rarely trips off a marketer's tongue. Few want to dwell on their mistakes or oversights, preferring instead to trumpet their successes. But some brave marketers […]

Muller is targeting the convenience channel with the launch of two on-the-go snacking yoghurt variants with disposable spoons. Muller Corner strawberry (rsp: 90p/150g) and Muller Light Goodies lemon (rsp: 90p/107g) [...]

Muller Milk & Ingredients has unveiled its reformulated and rebranded FRijj range. The improved recipe debuted in April, in all existing SKUs (Chocolate, Banana, Strawberry, Fudge Brownie, Cookie Dough and [...]

Oreo yoghurt redesign: Muller Yoghurt & Desserts has redesigned the packaging on its Oreo split pot (120g). From March, the split pot can be bought as part of a four-pack [...]

Muller is to run a competition offering members of the public the chance to appear in its next TV ad campaign, due to break early next year. TBWA\London was tasked [...]

Muller Dairy UK has appointed former InBev president for Western Europe Stewart Gilliland as chief executive. His appointment comes nearly a year after the departure of former Muller general manager […]

Now that the yoghurt manufacturer has fended off own-labels and rivals, it is keen to get a life as a snack rather than a dessert. By Caroline Parry UK consumers […]

Muller Dairy is thought to have scrapped its top management role in the UK, following the departure of chief executive Andrew Harrison earlier this summer. The UK's leading dairy brand […]

Muller has launched its first major marketing campaign for the Frijj brand since acquiring it from Dairy Crest at the start of the year. The campaign, which launched this week, [...]

Muller debuted new dessert-inspired yogurt varieties, available in Strawberry Cheesecake, Raspberry Brownie Supreme, Peach Cobbler and Dulce de Leche Delight. All kinds feature the creamy, signature Muller yogurt on top [...]

In Germany the cows say 'Muuh' and this is also what is written all over 400ml Mullermilch milk drinks this summer. Until September, German costumers can search the refrigerated counters [...]

Mullerlight is taking inspiration from sister brand Muller Corner with the launch of a new twin-pot format. Rolling out to Asda from 8 March, with wider distribution to follow, Mullerlight [...]

Muller has announced a cut to its farmgate milk price by 1.2 pence per litre (ppl) to 25.9PPI from 10 January 2015. The processor said record farm milk volumes and [...]

Hovis, Heinz and Muller are among brands taking part in a campaign encouraging consumers to 'do lunch.' Launching 16 October, the push will include an experiential road-show together with press, [...]

Muller is on a mission to become the luxurious brand of choice in yoghurts and potted desserts with the launch of a new range of low-fat indulgent desserts and the [...]

Muller is giving its UK yoghurt portfolio a new look to highlight the Muller brand more prominently on packs and make Muller products stand out more in the yoghurt aisle. [...]

The nature of promotional activity may have changed but the level of activity has not. Although Muller reduced its number of promotions, the other four major suppliers increased theirs. Meanwhile [...]

Muller Dairy is giving away free Convenience Merchandising Packs containing range and merchandising advice, top tips for boosting sales, PoS items, and details of a competition to win Love2Shop vouchers. [...]

Muller is set to roll out a £ 1.8m Sex and the City 2 campaign for Mullerlight after becoming an official UK sponsor of the film. The eight-week campaign will [...]

Muller is targeting health-conscious females with a £7m marketing campaign for Mullerlight this year. A new 30-sccond TV ad is running from this week until the end of February. It [...]

Muller UK has signalled that the UK's obsession with brain boosting ingredient Omega-3 could be on the wane by removing it as an ingredient from its Vitality brand just three [...]

Muller is hoping to boost sales of its straggling Mullerlight brand by adding a range of layered real fruit products to the low fat yoghurt portfolio. Mullerlight Layers, which consist [...]

Budget undisclosed Manufacturer Muller Luxury dessert brand Muller Amore has joined forces with A Place in the Sun as the new sponsor of the Channel 4 series. The five, 10 [...]

Yogurt giant Muller is urging 18 to 35-year-old Londoners to `Love Louder' in its latest St Valentine's Day promotion. The 500,000 [pounds sterling] campaign plays on the brand's Mullerlove advertising [...]

Yaghurt brand Muller will email 500,000 addresses in a £350,000 Valentine's Day push. There will also be banners on FHM.com and Handbag.com. The push will use press, live events, radio […]

Muller is aiming to strengthen its relationship marketing strategy with a data capture drive building on last year's 'Muller Love' campaign. The Valentine's Day-focused activity will target London commuters with [...]

Muller next week launches its first SMS ads, promoting the launch of yoghurt snack Squeezers. The campaign is being run by mobile marketing firm Aerodeon. It'll be delivered via the […]