From pig's ear to perfection: it is all very well accentuating the positive, but for marketers there are valuable lessons to be learned from past mistakes. The following top marketers recount their worst marketing blunders and tell how recognising them helped pave the way to future successes

Failure is a word that rarely trips off a marketer's tongue. Few want to dwell on their mistakes or oversights, preferring instead to trumpet their successes. But some brave marketers […]