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Muller revamps to stand out as a 'master brand'

Authors :
Glotz, Julia
Source :
Grocer. July 16, 2011, Vol. 234 Issue 8013, p33, 1 p.
Publication Year :
2011

Abstract

Muller is giving its UK yoghurt portfolio a new look to highlight the Muller brand more prominently on packs and make Muller products stand out more in the yoghurt aisle. [...]

Subjects

Subjects :
Muller Dairy UK -- Marketing
Yogurt -- Marketing
Dairy industry -- Marketing
Company marketing practices
Business
Food and beverage industries
Business, international

Details

Language :
English
ISSN :
00174351
Volume :
234
Issue :
8013
Database :
Gale General OneFile
Journal :
Grocer
Publication Type :
Periodical
Accession number :
edsgcl.264099156

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